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SECTION B

Broadcast Financial Data for

Networks and AM, FM, and Television Stations

Note.—The information contained in this section is included in the publica-

tion entitled "Statistics of the Communications Industry in the United States,

Year Ended December 31, 1949." It is reprinted in this form for the use of

individuals and organizations interested primarily in the broadcasting industry.

STATISTICS OF THE COMMUNICATIONS INDUSTRY

TABLE OF CONTENTS

Section B

I. AM Stations and Networks

INCCME DATA PageSummary of -i nation-wide networks, 3 regional networks and 2021 standard

broadcast stations 203Ccffliparative table of operations for networks and stations (1949-1946) 203Conjiarative table for 1-^23 identical stations (19'i9-194e) 206By class and time and natlo:i-wide network affiliation 212By class and authorized power 238By revenue groups based on total time sales and nation-wide network affiliation 2^By ' broadcast region and state 208By size of community and class of station 244By metropolitan districts , 251By class and tline (1944-19"i9) 236Selected items of broadcast revenues from sale of network and station

time (1938-1949) 263Chart. Percentage distribution of revenues from time sales of standard broadcast

stations, 1937-1949 262Total time sales of standard broadcast stations according to nation-wide network

affiliation ( 1938-1949 ) 265Chart. Percentage analysis of gross revenues from time sales of standard broadcast

stations, 1937-1949 264I

EXPENSE DATABy class and time and nation-wide network affiliation 215Average per station by revenue groups based on total time sales 220By metropolitan districts '. 224

TANGIBLE BROADCAST PROPERTYBy class and nation-wide network affiliation 267Total standard broadcast stations and networks 267By broadcast region and state 268Coniparative table for 1422 Identical stations (1949-1948) 270

INCOME DATA OF STATIONS REPORTING LOSSES FROM BROADCAST OPERATIONSBy class and time and nation-wide network affiliation • 272By revenue groups based on total time sales 275By number of years each current losing station lost money since 1940 276Total volume of loss of current losing stations classified by the first year of

the stations ' operation 276By size of community and class of station 277

EXPENSE DATA OF STATIONS REPORTING LOSSES FROM BROADCAST OPERATIONSBy class and time and nation-wide network affiliation 283

II m FINANCIAL DATA 287III TELEVISION FINANCIAL DATA 289

933709 O - 51 - 14

INTRODUCTION

This section contains data concerning the opera-tion of broadcast networks and AM, FM, and TV stationsduring the calendar year 1949.

Part I, which deals with commercial AM broadcaststations and networks, covers the operations of 4 na-tion-wide networks, 3 regional networks and 2026 AMbroadcast stations. Of the 2026 stations used in thesestatistics 2021 reported revenues and expenses, and

2017 stations reported owned broadcast property. As ofDecember 31, 1949, a total of 2065 were on the air."'

AM licensees also operating PM stations were permittedto file "joint reports" covering the consolidated op-eration of both stations when separate accounts foreach station were not maintained. For this reason, thefinancial statistics pertaining to AM stations andnetworks include data with respect to 619 FM stationsoperated by AM licensees. In virtually all such cases,the two stations were jointly operated by the licensee,i.e., programs broadcast over the AM station were dup-licated simultaneously by the FM station at no additionalcost to the advertiser.

Part II summarizes the operation of (a) 164 FM

stations (operated by AM licensees) for which separateFM reports were filed and (b) 104 FM stations operatedby non-AM licensees.

Part III summarizes the operation of 4 TV net-works and 85 stations for the year 1949.

'-In addition, 3^ AM stations operated non-commerc ial ly

.

Of these, 22 loere licensed to educational mstitut ions

,

11 to re li gious groups and 2 to other non-profitrgan izat i ons .

STATISTICS OF THE COMMUNICATIONS INDUSTRY 203

204 STATISTICS OF THE COMMUNICATIONS INDUSTRY


Table 2.—Summary of broadcast revenues and Income of4 nation-wide networks, 3 regional networks and 2021 standard broadcast stations

19-49

Total Broadcast Revenues

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Table 9. — Summary of broadcast revenues, expenses. Income and tangible broadcast

property of standard broadcast stations by class and time19/^ . 1949


Table 9. — Summary of broadcast revenues, expenses, income and tangible broadcastproperty of standard broadcast stations by class and time continued

1944 - 1949

Met time sales

STATISTICS OF THE COMMXJNICATIONS INDUSTRY 239

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PERCENTAGE ANALYSIS OF GROSS REVENUESFROM TIME SALES OF STANDARD BROADCAST STATIONS

1937- 1948

STATIONS SERVING AS OUTLETS FOR NATION-WIDE NETWORKSPE RCENT

10 20 30 40 50 60 70 80 90YEARS

1937

1938

1939

1940

1941

1942

1943

1944

1945

1946

1947

1948

1949

mi^mmmm^^ rtrt^.

NUMBER OF100 STATIONS

'lUl ZE

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STATIONS NOT SERVING AS OUTLETS FOR NATION-WIDE NETWORKS10 20 30 40 50 60 70 60 90

1937

1938

1939

1940

1941

1942

1943

1944

1945

1946

1947

1948

1949

1937

1938

1939

1940

1941

1942

1943

1944

1945

1946

1947

1948

1949

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397

457

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572

604

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987

1096

1088

297

290

308

308

284

279

228

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Table 17.—Suniniary of tangible broadcast property of 2005 standard broadcast stations by broadcastregion and state

^

19A9

Broadcast region and state

(1)

Numberof

stations

(2)

Costto

licensee

(3)

Deprec iat ionto date underownership oflicensee

Depreciatedcost

(5)

Ne« England Region:ConnecticutMaineMassachusettsNew HampshireRhode IslandVermont

Total, New England Region

Middle Atlantic Region:

New JerseyNew YoriPennsylvania

Total, Middle Atlantic Region ...

East North Central Region:

IllinoisIndianaMichiganOhioWiscons in

Total, East North Central Region

West North Central Region:IowaKansasMinnesotaMissouriNebraskaNorth DakotaSouth Dakota

Total, West North Central Region

South Atlantic Region:DelawareFlorida ,

GeorgiaMarylandNorth Carolina ,

South CarolinaVirginiaWest VirginiaDistrict of Columbia

Total, South Atlantic Region ...

East South Central Region:AlabamaKentuckyMississippiTennessee

Total, East South Central Region

West South Central Region:ArkansasLouisiana .'....

OklahomaTexas

Total, West South Central Region

Mountain Region:ArizonaColoradoIdahoMontanaNevadaNew MexicoUtahWyoming

Total, Mountain Region

26

1110

7

112

1884

101

203

60AO566048

264

41333842211312

200

5

6869

22884252

34

6

386

60403552

187

313538

163

267

202920237

221712

150

12,247,9741,143,5037,521,1151,116,0561,421,485

360, 689

$902,251466,031

2,282,371357,493579, 665114,235

13,810,822 4,702,046

2,459,02415,761,10511,365,769

570,5115,922,2423,852,782

29,585,898 10,345,535

6,862,1284,083,0146,299,258

11,120,0954,682,349

2,045,1201, 348, 868

2,458,4754,527,0961,304,429

33,046,844 11,686,988

5,094,0532,178,6974,573,2026,171,4791,562,6881,557,9861,028,526

1,503,041632,559

1,577,3072,084,736

602,956358,124320,030

22,166,631 7,078,803

613,9666,813,5435,360,7092,998,8447,248,5662,666,1585,798,3962,406,0711,795,059

35,701,312

3,122,1353,516,7601,438,93?4,707,599

12,785,477

1,824,1094,025,5673,138,608

15,197,699

24,185,983

1,464,4912,117,0051,345,7261,182,394

533,2341,017,6551,412,441

513,877

9,636,823

151, 502

1,833,9921,743,208

878,1672,130,201

651,0811,619,586

880,294763,168

10,651,199

798,513L, 307, 693457,938

1,686,201

4,250,345

647,0881,297,4601,136,5234,296,268

7,367,339

453,918921,644324,103453,208114, 512

371,757547,538173,853

3,360,533

tl,345,723677,472

5,238,744758,563841, 820246,454

9,108,776

1,883,5139,836,8637,512,987

19,240,363

4,814,0082,734,1463,840,7836,592,9993,377,920

21,359,356

3,591,0121,546,1382,995,8954,086,743

959,7321,199,862

703,446

15,037,323

462,4644,979,5513,617,5012,120,6775,118,3652,015,0774,173,3101,525,7771,031,891

25,050,113

2,323,6222,209,067981,045

3,021,393

8,535,132

1,177,0212,728,1072,012,085

10,901,431

16,818,644

1,010,5731,195,3611,021,623729,186468,722645,398864,903340,024

6,276,290


Table 17 . —Summary of tangible broadcast property of 2005 standard broadcast stations by broadcastregion and state"-—Continued

1949

Broadcast region and State

(1)


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Table 21-A.—Standard broadcast stations reporting a loss in 1949, classified by the first yearof the station's operation showing the number of years a loss has been reported during the period

1940 through 1949


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PM FINANCIAL DATA

Of the 733 commercial PM stations in operationon December 31, 1949, a total of 819 or 84.4 percentwere authorized to licensees of AM broadcast stationsoperating in the same community and 114 or 15.6 per-cent were authorized to licensees having no AM broad-cast interests.

Financial reports filed by PM licensees for theyear 1949 indicated that in the majority of caseswhere PM stations were authorized to AM licensees inthe same community, the two stations were "jointlyoperated", i.e., programs broadcast over the AM sta-tions were duplicated simultaneously by PM stations.

Thus, of the 619 AM licensees operating PM sta-tions, only 68 reported separate revenues from theirPM operations for 1949. A summary of the financialinformation reported for these stations is as follows:

AverageAggregate per station

Total broadcast revenues $1,019,860 $15,000Total broadcast expenses 2,355,458 34,640Total broadcast loss 1,335,598 19,640

Of the 68 PM stations, 41 were in operation for

the full years 1948 and 1949. Data for 1948 and 1949

are available for 30 of these 41 stations. Averagerevenues per station for this group were $13,483 in

1949 as compared with $10,997 in 1948; average ex-

penses were $39,607 as compared with $34,301 in 1948;

and average losses were $26,124 as compared with$23,304 in 1948. Of the 68 stations reporting, fourreported an income from PM operations during 1949.

An additional 96 AM-FM jointly operated stationssubmitted reports showing expense data only for theirPM operations. These reports indicated that in 1949PM costs for these stations averaged $19,300.


The following table summarizes the 1949 financialinformation reported for 104 stations operated bypersons having no AM broadcast interests:

AverageAggregate per station

Total broadcast revenues $1,394,167 $13,405Total broadcast expenses 4,968,475 47,775Total broadcast loss 3,574,308 34,370

Of the 104 stations reporting for 1949, a totalof 35 were in operation for the full years 1948 and

1949. Data for 1948 and 1949 are available for 32 ofthese stations. Broadcast revenues for these stationsaveraged $21,178 in 1949 as compared with $17,825 in

1948; average expenses were $58,026 as compared with$50,409 in 1948; and average losses were $36,848 ascompared with $32, 584 in 1948. None of the 104 stationsreported income from operations in 1949.

STATISTICS OF THE COMMITNICATIONS INDUSTRY 289

TELEVISION FINANCIAL DATA

During 194^9, the four TV networks and 98 stations (total on the air during the year) reported aggregate

revenues of t3'4.3 million, aggregate expenses of $59.6 million and losses of more than $25 million.

Of the $34.3 million industry revenues, approximately $7.6 million were derived from network programs

with the remaining $26.7 million sold directly by stations.

The distribution of total revenues, expenses and losses as between networks and stations was as follows:

4 networks (including 13 ownedand operated stations)

85 other stations

Industry total

Revenues(millions)

$18.915.4

$34.3

Expenses(millions)

$30.629.0

$59.6

Loss(millions)

$11.713.6

$25.3

The proportion of television broadcast revenues to total aural (AM or FM) and video (TV) broadcast

revenues in cities served by TV rose from 4.4 percent in 1948 to 10.7 percent in 1949. In several of the

large cities, TV station revenues for 1949 constituted a high proportion of the total revenues reported by

all stations, both aural and visual. In Baltimore, Philadelphia and Washington, D.C., revenues reported by

TV stations were approximately 20 percent of the combined revenues of all stations in those cities. In

Los Angeles and New York the proportion going to TV was approximately 17 percent, while in Columbus, Ohio,

and Chicago TV accounted for approximately 12 percent of the total revenues of all stations.

TV BROADCAST FINANCIAL DATA


QENERAL INDEX

1. By Subjects

291

Items

Page numbers pertaining to

—

Telephonecarriers

Wire-tele-graph andocean-cablecarriers

Radiotelegrapl:

carriersHoldingcompanies

Broadcaststations

Ace identsAccounts payableAccounts receivableAccrued liabilitiesAdvances:

To affiliated conqjanies

From affiliated coii;>anies

To communication carriers

Advertising expenses

Aerial wire

Amortization:Allowance forOf telephone plant acquisition

adjustment ,

Reserve

AssetsAverages and ratios

Balance sheet itemsBell System:

Enqjloyees and compensationIntercorporate relations ofcarriers ••....

Names of carriersStatistics

BenefitsBondsCable, wire in

Calls:Telephone

:

Local

Toll

RadiotelephoneCapital stock

CashCentral offices

,

Company data, individualCompany telephones i....By type of switchboardBy classBy type of customer

Compensation of employees:Rates ofAmount paid

Chargeable to operating expenses .

Engaged in telegraph and telephoneservices of Class I SteamRailways

Current assetsCurrent liabilitiesDebt:

Long-termFunded

Deferred chargesDeferred creditsDepreciation:Allowance forComposite rateExpenses

Reserve

933709 O - 51 - 20

26363536

3536

27

8, 13, iO

39

1, 12,

37, 135

35

2, 12,

17, 29, 3035

22, 32, -il

1905

35

4136

8, 13, ^0

1, 8, 13,

41, 135

1, 8, 13,

41, 135

34, 41

1, 12,

36, 13535

8, 4043, 135

1, 41, 135414141

211, 13, 20,

31, 32, 41,135

41

16735

36

1, 36, 13512, 36

35

37

4039

1, 12,

37, 135

156169169169

157

139, 173

138, 168

1, 138, 185

1682, 138

168

139, 173

1, 138,169, 185

169

168, 185

151, 1531, 139,150,

152, 161,175175

167169169

1, 169, 185138169169

1, 138, 168

170

156169169169

157

188

189

215, 220,224, 283

141, 168

1, 141, 185

168

2, 141

168

220

1, 141,

169, 185169

168, 185

1551, 142,

154, 161,175

175

169169

1, 169, 185141169169

1, 141, 168

170

188, 189

188

188, 189

188, 189

1, 138, 185 1, 141, 185

216, 220,230, 283

292STATISTICS OF THE COMMUNICATIONS INDUSTRY

GENERAL INDEX—Continued

1. By Subjects—Continued

Items

Page numbers pertaining to-

Telephonecarriers


Radi ote legraphcarriers

Holdingcompanies

Broadcaststations

Dividend income . .

.

Dividends declared

Employees:AccidentsClass of

Compensation of .

Number of

Number engaged in telegraph andtelephone services of Class I

Steam Railways

Equipment furnished free tocustomers

Expenses:Advertising

Broadcast

Operating

Fixed radiotelegraph circuitsFunded debtGeographical divisions, data

shown by

Income

:

Selected items

StatementIncorporation, date and place of ....Index numbers of operating revenues .

Intercoii5)any eliminationsand transfers

Intercorporate relationsInterest:

IncomeDeductions from incomeOn funded debt

Investments:AdvancesIn affiliatesIn miscellaneous physical property.In plant and equipment

In securitiesIn tangible broadcast property ....

Leased wire revenuesLiabilities ,

Long-term debtMaterial and supplies

37

1, 12, 38

26

20

1, 13, 20,

31, 32, ^1,

135

1, 13, 20,Al, 135

167

27

1, 139,171,185

156150, 152

139, 150,

152, 161,175

1, 139, 150,152, 161,175, 185

167

173

157

1, 142,

171, 185

156154

142, 154,

161, 175

1, 142, 154,

161, 175,185

188, 189188, 189

173

157

1, 12, 28,

29, 37, 39,

135

12, 36

43

13, 28

1, 138, 158,170, 173,185

138, 185

139, 158

1, 141, 170,

173, 185

174141, 185

142

188, 189

188, 189

37190

35

190

3738

12, 38

35

35

351, 12, 33,

35, 135

35

36

1, 36, 13535

170190160

190

170190

190

190

190

188

168

L, 138, 162,164, 168,

185

174169

1, 169, 185,169

168

1, 141, 166,

168, 185

169

1, 169, 185169

188, 189188

188, 189

215, 220,

224, 283206, 210,212, 215,220, 224,236, 239,242, 248,256, 272,275, 280,283, 287,288, 289215, 220,224, 283

208, 224,251, 268

203, 205,206, 208,

212, 236,238, 240,244, 251,263, 265,

272, 275,277, 289

236, 267,

268, 289


GENERAL INDEX—Continued


293

Items


Telephonecarriers


Radio-telegraph-carriers

Holdingcompanies

Broadcaststations

Membership dues and fees ,

Messages

:

Number of

Revenue from

Number of words

Message tollsMiscellaneous physical property . . . .

,

Networks, income of major andregional

Notes payableNotes receivableOffices, telegraphOperating ratioPensionsPlant:

Investment in

StatisticsPole linePremium on capital stockPrepaymentsPrivate line service:RevenueStations

Profit and loss account. See surplusProperty:Tangible broadcast

Provisions for future settlements ..,

Radiotelephone serviceRailways, Class I Steam:

Eii5>loyees engaged in telegraph andtelephone services and theircompensation

Telegraph and telephone revenues .

.

Wire mileage operatedRatios and averages

Relief and pension dataReserves:Amortization

Depreciation

Revenues:Broadcast service

From furnishing and servicingstations

Leased wireMessage

Operating

Private line serviceRadiotelephone serviceTelegraph service of telephone

carriers

27

30

35

3635

12, «)41

1, 12,

33, 35

AO13, -iO

3635

AO, AlAO

34, a

1, 139, 14^,U7, 175,

185144, 147,

175144, 147,

175

168

1, 142, 144,

147, 175,185

144, 147,175

144, 147,

175

168

203, 205, 208,

212, 238, 240,

244, 251, 272,275, 277, 289

175138

1, 138, 162,

164, 168,

185173173

169

175141

1, 141, 166,168, 185

173

169

169 169

236, 267, 268,

270, 289

167

294 STATISTICS OF THE COMMUNICATIONS INDUSTRYGENERAL INDEX—Continued


Items


Telephonecarriers


Radiotelegraphcarriers

Holding00115)anies

Broadcaststations

Telegraph and telephone, of Class I

Steam RailwaysTransmission

Service equipment furnished free tocustomers

States:Data shown byIn which carriers operate

Stoc];

Capital ,

CommonPreferred

Stockholders, voting rights ofSurplus

Talent, broadcasting revenues from

Tangible broadcast property

167

1,

36;

36,

165

12,135

12,

135

3636

1, 12,

37, 135

171

173

1, 138,169, 185

1, 138,

169, 185

169169

1, 138,169, 171,

185

171

173

1, Ul,169, 185

1, i<;i,

169, 185

169169

A

1, 1A\,

169, 171,

185

188, 189

188, 189

188, 189

Taxes 1, 8, 13,36,37

1, 138, 171 1, U2, 171 188, 189

Telegraph service of telephone carriers:RevenueStations

Telephones

Teletypewriter exchange service:RevenueStations

Time sales:Network time

3A, AO


GENERAL INDEX ~ Continued

2 . By Company

295

Name of company

All America Cables & Radio, Inc

AnKrican Cable & Radio CorporationAmerican Telephone Co

American Telephone & Telegraph CoGeneral departmentLong lines department

Aim Arbor R. R. CoAshtabula Telephone CoAtlantic Conmunications CorporationAtlantic Refining CoBell Telephone Co. of NevadaBell Telephone Co. of PennsylvaniaBelle Fourche Rural Telephone CoBergen Telephone Co

Big Eddy Telephone CoBluefield Telephone CoBradley Transportation CoCalifornia Electric Po«er CoCalifornia-Oregon Telephone CoCamden Rural Telephone CoCanadian National Ry . CoCanadian National Telegraph CoCanadian Northern Ry . Co

Canadian Northern Ry. Co. operating telegraph facilities of theMinnesota & Manitoba R.R

Canadian Pacific Ry. Co. (lines in United States)Carolina Telephone & Telegraph Co

Case County Telephone CoCentral Electric & Gas Co

Central Radio Telegraph Co

Champaign Telephone Co

Chesapeake & Potomac Telephone CoChesapeake & Potomac Telephone Co. of Baltimore CityChesapeake & Potomac Telephone Co. of VirginiaChesapeake 4 Potomac Telephone Co . of West VirginiaChild Corporation, H. WCincinnati & Suburban Bell Telephone CoCitizens Utilities CoCitizens Utilities Co . of CaliforniaClear Lake Independent Telephone CoClearance CorporationColorado Fuel & Iron CorporationColorado 4 Wyoming Telegraph CoColumbia Utilities CoCommercial Cable CoCommercial Pacific Cable CoCrown Point Telephone Co . , IncCuban American Telephone & Telegraph Co . . . •.

Del Rio & Winter Garden Telephone CoDelaware Valley Telephone Co -

Dezauche, Jr. J. L. and Gartman, R. A. dA> as Mobile RadioDiamond State Telephone CoDollar Co

., Robert

Eglon Mutual Telephone CoFarmers Mutual Telephone CoFarmer ' s Union Telephone CoFetterly , Clair C . d/b as Seattle Harbor RadioFirestone Plantations CoFirestone Tire & Rubber CoFlorala Telephone CoFrost-Rake Telephone CoGary & Co

., Theodore

General Telephone CorporationGeneral & Telephone Investments , Inc . ,

Globe Wireless LtdGreat North Western Telegraph Co .. of CanadaGreenville Telephone Co

Gulf States Telephone CoHarrison Telephone CoHolmes , Grace B

Home Telephone & Telegraph Co. (Indiana)Home Telephone & Telegraph Co . of VirginiaIllinois Bell Telephone CoIndiana Associated Telephone CorporationIndiana Bell Telephone Co

.

Indiana Western Telephone Corporation

Stati


296

GENERAL INDEX — Continued

2. By Companies — Continued

Name of companyStatistics


GENERAL INDEX — Continued

2. By Companies — Continued

Name of company

Statistics

Page Number

Intercorporaterelations

Page Number

Union Pacific R. R. Co

United Fruit Co

United States-Liberia Radio Corporation .

United States Steel CorporationUnited Telephone Co . (Missouri )

United Telephone Co. (Texas)

United Telephone Co.

, Inc ,

United Telephone Co . of PennsylvaniaUnited Telephone & Telegraph CorporationUnited Utilities, Inc

Utah Parks Co

Wabash Radio CorporationWabash R. R. CoWarner & Tamble Radio ServiceWest Coast Telephone Co

West Coast Telephone Co. of California ..

West Coast Utilities CorporationWest Newton Telephone Co ,

.

Westerly Automatic Telephone CoWestern Union Telegraph Co

Wisconsin Telephone CoWood , Clara Lee WarnerWoodbury Telephone Co

Yellowstone Park Co

189176

11611675

64188188136185

13512513518813652

16894185135185

1017

60

61

32171213

3413

2071

9

14

35

8

2,93314105

194194192195195191195195195195

194193

193195193193193190190195191195195191

148151

7815315931

163160161

15615013012816411011110911

1616532

16716853

«U. S. GOVERNMENT PRINTING OFFICE : O - 1951

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