semantic social mashup approach for designing citizen diplomacy

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Designing Citizen Diplomacy Amit P Sheth LexisNexis Ohio Eminent Scholar Ohio Center of Excellence in Knowledge enabled Computing (Kno.e.sis ) Wright State University, Dayton, OH Thanks to Ashutosh Jadhav, Hemant Purohit. {ashutosh, hemant}@knoesis.org Thursday, January 27, 2011

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Amit Sheth, "Semantic Social Mashup approach for Designing Citizen Diplomacy," position paper/talk at NSF Workshop on Designing Citizen Diplomacy, Irvine, CA, January 27-28, 2011.http://citizendiplomacy-workshop.ics.uci.edu/Home

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Page 1: Semantic Social Mashup approach for Designing Citizen Diplomacy

Designing Citizen Diplomacy

Amit P ShethLexisNexis Ohio Eminent Scholar

Ohio Center of Excellence in Knowledge enabled Computing (Kno.e.sis)Wright State University, Dayton, OH

Thanks to Ashutosh Jadhav, Hemant Purohit.{ashutosh, hemant}@knoesis.org

Thursday, January 27, 2011

Page 2: Semantic Social Mashup approach for Designing Citizen Diplomacy

Current State of Communication

Thursday, January 27, 2011

Page 3: Semantic Social Mashup approach for Designing Citizen Diplomacy

Mobile Devices/Communication and Social Networking/Media

Twitter, Facebook, YouTube, Flicker, Blogs etc.

NGO: Red Cross, Ushahidi, eMoksha etc.

Exceptional connectivity, easy and open access

Facebook: 500 M, Twitter 100 M users

Mobile users: 5 Bln, Internet Users: 1.8 Bln

Red Cross: 97 million volunteers, members and staff worldwide

Current State of Communication

Thursday, January 27, 2011

Page 4: Semantic Social Mashup approach for Designing Citizen Diplomacy

Current State of Communication

“The U.S. government has been largest donor to the Pakistan flood relief effort, allocating $200 million to date. Yet a recent Pew Foundation poll found about 59% of Pakistanis describe the U.S. as an enemy, while just 11% say it is a partner.”

http://www.huffingtonpost.com/allison-kilkenny/bombing-the-pakistan-floo_b_684998.html

Thursday, January 27, 2011

Page 5: Semantic Social Mashup approach for Designing Citizen Diplomacy

Current State of Communication Social media and Mobile applications

doesn’t really resolve conflicts, misunderstanding between countries

Doesn’t help to influence mindsets to avoid terror attacks, wars

But it can act as RAW tools for CD

Thursday, January 27, 2011

Page 6: Semantic Social Mashup approach for Designing Citizen Diplomacy

Taking action to prevent conflicts and promote peace

Designing Citizen Diplomacy

Retd. General Stanley McCrystal: “It’s not the number of people you kill, it’s the number of people you convince”

Thursday, January 27, 2011

Page 7: Semantic Social Mashup approach for Designing Citizen Diplomacy

Taking action to prevent conflicts and promote peace

Designing Citizen Diplomacy

Retd. General Stanley McCrystal: “It’s not the number of people you kill, it’s the number of people you convince”

Thursday, January 27, 2011

Page 8: Semantic Social Mashup approach for Designing Citizen Diplomacy

Taking action to prevent conflicts and promote peace

Educating each other of all types of differences, misunderstanding about religious, ideological, cultural, ethnic, national and political differences

Designing Citizen Diplomacy

Retd. General Stanley McCrystal: “It’s not the number of people you kill, it’s the number of people you convince”

Thursday, January 27, 2011

Page 9: Semantic Social Mashup approach for Designing Citizen Diplomacy

Taking action to prevent conflicts and promote peace

Voice of the ModerationHidden under extremist influence

Designing Citizen Diplomacy

Retd. General Stanley McCrystal: “It’s not the number of people you kill, it’s the number of people you convince”

Thursday, January 27, 2011

Page 10: Semantic Social Mashup approach for Designing Citizen Diplomacy

Taking action to prevent conflicts and promote peace

Designing Citizen Diplomacy

Retd. General Stanley McCrystal: “It’s not the number of people you kill, it’s the number of people you convince”

Thursday, January 27, 2011

Page 11: Semantic Social Mashup approach for Designing Citizen Diplomacy

CoordinationBuilding communities of trust – Online & Offline

Taking action to prevent conflicts and promote peace

Designing Citizen Diplomacy

Retd. General Stanley McCrystal: “It’s not the number of people you kill, it’s the number of people you convince”

Thursday, January 27, 2011

Page 12: Semantic Social Mashup approach for Designing Citizen Diplomacy

Taking action to prevent conflicts and promote peace

Designing Citizen Diplomacy

Retd. General Stanley McCrystal: “It’s not the number of people you kill, it’s the number of people you convince”

Thursday, January 27, 2011

Page 13: Semantic Social Mashup approach for Designing Citizen Diplomacy

Socio-technical System

Facilitating advancements in social media and mobile communications

Provides following four levels of support

level 1: meet, communicate and engage

level 2: converse and coordinate, gain insight

level 3: influence and advocate

level 4: sustain, educate and transform

Thursday, January 27, 2011

Page 14: Semantic Social Mashup approach for Designing Citizen Diplomacy

Twitris

Thursday, January 27, 2011

Page 15: Semantic Social Mashup approach for Designing Citizen Diplomacy

Facilitates understanding of multi-dimensional

social perceptions over SMS, Tweets, multimedia

Web content, electronic news media

TwitrisSemantic Social Web Mash-up

Thursday, January 27, 2011

Page 16: Semantic Social Mashup approach for Designing Citizen Diplomacy

TwitrisSemantic Social Web Mash-up

Thursday, January 27, 2011

Page 17: Semantic Social Mashup approach for Designing Citizen Diplomacy

Domain models to enhance understanding of the content

TwitrisKnowledge-Enabled Computing

Thursday, January 27, 2011

Page 18: Semantic Social Mashup approach for Designing Citizen Diplomacy

!   Co-ordinating needs and resources in disaster situations!

!   Analyzing SMS and Web reports from Ushahidi.org!

!   Use of domain models for efficient and timely co-ordination !

TwitrisCo-ordination

Thursday, January 27, 2011

Page 19: Semantic Social Mashup approach for Designing Citizen Diplomacy

Socio-Cultural-Behavior model as lens

! Modeling relationships between social behavior, roles, social & cultural values etc.

Twitris

Thursday, January 27, 2011

Page 20: Semantic Social Mashup approach for Designing Citizen Diplomacy

Community Formation-  Homophily in society!

-  Bond of common interest!

-  TRUST factor!

Twitris

Thursday, January 27, 2011

Page 21: Semantic Social Mashup approach for Designing Citizen Diplomacy

References1. A. Huffington, Facebook, Twitter and the Search for Peace in the Middle East, Huffinton Post, Nov 24,

20102. A. Kilkinney, Bombing the Pakistan Flood Victims Into Submission, Huffington Post, Aug 17, 2010 3. Economics focus: Exploding misconceptions, The Economist, Dec 16, 20104. J. Williams, A Realistic Vision for World Peace, TED Talks, Dec 2010 5. U.S. Summit and Initiative For Global Citizen Diplomacy, Washington, DC, November 16-19, 2010 6. M. Nagarajan et al., Spatio-Temporal-Thematic Analysis of Citizen-Sensor Data - Challenges and

Experiences, Tenth International Conference on Web Information Systems Engineering, Oct 5-7, 2009, Poland.

7. A. Sheth, Semantic Integration of Citizen Sensor Data and Multilevel Sensing: A comprehensive path towards event monitoring and situational awareness, February 17, 2009.

8. D. Gruhl et al., Multimodal Social Intelligence in a Real-Time Dashboard System, VLDB Journal on 'Data Management and Mining for Social Networks and Social Media', 2010

9. B. Aleman-Meza et al. Semantic Analytics on Social Networks: Experiences in Addressing the Problem of Conflict of Interest Detection. In Proceedings of 15th World Wide Web Conference (WWW2006), Edinburgh, Scotland, May 23–26, 2006, New York: ACM Press, 2006, pp. 406–416.

10. A. Sheth et al., Continuous Semantics to Analyze Real-Time Data, IEEE Internet Computing, November-December 2010, pp. 80-85.

11. M. Nagarajan et al.,A Qualitative Examination of Topical Tweet and Retweet Practices, 4th Int'l AAAI Conference on Weblogs and Social Media, ICWSM 2010

Thursday, January 27, 2011

Page 22: Semantic Social Mashup approach for Designing Citizen Diplomacy

Thursday, January 27, 2011