Search Engine Optimisation

Let’s be natural

Presenter: Anup Batra

1www.SearchEngineRankings.com.au

What we will cover

• Inside Google• Google Caffeine• Target market definition• Own your niche• Competition Analysis• Keyword Research• Natural Content• Natural Link Building

Inside Google

• Why Google Rules the web…

• Google has made 550 changes to it’s algorithm in the last one year

• Google Caffeine• 80 : 20 Rule and 7

Golden Rules to get Google Love

3

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Inside Google…

Google’s challenge:

• Crawl a large chunk of the web• Index the resulting pages• Compute how reputable those pages are• Rank the returning pages according to

users queries as quickly as possible

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Inside Google Caffeine

• Making user* feedback the key to new Google

• As of April 23rd, Google Caffeine has gone live

• With this Google has launched a new generation of search.

• So what are the changes?

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*Webmasters & Power searchers

Caffeine Changes SITE UP

• Site Speed • Increase in links • Thematic content• Emphasis on social media• Updated site• Prominence of video

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Increasing site speed

• Check your crawl stats on Google webmasters

• Get a fast & less loaded web server

• Merge & Compress Javascript files

• Use CSS & Include Files

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Increase in links

• How many new links did your site get?

• Why should anyone link to your website?

• Subscriptions & feeds

• Get a community around your website

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Thematic Content

• Group the content in your website into sections

• Each section should have a specific theme.

• Don’t have unrelated themes on the same website.

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Social Media

• Create a community around your website

• Start with Blogging• Position yourself as a

thought leader• Have a facebook

business page• Use Twitter to increase

your reach

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Blog popularity

• Choose the right blog software• Host your blog directly on your domain• Plan your post topics & titles • Use plugins to enhance effectiveness

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Blog Popularity

• Make your presence felt in the blogosphere

• Tag your content on popular sites like Technorati

• RSS Feeds • RSS Aggregators

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Updated Site

• Update previous content• Dynamic vs Static

Content• News, Articles,

Blogposts-self or guest• User Generated Content

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Prominence of Video

Adding Video to the site

• Video’s depicting your product/service

• Video’s depicting your ambience

• Video Testimonials• Interesting video’s from

your industry

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Video SEO Techniques

• Make your video clips fresh & interesting• Embed your videos within your website• Give your video a catchy title• Tag your video with relevant keyphrases• Keep your videos to 3 minutes or less

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Video SEO Techniques

• Provide transcripts of your videos• Make use of a video sitemap• Add descriptive metadata• Link to video’s using from vblogs and

directories

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Why Natural is better

• Talk to users in their language• Encourage users to pitch in• Allow users to rate your video’s • Increase time on site• Increase conversion rate

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Google Adwords

• Search Intent• Niche Keywords• Landing pages• Segmenting Campaigns• Conversion Tracking

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Case Study

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Q&A

P: 1300 766 665E: anup@arrowinternet.com.au

@seo_secrets

20www.SearchEngineRankings.co

m.au

MelbourneLevel 1, 412 Collins StVIC 3000

SydneyLevel 21, Tower 2, Darling ParkSussex St