introduction to corporate giving · 2020. 6. 12. · corporate giving. why companies give how to...
TRANSCRIPT
INTRODUCTION TO CORPORATE GIVING
Why Companies Give
How to Find Corporate Partners
Today We’ll Discuss
How Companies Give
INTRODUCTION TO CORPORATE GIVING
Non-Cash18%
Cash82%
Credit: Giving In Numbers: 2018 Edition, CECP
HOW COMPANIES GIVE
HOW COMPANIES GIVE
Foundation Cash
34%
Direct Cash48%
Credit: Giving In Numbers: 2018 Edition, CECP
Non-Cash18%
Matching Gifts Through Employees
Cause Related Marketing
Corporate Sponsorships
Corporate Contributions
Foundation Grants
Cash Contributions
Space
Pro-Bono Services and Employee Volunteerism
Products
Non-Cash Contributions
To be good corporate citizens
To advance their business objectives
To increase corporate visibility
To take advantage of tax deductions
WHY COMPANIES GIVE
Are you a legal nonprofit
organization?
To Take Advantage Of Tax Deductions
What audiences/constituents do we
share with companies?
Would companies want to connect with our
constituents?
Do we address issues of interest to a company?
To Advance Their Business Objectives
How visible are you in the
community?
How big an audience do you have?
How would you get their name in front
of the public?
To Increase Corporate Visibility
What companies are in our backyard?
How do we strive to enhance the local
community?
How deep is our network of
community leaders?
To Be Good Corporate Citizens
Find Companies Based On:
What you do
What they do
Where they are located
HOW TO FINDCORPORATE PARTNERS
Corporate philanthropy is motivated by company interests
Look at your organization from the company’s point of view
Companies support nonprofits in many different ways
KEY TAKEAWAYS
Introduction To Fundraising Planning(Live online and in-person)http://bit.ly/IntroFundPlanning
Building Corporate Partnerships Bundle(self-paced elearning)http://bit.ly/BuildingCorporatePartners_eLearning
WHAT’S NEXT?
EXERCISE
THANK YOU