secb group2 scm e business final
TRANSCRIPT
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Supply-Chain Management
Integration and Globalization in the Age ofe-Business
GROUP NO: 2 (SEC B)
ABHISHEK GARG (12062)
BHIMAJI C AGNIHOTRI (12072)
KAMALESH C. J (12082)
NANDINI SUDHEER (12092)
SANDEEP HANEEFA (12102)
SULGADLE MANJUNATH SHIVASHANKAR (12112)
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A Schematic of Supply Chain
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Efficient & Effective management of materials, information, and
funds across the entire supply chain Businesses don't compete; supply chains compete,
Bullwhip effect due to channel partners forecasting
Catalysts to initiate change management to deal with supply
chain Power shift from manufacturers to retailers
Internet and associated e-Business initiatives
Risk of short product lives & uncertain demand
Introduction-SCM
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SCM has identified 12 distinct management categories
Inventory and Forecasting
Marketing and Channel restructuring
Service and Aftersales Support
Reverse Logistics and Green Issues
Location
Transportation and Logistics Outsourcing and Logistics Alliances
Product Design and New Product Introduction
Information and Electronic Mediated Environments
Metrics and Incentives
Sourcing and Supplier Management
Global Issues
Key components of supply-chain management
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Inventory and Forecasting
Includes techniques for inventory management and demand forecasting
Uncertainty
Unpredictable customers
Competitors plans
Unreliable partners : Suppliers, Transportation providers, logistics
providers.
Failing the customer erodes brand equity Inventory helps reducing costs, improving customer service and financial
hedging
Inventory differs to each and every person
For a manufacturer: raw materials
Within manufacturing process: raw materials in converted to finished
good inventory
In production: work-in-process
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Contd.,
Six key functions of Inventory
Pipeline needed simply to move products within the supplychain
Cycle inventory that results from batch processes
Decoupling it allows two different within factory or different
factories to produce at different rates Anticipation inventory is produced in anticipation of
seasonal demand
Hedging fluctuating market prices
Safety buffer against unforeseen changes in demand orsupply
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Marketing and Channel Restructuring
Focus on downstream partners
Distribution channel Supply chain partners who resellproducts
It covers the relationship management, negotiations and even
the legal dimension.
It affects the availability of products at retail level ECR and QR have focused on managing the channel as they
strive to mitigate bullwhip effect
Bullwhip effect It refers to a trend of larger and larger swings
in inventory in response to changes in demand.
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Bullwhip effect
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Contd.,
Factors causing bullwhip effect: Demand signal processing,Rationing game, Order batching and manufacturer price
variations.
To overcome bullwhip effect, many initiatives have been
undertaken
Electronic data interchange
Vendor managed inventory
Coordinated planning, forecasting, replenishment
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Reason for poor after sale-
Few Resources
Little Senior Management attention
Weak Training of people
Very Important aspect but overlooked many times Managing inventory is not a simple inventory Management problem.
Consequences of poor after sales-
Reputation of company
Market Share
Service and Aftersales Support
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Emerging Dimensions of SCM
Very critical issue in digital age.
Environment friendly way to deal with Product recovery
Reverse Logistics and Green issues
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Out of all most critical and takes longest time horizon.
Base to set physical structure of SCM(Transportation, Logistics, inventory
etc)
Factors to choose location-
Labor availability
Labor cost
Taxes
Duties
Transportation cost
Government incentives
Location
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All issues related to physical flow of goods through the supply-
chain including transportation, warehousing and material
handling
Assumptions: Location decisions done for
Factory, distribution centre, retail outlets
Addresses important issues related to transportationmanagement like
Mode of transportation
Vehicle routing
Dynamic fleet management with GPS
Merge in transit
Transportation and Logistics
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Topics of warehousing and distribution like cross docking,vendor hubs covered
Material handling technologies for storing, sorting and
retrieving products
Deterministic models and stochastic models used
Continued
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Concept of Supplier Hubs:
Supplier hubs are warehouses operated by a logistics firm that
consolidates the inventories of many component suppliers and then
delivers those components to a manufacturer for assembly
Supplier hubs are managed by third parties
Large firms take benefit of outsourced logistics services
Outsourcing and Logistic Alliances
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Deals with design issues for mass customization, delayeddifferentiation and modularity
Postponed Product Differentiation:
Products destined for world markets would be customised at thefactory to suit local market tastes
However worldwide inventory management would be a
nightmare
Product Design and New Product Introduction
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Using postponement, the product is redesigned to customize it
for local markets in the distribution channel
Some companies are beginning to consider design for the
environment(DFE) and design for disassembly(DFD)
DFE and DFD often lead to more material, product cost and
complexity in inventory control and inventory cost
Continued
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SCM is concerned with the flow of products and informationbetween supply chain members
How IT and internet help :
Lower supply chain costs
Lower inventory costs Higher service levels
Integrative ERP software SAP, Oracle
Supply chain planning tools Manugistics, i2s Rhythm, SAPs
APOAvailable as SaaS through web portals
Information and Electronic Mediated Environments
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These can aid SCM in :
Computing freight costs, compares transportation mode rates,
analyse cost and service effectiveness of carrier
Demand forecasting, replenishment & manufacturing tools foraccurate planning and scheduling of activities
Transportation Network optimization for streamlining the
bidding and award process
Ability to track product using RFID etc.
IT and e-commerce
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Conducting business in a paperless environment
Companies are able to automate the process of moving
documents electronically between suppliers and customers
High transaction costs between partners can be reduced
Easy daily forecasting and reduction in inventory as point-of-sale
data from retailer can be shipped often
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Refer to measurement of engineering and organizational
processes
Overall performance of supply chain need to be measured
Firms track service measures like item-order fill rates, order-to-
delivery cycle time, order defects
Costs of providing customer service - inventory holding
costs/transportation costs
Metrics and Incentives
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Lots
INV
Little
Poor SERVICE Good
Two metrics are combined service and inventory
Customers and financial analysts are satisfied by this
Many operational factors contribute to this, including fast cycle
times, good customer information, uniformly accurate forecasts
Qualitative way of representing performance
A B
C D
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Concerned with procuring components and management of
suppliers
Make or Buy decisions
Location of a firms suppliers
Recent trends
Firms posting part specifications on internet and suppliers bidingfor the job
Firms reducing the number of suppliers to a sole source
Determining number of suppliers and best way to structure
supplier relationships holds the key
Sourcing and supplier management
A B
D
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Covers issues related to cross border distribution and sourcing
Outsourcing from low cost countries (LCC)
Some global factors like currency exchange rate, duties and
taxes, customs issues, government regulations
Global issues
A B
C
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Review corporate strategy Is sourcing decision consistent with mission, values and
principles
Review functional strategy focusing on operationsCost, quality, delivery and flexibility
Develop total landed cost model
Analyze risk factors that arise with an LCC decision
Steps for effective LCC decisions
B
C D
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SCM is a large and growing field
All the factors that are discussed are linked by the integrated
nature of the problems at hand
Effective supply chain helps in reducing the unit costs
Internet plays a major role in the evolution of new supply chain
practices
Conclusion
B
C D