searchleeds, ed blakeway 'programmatic - the future of advertising
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- 2. Programmatic Thefutureofadvertising
- 3. CONTENTS WHEREITALLBEGAN THEJOURNEYSOFAR OURVISIONIS AREALITY THEFUTURE
- 4. HOWDOESAMNETFITIN? GLOBALNETWORKBRANDS SPECIALIST/MULTI-MARKETBRANDS Wearetheprogrammatic expertsofaglobaldigital performancegroup Powerincollaboration. Powerinlocalknowledge
- 5. WHATISPROGRAMMATIC? Whatisit? Itisanautomated methodofbuying digital advertising. Howisitbought? Thereisnofixed approach, most commonlyper1000 impressions.(CPM) Whois talkingaboutit? Everyone. Boughtinreal-time basedonthe individualuser Programmatic Usingavarietyof targeting techniquesto determinewho theyare
- 6. WHEREITALLBEGAN Amutually beneficial systemtosell remnant inventory HighEntryLevel Costs Supply Exceeded Demand
- 7. PPC Auction Model WHEREITALLBEGAN Usershownan adbasedona real-timebid andquality score Bidsarefired basedon targeting Userentersa searchquery Uservisitsa searchEngine
- 8. Programmatic Model WHEREITALLBEGAN Usershownan adbasedona real-timebid Bidsarefired basedon targeting Userdetailsare passedtotraders inreal-time Uservisits awebsite
- 9. WEARENOTALLEQUAL 3cpm 0.55cpm 0.85cpm 0.95cpm Standard Display Buy Programmatic DisplayBuy
- 10. Techtiedit alltogether THEJOURNEY 0 20 40 60 80 100 120 140 160 2015 2017 2018 2020Billion$ FORECASTEDPROGRAMMATIC SPEND Itsonly goingto grow further Audiences arecreated andsold basedon content popularity Contentand search behaviour driveswhat iscreated
- 11. OURVISIONISREALITY Multi-ChannelPlanning Contentdrivencreative CRMIntegration EnhancedTargeting Strategy
- 12. THEFUTURE OUTDOOR AllmediawillbetradedprogrammaticallyincludingContent,journalism JOURNALISM TV RADIO
- 13. THEFUTURE Peoplewill bethe differentiating factorsinterms ofsuccess Strategyand implementation willbewhere efficiencies aremade Verylittleto setcompetitors apart
- 14. THANKYOU. Anyquestionswelcomed