seo workshop 20 07-2010
DESCRIPTION
Helen Trendell - SEO workshop for Women in MediaTRANSCRIPT
SEO RulesBy Helen Trendell,Digital Director
What is Search Engine Optimisation (SEO)?
SEO = found in the organic results
Benefits of SEO?
• Improve online reputation• Increase website traffic• Grow leads• Drive sales ... all without a media budget.
The 8 Rules of SEO
Findability
TOOL 1: Keyword Select Tool https://adwords.google.com/select/KeywordToolExternal
Indexability
TOOL 2: Indexed Pages Checker Google search “site:yoursite.com”
Accessibility
TOOL 3: Accessibility Checker http://validator.w3.org/
Usability
Tool 4: Mobile Simulator http://emulator.mtld.mobi/emulator.php
Linkability
TOOL 5: Link Explorer http://siteexplorer.search.yahoo.com
Shareability
TOOL 6: Social Bookmarking http://delicious.com/
Trackability
Tool 7: Analytics www.google.com/analytics
Convertability
TOOL 8: Website Optimiser www.google.com/websiteoptimizer
Q&A
More SEO?Copies of this presentation are available on request via: [email protected]://uk.linkedin.com/in/helentrendellhttp://twitter.com/helentrendell
Blogs, podcasts & white papers via:www.sitevisibility.co.uk