Social Media Check-up: How

do you stack up?PR E S E NT E D BY A L E S S A ND RA C E R ES AAC E R E S A @ GR E E NRO PE . C O M

AG EN DAWhat is a social media check-up all about?

2017 Social Media Trends

The profile (Facebook, Twitter, LinkedIn)

The content

The metrics

Key takeaways

Social media isn’t stagnant and neither should your strategy. A social media check up should be a monthly or quarterly endeavor to make sure you are doing all that you can to optimize your social media presence and increase engagement. Social media check up checklist:__ Up-to-date profile __ Consistent voice/tone __ Fresh and exciting content __ Social engagement analysis__ Social advertising

What is a social media check up?

Chat and messenger services become all the rage. (E.g. Facebook Messenger)

Paid content reigns supreme.

The Live Video trend continues.

Short snippets of content continue to gain momentum (how-tos, snapchat stories, Instagram stories, live events, Interviews, video series, etc)

Longer form content helps you stand out.

Personalization and segmentation enhances the customer experience even more.

S O C I AL M E D IA T RE N D S : 2 0 1 7 E D IT IO N

Profile/Cover photo – Update every 1-2 months

About Us - Is all of this info still accurate?

CTA Button - Add a CTA button for more engagement!

Overview of Settings Tab - Are your settings up to date?

Facebook Analytics - Let’s look at the metrics!

Facebook Content Options - Something for everyone.

Facebook Messenger - Make great omnichannel customer experiences! - Settings - Not here? No problem.

FAC E BO O K

Is your Twitter profile up to date?

Is it consistent with your other social networks?

Monitoring followers and mentions

Are you chatting it up?

How consistent are your posts?

Let’s look at the analytics!

Twitter ads – something to explore

TWITTER

Your LinkedIn strategy is going to be a bit different. You have both your personal page, company page, and sometimes even a LinkedIn group. This means three very important profiles to keep up-to-date.

Personal – profile update, catchy headline, skills, recommendations, sharing updates, and posting articles. (Don’t forget to make sure your entire team has their LI profiles updated!)

Company – Updated company info, new photos (less frequently than the others), monitor engagement, monitor admins, post frequently.

Group – Manage group, permissions, people who want to join the group or post a discussion, content, engagement.

Member groups – Post discussions, engage with others in the group, connect, stay consistent for success.

L IN K E D I N

1. Check in on your social media regularly. This is not a set it and forget it operation.

2. Stay consistent with your branding.

3. Try different strategies and tactics…this includes ad types, content, and images, engagement, etc.

4. Post regularly! Social media requires attention.

5. Use social media for more than just ‘social media. Use social for customer service, sales, etc.

6. Be persistent, stay positive, have fun, and make it part of your overall sales, marketing and support strategy.

7. Get the whole team involved!

K E Y TA K E AWAY S

Time for Q&A!

THANK YOU!

P R E S E N T E R E M A I L : AC E R E S A@ G R E E E N R O P E . C O MO U R S U P P O RT T E A M : S U P P O RT @ G R E E N R O P E . C O M