segmentation for effective email marketing - diggen & greenrope

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Easy Data Driven Marketing

www.diggen.com

GreenRope Webinar

Email Campaign Segmenting

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PRESENTERS

Fabrice Gould FOUNDER & CEO

[email protected]

David Bozin BUSINESS DEVELOPMENT

[email protected]

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WHAT IS DATA DRIVEN MARKETING?

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DATA DRIVEN MARKETING USE CASES

USER RETENTION USER ACQUISITION

Append Attributes

Segment Audience

Target Campaigns

Model Audience

Select Identities

Drip Campaigns

DATA MAINTENANCE DATA SYNCHRONIZE

Identify Data

Connect Applications

Setup Integration

Update Attributes

Email Deliverability

Standardize Address

M A R K E T I N G

O P E R A T I O N S

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EMAIL SEGMENTING CHALLENGES

6 overall stages to grow data driven marketing

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Find data provider to enrich contacts with attributes


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Analyze data visualizations to identify insights


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Segment your contact list based on attributes


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WHY DATA DRIVEN MARKETING

SOURCES: ACCENTURE.COM, PARDOT.COM, RJMETRICS.COM

EMAIL SEGMENTING

Example 1: 14.64% more opens 59.99% more clicks

Example 2: 2.5x more clicks 6x more sales

19% 88% Increase in business metrics and revenue

People want relevancy, which creates loyalty

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DATA VISUALIZATION

Income Gender Age

Location Education Occupation

Al l Contacts Group

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IDENTITIES & ATTRIBUTES

Agnostic of data sources to deliver the best quality, coverage, and pricing

Email Address

Phone Number

Postal Address

Full Name

Unique ID

B2C Attributes

B2B Attributes

1st Party

2nd Party

3rd Party

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B2C ATTRIBUTES

GEOGRAPHIC DEMOGRAPHIC LIFESTYLE INTEREST BEHAVIOR

• Carrier Route

• City

• Country

• DMA

• State

• Zip Code

• Zip Code +4

• Latitude

• Longitude

• Gender

• Age

• Date Of Birth

• Home Value

• Dwelling Type

• Income Level

• Language

• Marital Status

• Ethnicity

• Mortgage

• Children

• Religion

• Education Level

• Occupation

• Voter

• Pets

• Motorcycle

• RV

• Truck

• Arts

• Charity

• Collectibles

• Entertainment

• Fitness

• Health

• Hobbies

• Home Improvement

• Luxury

• Outdoors

• Toys

• Reading

• Travel

• Automotive

• Bank Card

• Credit Card

• Internet Buyer

• Category Purchases

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B2B ATTRIBUTES

CONTACT COMPANY

• Social Profile Link

• Social Profile Image Link

• Company

• Position

• Location

• Education

• Industry

• Skills

• Interests

• Languages

• Organizations

• Social Profile Link

• Address

• Industry

• Type

• Size

• Website

• Phone

• Fax

• SIC Code

• NAICS Code

• Revenue

• Employees

• Technologies

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MEASURE CREATIVE TO IMPROVE CONVERSIONS

MEN TRENDS Find out what new Fall styles are trending now for the

brisk upcoming season in the city!

Fal l

S ty les

BROWSE STORE

11% Clicked

3% Converted

Summer

Clearance

WOMEN SALES Find out what hot Summer styles are on clearance for

September at the beach!

BROWSE STORE

19% Clicked

9% Converted

6% Clicked

1% Converted

ALL STYLES Find out what is available for everyone in brands, styles,

and sizes for the upcoming season!

Al l

Depar tments

BROWSE STORE

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ITERATIVE PROCESS

1. Start simple

2. Test assumptions

3. Measure results

4. Improve

campaign

performance ideas

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NEXT STEPS

Contact Us

Schedule Call

Propose Solution

Fabrice Gould

[email protected]

858-231-4858

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SUPPORT

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CUSTOMER VALUE PROPOSITION

Marketing data for email marketers Diggen makes it easy to start data driven email marketing today. Drive growth of your business with relevant marketing using customer data.

Easy setup to access any data

Instant data visualization

Eliminate technical hurdles and data processing projects. No more hassles with FTP, CSV, API to source data. Simple and economic subscription.

Visualize demographics to understand your audience. Drill down for more granularity to learn common traits about your contacts.

Create relevant email campaigns

Increase campaign performance

Apply demographic data to segment your email templates from a library of fields directly accessible in your email builder tool.

Track, iterate, and improve your campaign metrics with simple and robust data driven decisions.

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DIGGEN HELPS

CREATE AND MANAGE

DATA DRIVEN ENTERPRISES

Data is the main ingredient for enterprises

to become data driven and accelerate

their growth via marketing initiatives.

Our platform is data and tool agnostic

simplifying the sourcing and integrating of data

into all marketing technology stacks.

ABOUT DIGGEN