sebastian bialek portfolio english version
DESCRIPTION
This is a portfolio of my projects (ENGLISH version)TRANSCRIPT
TOP Computers (counter-strike.pl)
• Position: Project Manager• Projects: Counter-strike.pl game league, promotional
events for Intel and Axel Springer• Creation of first in Poland’s history computer game league• Organisation of events related with computer games• Preparing of project related with games and multimedia (TV
telecast about computer games for Cyfra+)
HYPERmedia
• Position: Project Manager• Projects: Matrix/Omnix, TV telecast about games• Preparing of project related with multimedia, Matrix-Omnix
service network for PTC ERA• Modernisation and updating of internet websites for
agencies customers: ERA, Grupa PZU, PKO B.P.
Upstairs, Young & Rubicam
• Position: Account Manager• Projects: DJ Pop Konkurs, Sposób na głoda, NEXT, MILKA Rodzinna
Przygoda, Jubileusz Programu Flota• Provided customer service for BTL project, organisation, supervision,
realisation• Main customers: Danone, Philip Morris, Orlen, Idea, Kraft Food
Polska• Preparing of project relating with online gaming, Massively
Multiplayer Online servers for TP S.A
Heyah Logitech Cybersport Leonardo Group
• Position: Senior Account Manager• Project: Heyah Logitech Cybersport• Senior consultant for games and project guidelines,
accustoming of the project and assembling a project team• PR manager and co-ordinator (press materials, articles,
interviews, preparing of promotional information)• Lead announcer in nationwide radio broadcast about video
games on Polish Radio BIS from 08-2006 to 02-02-2007• Senior co-ordinator for BTL activities, final event, LAN parties• Main customers: Heyah (PTC ERA), Logitech, ASUS
CD Projekt Group
• Positions: Specialist/Project Manager/New Business Manager
• Projects: CD Project Blue, gog.com, gram.pl
• CD Projekt Blue:• Editor's preparation for games production at the Series Department,
i.e. text graphic and merits verification, preparing guidelines for the Graphic Department
• Preparing additional material about the games for the Trade Department (games info and description)
• Supervising and updating internet websites about game series products (games info and graphics)
CD Projekt Group
• Positions: Specialist/Project Manager/New Business Manager
• Projects: CD Project Blue, gog.com, gram.pl
• Gog.com (Good Old Games):• Preparing new game titles for gog.com list offer (creating a
description of the game and additional materials)• Implementing a procedure for putting new games into gog.com• Supervising production and testing of games at gog.com (QA)• Making a selection of games for gog.com offer
CD Projekt Group
• Positions: Specialist/Project Manager/New Business Manager
• Projects: CD Project Blue, gog.com, gram.pl
• Gram.pl:• Creation of new project and solutions for MutantLab (interactive
agency within gram.pl) – e. g. Star Wars promotion for CitiBank• Acquisition of Web Adverts for gram.pl, supervision of already
existing customers
ARBOmedia
• Position: Project Manager• Projects: NewMedia Labs, AdKING• Preparing of browser type MMO game within the NewMedia Labs
Agency• Creating new ideas for using computer games in advertising
communication for corporate clients of the agency• Finding new ways of using computer games key visual in both ATL and
BTL fields of activities• Preparing a new type of complex actions which use computer games for
sales support and branding activities
Heyah Logitech Cybersport
Polish championship league in computer games
about 4,000 cyberathletes in all disciplines (games)
The total pool of financial and material prizes – 55 000 PLN
Broad support in the popular media: Gazeta Wyborcza, MTV, Polskie Radio BIS, wp.pl, Cyfra+/HYPER (official nationwide media partners)
Final event – Mera stadium, 2 days long LAN party for 250 computers
Heyah Logitech Cybersport
Heyah Logitech Cybersportmedia
IDEA DJ Pop Konkurs
National competition for the best DJ's dance and hip-hop music
Qualifying competitions at EMPIK clubs in the eight largest Polish cities, supported by after party events
Awards were starter kits and mobile phones in Idea POP, professional music equipment (turntables and mixers made by Vestax), iPods, recorded music materials (vinyl) for finalists, a special compilation of songs released on CD which everyone can buy in each EMPIK club in Poland
Final event of 3500 people in the Skarpa club in Warsaw
Matrix dla PTC ERA (project)
Plan for a wide ATL / BTL campaign aimed to increase sales for Omnix service using key visual, image and movie itself of The Matrix Revolutions.
The plan was to share: web site, campaign on the Internet, multimedia presentation about Omnix service available in newspapers (CD insert), TV and outdoor campaign, advertising in cinemas and a press campaign.
Planned customer involvement was at the level of 2 million USD.
Star Wars CITI (project)
Objective: strong image and sales campaign combined with social networking activities on the Internet, "revival„ of the brand's image among potential customers of Citibank.
Special actions: web service, a concert of music from the movies of Star Wars, Star Wars Special Exhibition and the visit of guest actors playing main characters of the movie saga
Using key visuals from Star Wars (the characters from the movies) on CITI payment cards.
Personal and OutsourcingConducting and implementing BTL projects within the structure of the network advertisement agency in accordance with the standards and requirements of corporate customer service. Ability to implement any project ATL / BTL associated with the subject of computer and video games. The organizational skills and resources needed to implement promotional events related to multimedia entertainment
Knowledge of the games industry and personal contacts in the industry across the country and at the largest distributors of computer games. Knowledge of topics of marketing communications, issues of the ATL / BTL / WEB. Co-operation and facilities (people and resources) consisting of the specialists involved in almost every aspect of handling the full service agency or web programming, design ATL / BTL / WEB, assembly and production of video, DTP.
Brands for which I have worked
