3rd Fastest Growing Market Research Firm in the U.S.

36th Largest Market Research Firm in the Nation

Only Market Research Firm of the 2015 AMA Gold Top 50 that offers an annual, fixed-fee model

H O N O R S A N D

R E C O G N I T I O NHanover Research was founded on a disruptive business

model that is revolutionizing the market research industry.

The American Marketing Association (AMA) recognized Hanover’s success in 2015 by naming the firm one of

the top 50 market research companies in the U.S.

AmericAn mArketing AssociAtion ama.org JUne 2015

JUN

E 2

015

MN June 2015 Cover.indd 1 5/21/15 4:01 PM

the 2015 aMa GolD ToP 50 RePoRt

82 marketing news | June 2015

knowledge and targeted insights gainedfrom these two divisions yield a morecomplete and integrated picture of a title,brand, franchise or series, and serve as aroad map for uniting both tactical andstrategic insights.

Campaign AnalyticsMarketcast’s campaign analytics divisionprovides campaign strategy insights,creative materials testing, and audienceprofiling data to the firm’s clients to helpoptimize marketing initiatives, refinemessaging and more effectively targetentertainment consumers. This unit drivesglobal business decision-making forentertainment executives in the ideation,development and release of key campaignmaterials. By leveraging its database ofrelevant historical data and investing incutting-edge qualitative and quantitativetechniques, Marketcast’s campaignanalytics division enables clients tomaximize the performance of their titles,and ensure that each potential audience istargeted with the messaging and contentthat is most likely to stimulate theirenthusiasm and commitment.

Franchise and Content StrategyMarketcast’s Franchise and contentstrategy division provides a suite ofresearch services for the creation, develop-ment and maintenance of content in film,television, oTT and interactive gaming. Thisunit answers clients’ big-picture questionsthrough the in-depth exploration into whatmakes content and entertainment experi-ences successful and sticky for consumers,with a particular emphasis on evaluatingand maintaining brand and series healththrough regular trackers and ad hoc studies;developing content messaging; and profilingaudience demographics, engagement andpreferences. The Franchise and contentstrategy group helps inform clients’investment choices, and optimize theirlarger content development, marketing anddistribution strategies.

36 | hanover ResearchHanoverResearch.com

u.S. heAdquArterS ArlInGton, vA.

2014 u.S. revenue $29.6 mIllIon

chAnGe from 2013 +49.5%

non-u.S. revenue $1.4 mIllIon

from outSIde u.S. 4.5%

u.S. emPloYeeS 291

Peter Dodgefounder And ceob.A., wAShInGton And lee unIverSItY

Hanover research is a privately heldcompany founded in 2003, and a globalprovider of information services thataddress high-priority business initiatives byemploying a combination of bespokeprimary and secondary research and dataanalyses.

The firm serves clients across a variety ofindustries, including healthcare, education,cPG (beverage, food and householdproducts), automotive, pharmaceuticals,building and construction, finance,insurance, manufacturing, telecommunica-tions, retail and transportation.

Hanover operates on an annual, fixed-feemodel, working closely with organizationsof all types to provide sustained, structureddecision-making support. Partnershipprovides executives access to an adjunctplanning group and a team of analysts witha diverse set of skills and backgrounds inmarket research.

clients have the ability to commission anunlimited number of research projectsacross a year within the context of asequential queue. after receiving a client’sresearch request, Hanover’s in-house,full-time analysts design custom researchstudies using the most appropriatecombination of methodologies. customresearch services include:• secondary research: market segmenta-

tion and evaluation; labor and demo-graphic trends and forecasts; vendor andproduct reviews; best practices reports.

• Data analysis: data segmentation andmining; descriptive and predictiveanalytics; data forecasting and modeling;regression, cluster, conjoint, and TurF analyses.

• survey design and analysis: surveydesign, administration and analysis;qualitative data coding.

• Primary research: in-depth interviews;benchmarking.

Hanover’s core practice areas include theMarket insight center, which supportscorporate executives, focusing primarily onresearch initiatives related to brand trackingand positioning, market assessment,product management and customerknowledge; and the K-12 educationPractices division, which addresses the keypriorities of K-12 administrators, includingprogram evaluation, resource management,and learning assessment.

Meanwhile, the Higher educationstrategy centers deliver tailored researchsupport to higher education administratorsacross enrollment, academic affairs,business and finance, marketing andcontinuing education functions. and theHealthcare strategy center serves hospitalexecutives, including marketing andstrategy officers, as they evaluate serviceline growth and brand performance, andaim to gain a competitive advantage in theevolving healthcare environment.

37 | informa Research services inc.

InformaRS.com

u.S. heAdquArterS cAlAbASAS, cAlIf.

2014 u.S. revenue $26.6 mIllIon

chAnGe from 2013 -18.9%

non-u.S. revenue $0.0 mIllIon

u.S. emPloYeeS 167

Michael e. adlerPreSIdent And mAnAGInG dIrector mbA, unIverSItY of Southern cAlIfornIA

informa research services inc. in calabasas,calif., was founded in 1983 and is a whollyowned subsidiary of informa plc. informaresearch services is a market research firmthat specializes in competitive intelligence,sales and service evaluation, regulatorycompliance testing, and lead generation

MN June 2015 1-65 copy-EDIT-5-21-15 with GOld Report.indd 82 5/21/15 6:01 PM

the 2015 aMa GolD ToP 50 RePoRt

82 marketing news | June 2015

knowledge and targeted insights gainedfrom these two divisions yield a morecomplete and integrated picture of a title,brand, franchise or series, and serve as aroad map for uniting both tactical andstrategic insights.

Campaign AnalyticsMarketcast’s campaign analytics divisionprovides campaign strategy insights,creative materials testing, and audienceprofiling data to the firm’s clients to helpoptimize marketing initiatives, refinemessaging and more effectively targetentertainment consumers. This unit drivesglobal business decision-making forentertainment executives in the ideation,development and release of key campaignmaterials. By leveraging its database ofrelevant historical data and investing incutting-edge qualitative and quantitativetechniques, Marketcast’s campaignanalytics division enables clients tomaximize the performance of their titles,and ensure that each potential audience istargeted with the messaging and contentthat is most likely to stimulate theirenthusiasm and commitment.

Franchise and Content StrategyMarketcast’s Franchise and contentstrategy division provides a suite ofresearch services for the creation, develop-ment and maintenance of content in film,television, oTT and interactive gaming. Thisunit answers clients’ big-picture questionsthrough the in-depth exploration into whatmakes content and entertainment experi-ences successful and sticky for consumers,with a particular emphasis on evaluatingand maintaining brand and series healththrough regular trackers and ad hoc studies;developing content messaging; and profilingaudience demographics, engagement andpreferences. The Franchise and contentstrategy group helps inform clients’investment choices, and optimize theirlarger content development, marketing anddistribution strategies.

36 | hanover ResearchHanoverResearch.com

u.S. heAdquArterS ArlInGton, vA.

2014 u.S. revenue $29.6 mIllIon

chAnGe from 2013 +49.5%

non-u.S. revenue $1.4 mIllIon

from outSIde u.S. 4.5%

u.S. emPloYeeS 291

Peter Dodgefounder And ceob.A., wAShInGton And lee unIverSItY

Hanover research is a privately heldcompany founded in 2003, and a globalprovider of information services thataddress high-priority business initiatives byemploying a combination of bespokeprimary and secondary research and dataanalyses.

The firm serves clients across a variety ofindustries, including healthcare, education,cPG (beverage, food and householdproducts), automotive, pharmaceuticals,building and construction, finance,insurance, manufacturing, telecommunica-tions, retail and transportation.

Hanover operates on an annual, fixed-feemodel, working closely with organizationsof all types to provide sustained, structureddecision-making support. Partnershipprovides executives access to an adjunctplanning group and a team of analysts witha diverse set of skills and backgrounds inmarket research.

clients have the ability to commission anunlimited number of research projectsacross a year within the context of asequential queue. after receiving a client’sresearch request, Hanover’s in-house,full-time analysts design custom researchstudies using the most appropriatecombination of methodologies. customresearch services include:• secondary research: market segmenta-

tion and evaluation; labor and demo-graphic trends and forecasts; vendor andproduct reviews; best practices reports.

• Data analysis: data segmentation andmining; descriptive and predictiveanalytics; data forecasting and modeling;regression, cluster, conjoint, and TurF analyses.

• survey design and analysis: surveydesign, administration and analysis;qualitative data coding.

• Primary research: in-depth interviews;benchmarking.

Hanover’s core practice areas include theMarket insight center, which supportscorporate executives, focusing primarily onresearch initiatives related to brand trackingand positioning, market assessment,product management and customerknowledge; and the K-12 educationPractices division, which addresses the keypriorities of K-12 administrators, includingprogram evaluation, resource management,and learning assessment.

Meanwhile, the Higher educationstrategy centers deliver tailored researchsupport to higher education administratorsacross enrollment, academic affairs,business and finance, marketing andcontinuing education functions. and theHealthcare strategy center serves hospitalexecutives, including marketing andstrategy officers, as they evaluate serviceline growth and brand performance, andaim to gain a competitive advantage in theevolving healthcare environment.

37 | informa Research services inc.

InformaRS.com

u.S. heAdquArterS cAlAbASAS, cAlIf.

2014 u.S. revenue $26.6 mIllIon

chAnGe from 2013 -18.9%

non-u.S. revenue $0.0 mIllIon

u.S. emPloYeeS 167

Michael e. adlerPreSIdent And mAnAGInG dIrector mbA, unIverSItY of Southern cAlIfornIA

informa research services inc. in calabasas,calif., was founded in 1983 and is a whollyowned subsidiary of informa plc. informaresearch services is a market research firmthat specializes in competitive intelligence,sales and service evaluation, regulatorycompliance testing, and lead generation

MN June 2015 1-65 copy-EDIT-5-21-15 with GOld Report.indd 82 5/21/15 6:01 PM

Hanover Research is a privately held company founded in 2003, and a global provider of information services that address high-priority business initiatives by employing a combination of bespoke primary and secondary research and data analyses.

The firm serves clients in corporate sectors as well as clients in the primary, secondary, and higher education space and healthcare sector.

Hanover operates on an annual, fixed-fee model, providing clients with an unlimited number of research projects across a year within the context of a sequential queue.

Custom research services include:

• Secondary research: market segmentation and evaluation; labor and demographic trends and forecasts; vendor and product reviews; best practices reports.

• Data analysis: data segmentation and mining; descriptive and predictive analytics; data forecasting and modeling; regression, cluster, conjoint, and TURF analyses.

• Survey design and analysis: survey design, administration and analysis; qualitative data coding.

• Primary research: in-depth interviews; benchmarking.

200+ analysts with advanced research knowledge

Annual, fixed-fee business model

Every report tailored to meet a client’s unique needs

Unlimited sequential project workflow

EXPERT

FIXED-FEE

CUSTOM

UNLIMITED

WHAT IS DRIVING HANOVER’S GROWTH?

The AMA Gold Top 50 Report, now in its 42nd year, is an annual analysis of U.S. market research industry trends. The 2015 AMA Gold Top 50 Report

was created through an evaluation of the revenue inputs from 192 U.S.-based, for-profit research businesses which were asked to submit 2013 and 2014 U.S. and non-U.S. research revenues.

Contact info@hanoverresearch.com to learn more about the partnership model

and client outcomes that have enabled the firm’s success

CUSTOM RESEARCHSOLUTIONS

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$

TIME

HANOVER R ESEA RCHAnnual Fixed-Fee

OTHER PROVIDERS

HANOVER RESEARCH

OTHERPROVIDERS

U.S. HEADQUARTERS

2014 REVENUE

CHANGE FROM 2013

U.S. EMPLOYEES

ARLINGTON, VA.

$31 MILLION

+49.5%

291 (2014)