8/6/2019 SEO Analyst, SEO/SEM Specialist

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DOUG LAY31615 W. 213th Street * Spring Hill, KS 66083-8849 * * 913.893.1467

Search Engine Optimization Strategist with 12 Years Experience in Interactive Project Management and Production with Strong Skills in Customer Service and Leadership

SUMMARY OF QUALIFICATIONS

* Search engine optimization strategist, web developer, and content manager 11years experience managing projects and production for information technology andnew media* Comprehensive knowledge of SEO strategies including keyword research, competitive research, site analytics, SEO friendly coding, page analysis and more* Experience in online marketing initiative implementation, measuring online marketing efforts, search engine marketing, and pay-per-click advertising* Proven experience in user-interface design, industry trends, strategic management, and process improvement and leading project teams to exceed goals* Strong written and verbal communication skills to effectively convey complextechnical information to audiences with diverse backgrounds and at all organizational levels* Solid business management acumen involved in organizational strategic planning, resource allocation and coordination, human resources, and leadership techniques

* Exceptional commitment to providing world-class customer service including assessing customer needs to offer solutions, meeting service quality standards, and evaluating client satisfaction

TECHNICAL SKILLS

CERTIFICATIONS

* Advanced Multimedia Technology Certification, Richland College* Visual Design Certification, Richland College* Internet Communications Certification, Richland College* Certified Networking Essentials, Microsoft* Registered Partner, Microsoft

* Google AdWords ProfessionalPLATFORMS AND TOOLS* SOFTWARE: 3D Studio Max, Acrobat, Authorware, BBEdit, Director, Dreamweaver,Fetch, Fireworks, Freehand, FrontPage, Homesite, Illustrator, ImageReady, Photoshop, Premiere, Quark, Shockwave, Sound Forge, Streamline, Stuffit, Top Style, Type Manager, WinZip, WS_FTP Pro* LANGUAGES: HTML, DHTML, CSS, XML, JavaScript, Cold Fusion, Turbo Pascal, COBOL, DOS* OPERATING SYSTEMS: Windows, Macintosh, MS-DOS* MICROSOFT OFFICE: Access, Excel, Outlook, PowerPoint, Project, Publisher, Word, and WordPerfect* OTHER: Search Engine Optimization Research, Coding, and Copywriting; DNS Administration, Microsoft Server Administration; Web Log Analysis

CAREER ACHIEVEMENTS

Web Development and Marketing* Oversaw creative development, project management, HTML/CSS programming, search marketing, server administration, and beta testing for nearly 100 websites* Developed and managed search engine optimization which resulted in an average30% increase in client sales within 1 year* Developed traditional print media and corporate branding including logo design, brochures, business cards, and letterhead to boost brand awareness

8/6/2019 SEO Analyst, SEO/SEM Specialist

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* Produced streaming video advertising to enable 24/7 company selling opportunities on the web to humanize the connection therefore increasing brand awarenessand sales* Designed, managed production, and optimized custom software for various industries including land surveyors, hospitality rental industry, and e-commerce software for online sales* Custom software clients experienced average annual growth of 30% and saved significant labor hours on repetitive tasks allowing them to cut production time and increase customer service* Managed and conducted sales, contracts, accounting, and monthly client billing for up to 50 clients each month for individual projects ranging from $5,000 to$325,000

PROFESSIONAL EXPERIENCE

SEARCH ENGINE OPTIMIZATION STRATEGIST January 1999 - PresentIO MEDIA GROUP Dallas, TexasEDUCATION AND PROFESSIONALBACHELOR OF ARTS - PSYCHOLOGYUNIVERSITY OF KANSAS Lawrence, KansasSELECT DEVELOPMENT AND PROFESSIONAL ASSOCIATIONS* Member, International Association of Webmasters, 2000 - Present* Member, HTML Writers Guild, 2000 - Present* Guest Panelist/Lecturer/Jurist, Richland College Annual Computer Arts Festiva

l, 2004 - 2006* Treasurer and Board Member, Dallas/Fort Worth Search Engine Marketing Association, 2004