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Copywriting Services offer

by Discover SEO Adelaide

http://www.discoverseoadelaide.com.au/

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What is Copywriting?

Copywriting is the process of writing advertising promotional materials. Copy is content primarily used for the purpose of advertising or marketing. This type of written material is often used to persuade a person or group as well as raise brand awareness.

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Effective Copywriting Exploit your product's benefits. Exploit your competition's weaknesses. Know your audience. Communicate W.I.I.F.M. (What's In It For Me?) Focus on "you," not "we." Understand your medium. Avoid T.M.I. (Too Much Information) Include a call to action. C.Y.A. (Cover Your Ass) Proofread.

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Commandments of Copywriting

Write as if you are talking to a friend. Use simple words that are easily understood. Spend more time developing your headline and lead than anything else. Honor the fathers of direct response advertising. Do not write copy for bad products, bad offers, or bad clients. Do not write a word until you’ve thoroughly researched your market. Know who you’re copywriting to. Use an offer and approach that is

appropriate to the audience. Do not bear false witness regarding the product or service you are selling.

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Copywriting Tips Be clear Be concise Make it about them Break up the page with subheads and bullets Avoid overuse of buzzwords Don’t overlook micro copy Craft a compelling call to action Gauge the competition Know your audience Revise and optimize

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Contact Us

Our Address:

Discover SEO Adelaide7/60 Hindmarsh Square,

Adelaide SA 5000

Call Us: (08) 7009 4477

www.discoverseoadelaide.com.au

http://www.discoverseoadelaide.com.au

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