sempo montreal 2014: introduction to native ads by aod marketing [27/03/2014]
DESCRIPTION
We don’t know what they’re worth, we don’t always know we’re looking at them and everyone is talking about them. What are they? Native Ads. New York Times calls their native ad module “Paid Posts,” Forbes calls theirs “Brand Voice.” Major news outlets are organizing themselves to operative within the native ad space expected to explode in 2014. SEMPO Montreal's event was focused around uncovering and discovering what native advertising will mean for marketers.TRANSCRIPT
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INTRO TO NATIVE ADS
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“TRADITIONAL WEB CHANNELS”
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WHICH CHANNELS SHOULD YOU BE USING?
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INTENT BASED MARKETING : SEO/PPC
Celestron EQ3 8" telescope
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Buy Celestron EQ3 8" telescope
INTENT BASED MARKETING : SEO/PPC
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INTENT BASED MARKETING : SEO/PPC
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AWARENESS MARKETING : SOCIAL
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AWARENESS MARKETING : SOCIAL
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AWARENESS MARKETING : SOCIAL
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AWARENESS MARKETING : SOCIAL
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AWARENESS MARKETING : SOCIAL
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AWARENESS MARKETING : SOCIAL
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AWARENESS MARKETING : SOCIAL
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AWARENESS MARKETING : SOCIAL
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AWARENESS MARKETING : SOCIAL
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AWARENESS MARKETING : SOCIAL
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DO CHANNELS PERFORM DIFFERENTLY?
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EACH CHANNEL HAS ITS ROLE
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IT CHANGES ACROSS INDUSTRIES AND CULTURES
Source : http://think.withgoogle.com/customer-journey-to-purchase/
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NATIVE ADVERTISING
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WHAT’S THE BIG DEAL?
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* http://www.sharethrough.com/2013/05/infographic-native-advertising-effectiveness-study-by-ipg-media-labs/
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* http://www.sharethrough.com/2013/05/infographic-native-advertising-effectiveness-study-by-ipg-media-labs/
WHAT’S THE BIG DEAL?
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* http://www.businessinsider.com/error-rate-for-mobile-ad-fat-finger-clicks-2012-10
WHAT’S THE BIG DEAL?
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* http://www.businessinsider.com/error-rate-for-mobile-ad-fat-finger-clicks-2012-10
WHAT’S THE BIG DEAL?
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MORE OPTIONS FOR ADVERTISERS
* Discovering the Value of Earned Audience – How Twitter Expressions Activate Consumers (Fox, Twitter and the Advertising Research Foundation study).
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TV & VIDEO
* Discovering the Value of Earned Audience – How Twitter Expressions Activate Consumers (Fox, Twitter and the Advertising Research Foundation study).
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EDITORIAL VS. SOCIAL
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EDITORIAL NATIVE ADS
Source : http://strlabs.wpengine.netdna-cdn.com/wp-content/uploads/2013/02/nativeAdscape-20130215.jpg
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EDITORIAL NATIVE ADS (CONTROVERSY)
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EDITORIAL NATIVE ADS (CONTROVERSY)
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EDITORIAL NATIVE ADS (CONTROVERSY)
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EDITORIAL NATIVE ADS (ETHICAL)
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EDITORIAL NATIVE ADS (ETHICAL)
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EDITORIAL NATIVE ADS
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SOCIAL NATIVE ADS
Source : http://strlabs.wpengine.netdna-cdn.com/wp-content/uploads/2013/02/nativeAdscape-20130215.jpg
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SOCIAL NATIVE ADS
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SOCIAL NATIVE ADS
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SOCIAL NATIVE ADS
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SOCIAL NATIVE ADS
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SOCIAL NATIVE ADS
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SHOULD YOU INVEST IN NATIVE ADS?
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CUSTOMER JOURNEY
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BE PRESENT THROUGHOUT THE WHOLE CLIENT JOURNEY
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HOW RISKY IS YOUR PORTFOLIO?
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HOW MUCH ARE YOU INVESTING?
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HOW MUCH ARE YOU INVESTING?
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