searts overview presented to gloucester rotary 9-8-15
TRANSCRIPT
SEARTS:SOCIETY FOR THE ENCOURAGEMENT
OF THE ARTS CAPE ANN
Presentation to Gloucester Rotary
September 8, 2015
WHAT WE WILL COVER
seARTS Overview & Culture
seARTS Initiatives & Programs
seARTS Celebrate Wearable Art III
Breaking News:
MCC Grant Award
Public Art Initiative
2
So
cie
ty fo
r the
En
co
ura
gem
en
t of th
e A
rts:
20
15
Ove
rvie
w &
Sp
on
sors
hip
Requ
est
SEARTS: MISSION STATEMENT
The Society for the Encouragement for the Arts is to
educate, celebrate and develop the cultural economy
for the communities of Cape Ann through initiatives
and programs serving artists, cultural partners,
business, municipalities and art enthusiasts.
So
cie
ty fo
r the
En
co
ura
gem
en
t of th
e A
rts:
20
15
Ove
rvie
w &
Sp
on
sors
hip
Requ
est
3
SEARTS ASPIRES TO MAKE CAPE ANN A GREAT
ARTS DESTINATION….
Marketing, Metrics,
Collaboration & Cultural Districts
Events & Programming
Arts & Cultural Organizations
Artists, History, Culture,
Structures, Community
Contemporary Art
Working Artists
Public Art
Community Art
Art Galleries
Art Museums/Venues
Art Gathering Places
Art Scene
Destination
Events!
So
cie
ty fo
r the
En
co
ura
gem
en
t of th
e A
rts:
20
15
Ove
rvie
w &
Sp
on
sors
hip
Requ
est
4
….By reviewing the landscape & looking out for a balance of all these key components….
…AND BY FACILITATING CONNECTIONS
THAT MAKE IT HAPPEN.
Local Municipalities: Gloucester, Rockport, Manchester, & Essex
External Stakeholders
Local Businesses & Business
Organizations
Arts & Cultural Organizations
Special Interest,Educational & Artist
Groups
Individual Artists from Cape Ann
seARTSCultural Districts
So
cie
ty fo
r the
En
co
ura
gem
en
t of th
e A
rts:
20
15
Ove
rvie
w &
Sp
on
sors
hip
Requ
est
5
ABOUT SEARTS
Founded in 2000 as an arts collaborative artists
cultural organizations
businesses
municipalities
200+ Members Individuals: 75%
Cultural Organizations: 15%
Businesses: 8 %
Students: 2% (new category)
Nonprofit 501(c)(3)
Oversight by volunteer Board of Directors
One PT Executive Administrator & PT Bookkeeper +
email marketing assistant.
So
cie
ty fo
r the
En
co
ura
gem
en
t of th
e A
rts:
20
15
Ove
rvie
w &
Sp
on
sors
hip
Requ
est
6
SEARTS BOARD & STAFF: DIVERSE
ENTREPRENEURS & COMMUNITY ADVOCATES
James Caviston: President, CEO of a local manufacturing business
Jacqueline Ganim-DeFalco, Chair, BTB Marketing Advisor & Jewelry Designer
Beth Palmer: Treasurer, CFO of hi-tech startups
Bill Bode, Secretary, Engineer
Carolyn Fuchs, Attorney, Arts Advocate
Chuck Hayback, Framing Studio/Artist
Anne Robinson, (former VP) TV & Film consultant
Tony Sapienza, Hi-tech PR & local B&B owner
Jo-Anne Crawford, Executive Administrator
Carol Mendoza, Bookkeeper
Clare Higgins, Email Communications
seARTS also has a large group of advisors with specific skills such as web support, legal, and graphic design.
7
So
cie
ty fo
r the
En
co
ura
gem
en
t of th
e A
rts:
20
15
Ove
rvie
w &
Sp
on
sors
hip
Requ
est
SEARTS IS:
Innovative, Entrepreneurial, Educational
Known for it’s unique & inspiring programs
A leader for Cultural Economic Development
Inclusive
Anyone can join & fees are reasonable
A great support organization for artists
About all genres of arts & culture
Engaged with all of Cape Ann’s four communities
Responsive to the needs of the community
So
cie
ty fo
r the
En
co
ura
gem
en
t of th
e A
rts:
20
15
Ove
rvie
w &
Sp
on
sors
hip
Requ
est
8
HOW DO WE ACCOMPLISH THIS?
COLLABORATION
Create opportunities for artists to sustain their livelihood
Educate the community on the value of cultural economic development
Support the Massachusetts creative economy & cultural districts
Expand arts marketing
Support all art genres: visual art, performance art, music, poetry, literature…
Work across Cape Ann’s four communities
Communication via popular weekly e-blast focused on arts events & happenings.
So
cie
ty fo
r the
En
co
ura
gem
en
t of th
e A
rts:
20
15
Ove
rvie
w &
Sp
on
sors
hip
Requ
est
9
SEARTS INITIATIVES & SIGNATURE
PROGRAMS seARTS Art Loan Exhibition & Sale
Bass Rocks
Cape Ann Medical Center
seARTS Partner with an Artist
Grants to artists for original work
Annual Benefit/Celebration Event
2015 seARTS Celebrate Wearable Art III
seARTS Wearable Art & Home Décor Holiday Show
Annual Meeting/Speakers
Arts & Cultural Exchange
Promotion of the Arts
So
cie
ty fo
r the
En
co
ura
gem
en
t of th
e A
rts:
20
15
Ove
rvie
w &
Sp
on
sors
hip
Requ
est
10
SEARTS@BASS ROCKS, EXHIBITION & SALE: ART LOAN
PROGRAM
8th Year
150 Artists participated to date
Jury Awards each year
Reception with keynote speaker
Sold $18K worth of art since inception
Engaging “art” talk or panel at each opening
Salon nights introduced for Fall 2015
So
cie
ty fo
r the
En
co
ura
gem
en
t of th
e A
rts:
20
15
Ove
rvie
w &
Sp
on
sors
hip
Requ
est
11
SEARTS PARTNER WITH AN ARTIST PROGRAM
7+ years of Grants to local artists to create site-
specific art work
Artists partnered with local businesses
Art includes murals, paintings, prints, sculpture and
multimedia
2012-14 Program directed to support Cultural Districts
29 artists participated since inception
$40K+ awarded to artists
So
cie
ty fo
r the
En
co
ura
gem
en
t of th
e A
rts:
20
15
Ove
rvie
w &
Sp
on
sors
hip
Requ
est
12
Four State Sponsored Cultural Districts
Essex
Gloucester’s Harbortown
Rockport
Rocky Neck, Gloucester
Cape Ann Cultural District Mobile Application
Cape Ann’s Partner for the Creative Economy Network of the North Shore led by Montserrat College of Art
EDIC EntrepreneurSHIP Initiative
…and was the key facilitator in the
development of the four cultural districts at
the programs inception!
SEARTS IS A KEY PARTNER IN THESE
CAPE ANN WIDE INITIATIVES….
So
cie
ty fo
r the
En
co
ura
gem
en
t of th
e A
rts:
20
15
Ove
rvie
w &
Sp
on
sors
hip
Requ
est
13
SEARTS’ PROMOTIOM & SOCIAL MEDIA
• Website
• Facebook – 266
Likes
• Art Bytes
• Weekly Arts
Eblasts –
2000+ list
So
cie
ty fo
r the
En
co
ura
gem
en
t of th
e A
rts:
20
15
Ove
rvie
w &
Sp
on
sors
hip
Requ
est
14
Financial Support from several key sources:
Fundraising & Sponsorships
Membership dues
Foundations/Grants
Art Sales
Fiscal Agency for Program Partners
SEARTS FUNDING SOURCESS
ocie
ty fo
r the
En
co
ura
gem
en
t of th
e A
rts:
20
15
Ove
rvie
w &
Sp
on
sors
hip
Requ
est
15
SEARTSCELEBRATE WEARABLE ART III 2015
An Authentic Cape Ann Experience: September 27, 2015 Cruiseport Gloucester
So
cie
ty fo
r the
En
co
ura
gem
en
t of th
e A
rts: 2
01
5
Ove
rvie
w &
Sp
on
sors
hip
Requ
est
16
SEARTS CELEBRATE WEARABLE ART III – WHAT IS IT?
On a Sunday afternoon in autumn, Gloucester’s customarily genteel Bass Rocks Golf Club was invaded by a creative force so strong as to stretch the bounds of the imagination of even the most imaginative.
Gail McCarthy, Cape Ann Magazine2011 inaugural event….
So
cie
ty fo
r the
En
co
ura
gem
en
t of th
e A
rts:
20
15
Ove
rvie
w &
Sp
on
sors
hip
Requ
est
17
Features working artists – celebrates their work
Provides income-generating opportunities for artists
Venue for high school and college artists
Presents a broad range of artistic expression
Contributes to the local creative economy.
Demonstrates collaboration between artists and with other community groups
Attracts new “art-loving” audiences to Cape Ann
Brings world class artists here to join our own!!!
Unique to Boston’s north shore – links us to the “Fashion Arts” in Boston
Major media partners– Art New England Magazine, NECN, Magazine, plus coverage from many others.
Event has major growth potential Popular program: wearable art festivals have attracted international
audiences as demonstrated by the WOW event in New Zealand now attracts 50K visitors over 12 days.
SEARTS: WHY CELEBRATE WEARABLE ART?S
ocie
ty fo
r the
En
co
ura
gem
en
t of th
e A
rts:
20
15
Ove
rvie
w &
Sp
on
sors
hip
Requ
est
18
SEARTS: COMMUNITY INVOLVEMENT
50 Volunteers make this event a reality
3000+ Volunteer hours committed over 18 mos of planning & a day of execution.
40-60 Designer/Artists Participate in Runway Show
18-20 Designer/Artists sell their original work at show
Partners include a dozen local Beauty and Fashion businesses, photography, video, lighting & sound, floral design + other creatives
2013 Judges from Peabody Essex Museum, Rocky Neck Cultural District, Montserrat College of Art
2013 Students from Mass Art, Endicott College, Montserrat College of Art, Framingham State, RISD, & local high schools show their designs. More in 2015!
So
cie
ty fo
r the
En
co
ura
gem
en
t of th
e A
rts:
20
15
Ove
rvie
w &
Sp
on
sors
hip
Requ
est
19
SEARTS: WEARABLE ART IMPACT 2011 & 2013
Connected to Boston Fashion Trail for fashion week
Sellout crowd, 240 attendees, 50% increase from 2011 to 2013.
$18.5 K worth of sales to 18 local & regional artists; 85% from 2011 to 2013.
2013 Runway show of 80 original designs created by 45 designers/artists; larger % local artists compared to first year.
2013 Models – 80% were local artists, students, celebrities & friends & family of artists. All were volunteer.
Coverage on Art New England, North Shore Magazine, NECN, Cape Ann Magazine, etc.
2013 Wearable Arts Awards presented to three designers/artists to recognize their talent
So
cie
ty fo
r the
En
co
ura
gem
en
t of th
e A
rts:
20
15
Ove
rvie
w &
Sp
on
sors
hip
Requ
est
20
……all best
in class
contributors!
SEARTS: CELEBRATE WEARABLE
ART 2015 – WHAT’S NEW? In kind supporters: Best in class talent in all categories.
Christina K. Pierce – Boston – premier, boutique fashion agency
WSM Talent for professional models
Deborah Coull Salon
Cape Ann Savings Bank
Art New England
Martha Sutyak – Chief Stylist
Steve Aveson – NECN
Increased seating capacity
Best Vest Contest, designed by local artists (Sinikka!)
Invited guest artist vendors from out of area
Follow on event at Cape Ann Museum October 1!
Runway judges TBA – VIP’s of Fashion & Wearable Art
So
cie
ty fo
r the
En
co
ura
gem
en
t of th
e A
rts:
20
15
Ove
rvie
w &
Sp
on
sors
hip
Requ
est
21
SEARTS: WEARABLE ART IMPACT 2015
Links to Boston Fashion Trail for fashion week
Sellout crowd, 300 + attendees
$25K worth of sales to 18 local artists
$50K New funds to seARTS from all sources combined
Runway show of 80 high-quality original designs created by 35-40 designers/artists including up & coming designers launching their careers
Increased local “creative” business participation.
20-25 local & professional models. Local models from the community including students.
Coverage on NECN, Art New England, North Shore Magazine, Boston Globe, Cape Ann Magazine, etc.
Wearable Arts Awards, with increased $$$ presented to 3-5 designers/artists to recognize their talent.
So
cie
ty fo
r the
En
co
ura
gem
en
t of th
e A
rts:
20
15
Ove
rvie
w &
Sp
on
sors
hip
Requ
est
22
SEARTS: 2013 CWA II: FEEDBACK
There is no doubt that the ‘Wearable Arts’ Show is an exciting event in which to participate. For stylists and those in makeup artistry, we have witnessed in history a succession of ‘Wearable Art’ through centuries of hair and makeup.
Experiencing the creativity and expression of these modern artists through textile, floral design and reclaimed materials is exciting. Our place in history is woven into this rich and storytelling legacy.
‘Wearable Art’ is a foreign affair using a language all its own with dialects of fabric, flowers, and everyday items that translates to an experience which speaks to our esthetic and, hopefully, puts a smile on our face.
Deborah Coull, Salon owner
So
cie
ty fo
r the
En
co
ura
gem
en
t of th
e A
rts:
20
15
Ove
rvie
w &
Sp
on
sors
hip
Requ
est
23
SEARTS: CELEBRATE WEARABLE ART
FAQ’S
How do I get a ticket? Can I
get a table?
Can I place an ad in the
program?
Can I be a sponsor?
How do I get involved
going forward?
So
cie
ty fo
r the
En
co
ura
gem
en
t of th
e A
rts:
20
15
Ove
rvie
w &
Sp
on
sors
hip
Requ
est
24
BREAKING NEWS!
MCC Grant Award to Support the Advancement
of Gloucester’s Arts & Cultural Sector
$45,500 to establish City Arts & Cultural Office
Partners = Rocky Neck Art Colony, seARTS, and
ArtsGloucester + City of Gloucester CFTA
City of Gloucester Public Art Policy Forum:
Public Meeting to be held September 30th 7PM at
City Hall with Elizabeth Keithline of Wheel Arts
Administration who will chair the meeting.
25
So
cie
ty fo
r the
En
co
ura
gem
en
t of th
e A
rts:
20
15
Ove
rvie
w &
Sp
on
sors
hip
Requ
est
SEARTS IS CREATIVE ENERGY
So
cie
ty fo
r the
En
co
ura
gem
en
t of th
e A
rts: 2
01
5
Ove
rvie
w &
Sp
on
sors
hip
Requ
est
26
THANK YOU FOR YOUR TIME! PLEASE JOIN US ON
SEPTEMBER 27TH RIGHT HERE AT CRUISEPORT
Jacqueline Ganim-DeFalco [email protected] 978-283-
8333
Carolyn Fuchs: 978-559-7025 [email protected]
Jo-Anne Crawford, seARTS Executive Admin: 978-281-1222
27
So
cie
ty fo
r the
En
co
ura
gem
en
t of th
e A
rts:
20
15
Ove
rvie
w &
Sp
on
sors
hip
Requ
est
@jmganim
@CapeAnnArt
Representative Sample of Business Sponsors
Acme Merchandising & Apparel
Axis Promotions
Bass Rocks Golf Club
Cape Ann Savings Bank
Carolle Steele Insurance
Gloucester Engineering
Island Art & Hobby
Montserrat College of Art
Ocean Crest Seafoods
InterShell Seafoods
Rockport National Bank
Community Sponsors
Bill & Mahri Bode
M. Kristine Fisher
Kathy Hamilos
Tom & Maryann Kiely
Mark Steele
Seyrel & Chris Williams
Media Sponsors:
Art New England
North Shore Magazine
Gloucester Daily Times
On-Site Sponsors-In Kind:
Steve Aveson, Emcee,
New England Cable News
Deborah Coull Salon
Clark Linehan, Photographer
Stockman (graphic) Design
2013 Presenting Sponsor:
Linzee & Beth Coolidge Fund, Boston Foundation
So
cie
ty fo
r the
En
co
ura
gem
en
t of th
e A
rts:
20
15
Ove
rvie
w &
Sp
on
sors
hip
Requ
est
28
Thank
you!