social media for business owners abite 2010
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Social Media for Business Owners
Attract, Engage & Retain
Presenter: Anup Batra
Why use social media to attract customers?
• The average Australian spends more time on Facebook than watching TV
• Social media has the unique ability of delivering targeted messages to specific audiences
• Using social media, we can create a buzz about our brand
www.SearchEngineRankings.com.au
Growth of social media
Popular social media
Social Media Strategy
• Who are your target audience?
• What appeals to them/excites them?
• Where do they spend maximum amount of time online?
• How does your social media strategy integrate with your overall marketing strategy?
www.SearchEngineRankings.com.au
Types of Social Media
• Blogs
• Forums
• Bookmarking
• Micro Communities
www.SearchEngineRankings.com.au
Golden Rules for Blogging
• What do your audience value?
• Thought provoking, humorous, intellectually stimulating, controversial?
• Opinionated or objective?
• Design influences visitor experience
www.SearchEngineRankings.com.au
Golden rules for Blogging..
• Make them part of the experience
• Link your Blog to Facebook and Twitter
• RSS Feeds
• Make your blog visible in the blogosphere
• Make your blog a link magnet
www.SearchEngineRankings.com.au
Case Study
19K + Fans/Likes
How to make your Blog Sell
• Make your blog popular with the right audience
• Give them a reason to keep coming back to your blog
• Have appropriate offers & call to action on your blog
• Optimise your Blogposts
www.SearchEngineRankings.com.au
Forums
• A feeling of community
• Word of Mouth on steroids
• Forums & Search
www.SearchEngineRankings.com.au
• Buy,sell and trade with the facebook community using apps.facebook.com/marketplace/
• Create a facebook business page www.facebook.com/pages/create.php
• Invite your contacts to join your facebook page
www.SearchEngineRankings.com.au
Grow your presence
• Run competitions or specials on your facebook page
• Create a sense of mystery about your page
• Add interesting applications to stimulate interest
• Use your other channels of marketing to feed into your facebook page
www.SearchEngineRankings.com.au
Monetise your presence
• Yes, you can sell on facebook!
• Make your facebook friends/fans feel special by making them ‘facebook only offers’
www.SearchEngineRankings.com.au
Q&A
Phone: 1300 766 665
Twitter.com/seo_secrets
Stand:
15WWW.SEARCHENGINERANKING
S.COM.AU
Sydney
Melbourne