Senior Preferences and Demographics

Driving Demand for Home Care

A recent study of adults ages 45 and older by AARP suggest that wanting to remain in one’s home and

one’s community as one ages continue to be paramount.

For seniors home care means comfort, independence, freedom, security, dignity, peace of mind and more.

Today, over 7000 people are turning 65 and within 10 years, there will be over 54 million people over

the age of 65. That’s almost 16% of the U.S. population.

In fact, the number of Americans 65 and older is expected to more than double to 89 million by 2050,

according to the Census Bureau.

Clearly personal preferences of seniors coupled with rapidly aging population is driving demand for home

care services.

With advances in technology, aging population and epidemics of chronic diseases more and more health

care is moving towards home care.

Older adults tend to have greater than average healthcare needs and are growing faster than

the total population, increasing the demand for home health services and all types of senior

care.

Here are some of the key findings from the telephone survey of 1,616 adults’ ages 45 and older that was

conducted for AARP by GfK Custom Research North America as part of OMNITEL, their weekly telephone omnibus survey, from July 16-25, 2010.

Nearly three-quarters of respondents strongly agreed with the statement, “what I’d really like to do is stay in my current residence for as long as possible,” while slightly more than one-tenth said they somewhat agreed with the statement.

1

Similarly, two-thirds of respondents strongly agreed with the statement, “What I’d really like to do is remain in my local community for as long as possible,” while roughly one-fifth said they somewhat agreed with the statement.

2

These figures are essentially equivalent to those given by respondents when they were asked about staying in their home; the difference is that when compared with staying in their community, more respondents strongly agreed that they wanted to stay in their

home, suggesting a more intense level of agreement.

More details of the survey can be found at AARP

The above research clearly depicts that seniors prefer home care and are willing to pay for it.

As a result home healthcare is growing rapidly right along with the senior population.

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