search turns social: resistance is futile
TRANSCRIPT
This presentation is licensed under a Creative Commons Attribution 3.0 License
Search turns social: resistance is futile
Internet Librarian International 2012, 31st October 2012 #ili2012
Karen Blakeman, RBA Information Services
“Your culture will adapt to service us. Resistance is futile." [email protected]
Twitter: @karenblakeman
http://www.linkedin.com/in/karenblakeman
Slides available on authorSTREAM and Slideshare
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“...combine information you’ve provided from one service with information from other services. In short, we’ll treat you as a single user across all our products, which will mean a simpler, more intuitive Google experience."
"we're more excited than ever to build a seamless social experience, all
across Google"
Toward a simpler, more beautiful Google http://googleblog.blogspot.co.uk/2012/04/toward-simpler-more-beautiful-google.html
YouTube
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Plus a long list of videos mentioned by people in my Google+ circles
Targeted advertising?!
Based on web search activity
Based on location
Effect of YouTube activity on web search?
YouTube activity now affects web search
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Videos occupy top 12 slots
Results from Chrome Incognito
Oi, Google! NO!! http://www.rba.co.uk/wordpress/2012/10/18/oi-google-no/
Google.com Gmail/Drive field trial
Google = Google+ ?
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All roads lead to Google+ ?
Can you share the information you find?
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P R I V A T E
C O N F I D E N T I
A LR E S T R I C T E D A C C E S S
Bing Relaunches, Features New Social Sidebar http://searchengineland.com/the-new-bing-microsoft-tries-again-with-search-meets-social-120728
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Bing
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Investors Are Salivating Over Zuckerberg’s Plans For Search. Here’s Why | TechCrunch http://techcrunch.com/2012/09/16/faceboogle/
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General browsing
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Advertising based on Facebook friend's interests & work
Details of Facebook friend's activity via Economist plugin
Article "recommended" by a friend on Facebook.
Social and personalisation can be good
Keep up with conferences
What are people saying
Focus on your interests
Different perspective on a subject
Pulls up information that may be buried way down your results list
Need to search within the network itself, which means you must have an account
Use specialist search tools – follow Phil Bradley on Slidesharehttp://www.slideshare.net/philbradley
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Need to break out of the social/filter bubble?
Sign out of accounts, manage or switch off your search history, clear cookies
Use Chrome Incognito (but still knows your location)
Try a search engine that does not track, for example DuckDuckGo.com
Learn how to use the Google search options and features
Personalisation and the use of social connections in search is not a bad thing – learn how and when to use it to advantage
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Resistance is futile, it’s here already. Embrace it - search is about people and sharing
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TVSMC Reading (Alto Lounge) http://www.flickr.com/photos/jamin2/4329193427/ Taken by Benjamin Ellis http://benjaminellis.org/