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It is a method of developing content for online promotion of a website/product/service around a set of specific keywords.

Search engine optimization (SEO) copywriting is writing content that the reader wants to read and will be easily found and rank well with search engines.

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What is SEO Copywriting

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SEO Copywriting Practices

“Identify your target audience”for whom you are writing and what they are seeking for…

Ask yourself these questions:-Who is your target audience? Who is you ideal customer, not your average customer?Who is most likely to buy. Key: It’s not everyone and it may not be who you want to sell to.?

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Write content on the basis of keyword research, what keywords are trending, what people are looking for. You can do this with the help of Google’s Keyword Planner

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You can’t force people to read on a website

Information of value: People want the correct info about the product or service details which they are going to purchase. They want content that tells them what it does, how it stands up in the industry, and how it can more beneficial as compare same product which already available in market.

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Attract your Audience

a) Start with a magnetic Headline. Use keywords in your title that people might be searching for.

b) Create Keyword-Rich Headings. c) Put your topic in heading (H1 tag), to tell search engines what your content is about.

HOW?

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Internet visitors use search engines while searching products and services they like. While doing this, they enter the desired key terms or words.

Keywords help crawlers to index a content better.Helps visitor to find relative information easily.

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Why Keywords are important?

Be short, precise and relevant. Make your content interesting with good flow and logical examples.

Take Advantage of Long Tail:Use synonyms, related keywords and grammatical variations….these all makes your content more relevant, without stuffing actual keyword into the copy.

Engage your audience

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The purpose of your article is to get your reader to get to your Website. Your writing could include a reason for them to find more information, either from another article that you’ve written or from your Web site.

Title Tags and Snippets Benefits

Title tag

Snippet

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Visitors want to scan :-

1. No paragraph should be longer than five lines (2-3 better).

2. Turn series into bullet points.

3. Use subheads to break down your page into sections.

4. Highlight key points by using impressions (bold and italics).

Make It Skims-able

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Presented by:Deepika Arodhiya