searchleeds, james murray 'anticipating the future: voice and visual search

ANTICIPATING THE FUTURE: VOICE & VISUAL SEARCHSEARCHLEEDS, 7 JULY 2016

James Murray @james3murray

UK Search Advertising Lead

@BingAds @james3murray

15 billion+ Searches every month, answered around the world

@BingAds @james3murraySource: comScore January 2016

+7% +5% +19% +14% +5% +21%

The Bing Network

Audience in Europe

11.3% 8.3%7.6% 9.5% 8.5%8.6%18.1%

19M 10M21M 8M 23M8M30M

510M 213M321M 146M 417M180M829M

France ItalyGermany Netherlands WesternEurope*

SpainUnited Kingdom

comScore Explicit Core Search (custom), December 2015; Bing Ads includes Microsoft and Yahoo sites worldwide and Yahoo Core Search Sites*comScore Explicit Core Search (custom), December 2015; Western Europe includes Microsoft and Yahoo Core Search Sites in Italy, Spain, Netherlands, Denmark, Norway, Sweden, Finland

Market Share

Unique Searchers

Monthly Searches

+65%vs. Googles

ROI

- 45% vs. Googles

Cost per Click

Value

Cost

+26%vs. Googles

Conversion Rate

-16% vs. Googles

Cost per Click

+361%vs. Googles

ROI

- 56% vs. Googles

Cost per Click

+78%vs. Googles

ROI

- 48% vs. Googles

Cost per Click


@BingAds @james3murrayImage sourced via creative commons: http://bit.ly/1UpJrXo

Source: Thrive Analytics, Is the Personal Assistant the Successor to Search? October 2014


Data Source: Microsoft Internal data, April 2015

1 Words 2 Words 3 Words 4 Words 5 Words 6 Words 7 Words 8 Words 9 Words 10+ Words

Speech Text Average Bing Ads searches more concentrated around 1-3 words

Win 10 voice searches longer through the tail


Of mobile queries contain a local intent compared to just

30% of desktop searches.

Data Source: Bing Internal data Jan-Feb 2015


Data Source: xAd/Telmetrics Mobile Path to Purchase, 2014


James [email protected]@james3murray @BingAds

searchleeds, james murray 'anticipating the future: voice and visual search

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