what makes an seo specialist - katlego kyiy madiba
TRANSCRIPT
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WHATMAKES ASEOSPECIALIST?
KATLEGO KYIY MADIBA WWW.EUSS.EDU
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SEO SMO
WHAT IT COMESDOWN TO.
SMOWhy SMOSMO Tips
SEOOnce you have arrivedImportant Bottom LinesSearch EngineExperience: TheEvolution Of SEO
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S
A r a t h e r s e e m i n g l y s i m p l e q u e s t i o n ,a n S E O s p e c i a l i s t c a n b e d e s c r i b e d a ss o m e o n e w h o h e l p s u s e r s f i n d w h a tt h e y ’ r e s e a r c h i n g f o r w h e n u s i n gs e a r c h e n g i n e s l i k e G o o g l e , B i n g o rY a h o o .
H o w e v e r , t h a t i s m e r e l y t h e t i p o f t h es e a r c h e n g i n e o p t i m i z a t i o n i c e b e r g .
E O
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Onceyouhavearrived
Content promotion andproduction
Social media optimization
Ongoing website audits
Improving indexability andcrawlability
Consumer research and targetpersona development
Ensuring your website fitswithin the search enginesestablished best practices
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BUILDINGBRAND
AWARENESSWITH SEOPRINCIPLES
INCREASINGCUSTOMERSAND SALES
INCREASEONLINE
INTERACTION
IMPORTANT BOTTOM LINES
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S E A R C H E N G I N EE X P E R I E N C E
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THE EVOLUTION OF SEOYOU NEED TO THINK ABOUT YOUR WEBSITE VISITORS ATEVERY STAGE OF YOUR WEB DESIGN AND MARKETINGPROCESS.
THIS CAN BE DONE EASILY WITH A SERIES OF QUESTIONAND ANSWER AUDITS YOU CAN ASK YOURSELF ASYOU’RE CREATING YOUR MARKETING CAMPAIGN.
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S O C I A L M E D I AO P T I M I Z A T I O N
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S
S M O ( S o c i a l M e d i a O p t i m i z a t i o n ) i s a ni m p o r t a n t f a c t o r i n y o u r i n t e r n e ts e a r c h r a n k i n g s .
T h i s s t r a t e g y i s o f t e n o v e r l o o k e d b ym a n y c o m p a n i e s , e v e n t h o u g h i t c a nh e l p i n c r e a s e y o u r p o s i t i o n w i t h i n t h es e a r c h r a n k i n g s .
M O
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The searchfunction withineach socialnetwork
SMO Google search
Why SMO
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Some Tips:Integrate Social into yourWebsite
Consistency is Key to SMO
Align SEO keywords andSocial Media
Use Keywords in Your Posts
Be Social on Social Media
Use Branded Cover Images.
Stay in Control
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What It ComesDown To
When it comes to SEO specialists, ourjobs are part problem solver and partmagician, trying to pull a rabbit out ofthe hat (in an established and effectiveway) to make search engines happy.
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T H A N K Y O U
A N Y Q U E S T I O N S ?