securing corporate partnerships. what you will learn today why companies give what companies give...
TRANSCRIPT
Securing Corporate Partnerships
What You Will Learn Today
• Why companies give• What companies give• How to determine if your organization is
ready to seek corporate support• How to find corporate funding prospects• How to approach a potential corporate
supporter
Part 1Why Companies Give and Why They Would Give to
Your Nonprofit
Why Do Corporations Give?
• To advance their business objectives
• To increase corporate visibility
• To benefit their employees
• To be good corporate citizens
• To take advantage of tax deductions
Advancing Business Objectives
• Do you share an audience/constituency?
• Would companies want to connect with your constituents?
• Do you address issues of interest to a company?
Increasing Brand Visibility
• How visible are you in the community?• How big an audience do you have?• How do you get your name in front of
the public?
Benefiting Employees
• Do corporate employees benefit from your work?
• Do you have volunteer opportunities for corporate employees?
Corporate Citizenship
• How do you strive to enhance the local community, making it a more attractive place to live and work?
• How deep is your network of community leaders, those with whom corporate executives would want to associate?
Tax Benefits
Companies can deduct up to 10% of pre-tax profits to 501(c)(3) organizations
Part 2What Companies Give
Individuals$217.79
73%
Corporations$14.55
Bequests $24.41
Foundations$41.67
8%
5%
14%
Source: Giving USA 2012, Giving USA Foundation,researched and written by the
Center On Philanthropy at Indiana University
Private Contributions by Source($ in billions)
Total Giving: $298.42 billion
How Much Do Corporations Give?
Cash vs. Non-Cash Contributions
Source: The 2011 Corporate Contributions Report,The Conference Board
Foundation Cash 27.26%
Non-cash 37.59%
Company Direct Cash
35.15%
Monetary Contributions
• Foundation grants• Corporate contribution• Employee matching grants
In-Kind Contributions
• Product/equipment donations• Donated services• Use of facilities
Employee Involvement
• Employee volunteer programs• Board service
Sponsorships and Cause-Related Marketing
• Sponsorships• Cause-related marketing
– Public association of a for-profit company with a nonprofit organization, designed to promote the company’s products/services and to raise money for the nonprofit.
Part 3Is Your Organization Ready to Seek Corporate Support?
Considerations Before Taking on Corporate Fundraising
• How does corporate support fit into your overall fundraising plan?
• Types of companies with which you do/don’t want to work
• How will your various constituencies react to a potential corporate donor?
• What would you be willing to do to secure corporate support?
Putting Your Organization in the Best Position
• Contacts in the corporate world throughout your network
• Memberships in organizations which facilitate corporate networking
• Know who’s doing business in your community
• Your capacity to quickly publicize corporate support
Part 4Finding Corporate Funders
Creating Your Corporate Prospect List
• Find companies located in your geographic area (headquarters, subsidiaries/divisions, plants/offices/stores)
• Find companies based on what they do• Find companies based on what you do • Find companies providing the type of support
you need• Stay abreast of recent news
• Print directories• Corporate Giving Online• Foundation Directory Online • Periodicals on corporate philanthropy
Resources for Funding Research
Researching Corporate Giving History
• Company-sponsored foundation– Through 990-PF
• Direct corporate giving – More challenging to research
Staying Abreast of Recent News
• Company’s web site• Philanthropy News Digest• Chronicle of Philanthropy• Local business journal• Business research web sites
Part 5How to Approach a
Corporate Supporter
Making the Approach
• Find out who the “gatekeeper” is• Find out who can help you open the
door
Talking Points
Reasons why they should support your organization
• You are working in the same geographic area• Their employees are already involved with
your organization• You have potential customers among your
constituents• You are highly visible with a strong reputation
Summing Up
• Corporate philanthropy is motivated by the bottom line and company interests
• Look at your organization from the company’s point of view– You won’t get support from a company unless you
have a connection
• Companies support nonprofits in many different ways
• Utilize all our resource tools to find a match
For More Information
Visit our web site at
www.GRANTSPACE.org