selling with social media - from local media association's virtual ad conference
DESCRIPTION
Dream Local Digital's, Shannon Kinney, presented at the Local Media Association's 'Virtual Ad Conference,' where she explored how the latest changes in social media platforms are helping sales teams grow revenue. Find out more about our seminars and schedule one for your group here >> http://dreamlocal.com/social-media-online-marketing-seminars/TRANSCRIPT
Brought to you by:
Selling with social media
Shannon Kinney, Founder & Client Success Officer [email protected] @shannonkin
Virtual Ad Conference July 2014
The rules of marke.ng HAVE CHANGED.
How do your customers
FIND YOU?
THE QUESTION USED TO BE:
NOW IS:
WHERE do your current and future customers find
WHAT THEY NEED?
80% of internet users visit
social media sites and blogs
Who is your REAL compeGGon?
Source: Borrell © 2014 Borrell
Legacy Media’s ‘Spindly’ Digital Legs Share of Local Digital Advertising
Source: Borrell © 2014 Borrell
Legacy Media’s ‘Spindly’ Digital Legs Share of Local Digital Advertising
Your Customer
Their customers….did you know?
Their customers….did you know?
New markeGng tacGcs
What does it take?
Listening
WHAT’S NEW?
THE BIG SOCIAL NETWORKS:
TwiRer
Foursquare / Swarm
Google+ (G+)
YouTube: 2nd largest search engine
(Professionally designed page)
For you: Use Social Media
• Remember, your customers are buying YOU • Establish trust and exper.se (and use privacy seDngs!)
• Leverage LinkedIn heavily for prospec.ng • Do your homework before appointments • Ask for LinkedIn recommenda.ons, endorsements
• Ask for referrals!
[email protected] @dreamlocal, @shannonkin
www.dreamlocal.com www.facebook.com/dreamlocal
207-‐593-‐7665
for this opportunity! THANK YOU