Resistance  is  fu,le!  The  Digital  Workplace  is  coming  

Mark  Morrell  Intranet  Pioneer  

Agenda  

•  What  is  a  digital  workplace?  •  Why  resist  it?  •  How  do  you  move  to  a  digital  workplace?  •  What  are  the  benefits?  

My  digital  workplace  background  

•  As  the  BT  intranet  manager,  I  transformed  BT’s  intranet  into  a  digital  workplace  

•  Everything  is  online  –  content,  apps,  collaboraFon  tools  

•  Many  people  are  mobile  or  homeworkers  •  Fewer  BT  buildings  •  Higher  employee  engagement  

My  digital  workplace  background  

•  Since  leaving  BT  I  helped  other  organisaFons  to:  – develop  digital  workplace  strategies  – create  governance  frameworks  

•  Roles,  responsibiliFes,  standards,  support,  training  – build  stakeholder  boards  – encourage  publishing  communiFes  

My  claim  to  fame  

I  am  KrisFan  Norling’s  TwiMer  Godfather!  J  

What  is  a  digital  workplace?  

 

“Work  is  something  you  do  not  a  place  you  go  to”  

In  a  digital  workplace  you  can…  

•  Work  from  any  locaFon  or  while  mobile  •  Have  the  same  or  similar  online  experience  •  Collaborate,  search,  read,  and  use  apps  online  •  Choose  what  mobile  devices  to  use  •  Feel  comfortable  whenever  you  are  using  it  •  Be  confident  you  can  use  it  when  you  need  to  •  Have  a  beMer  work/life  balance  

Yahoo!’s  view  of  the  Digital  Workplace  

“To  become  the  absolute  best  place  to  work,  communicaFon  and  collaboraFon  will  be  important,  so  we  need  to  be  working  side-­‐by-­‐side.  That  is  why  it  is  criFcal  that  we  are  all  present  in  our  offices.  Some  of  the  best  decisions  and  insights  come  from  hallway  and  cafeteria  discussions,  meeFng  new  people,  and  impromptu  team  meeFngs.  Speed  and  quality  are  o\en  sacrificed  when  we  work  from  home.  We  need  to  be  one  Yahoo!,  and  that  starts  with  physically  being  together.”  

Google’s  view  of  the  Digital  Workplace  

“The  surprising  quesFon  we  get  is:  ‘How  many  people  telecommute  at  Google?’  and  our  answer  is:  ‘As  few  as  possible’.    It’s  somewhat  counterintuiFve.  People  think,  ‘Well,  because  you’re  at  Google  you  can  work  from  anywhere.’  Yes,  you  can  work  from  anywhere,  but  many  just  commute  to  offices  .  .  .  Working  from  the  office  is  really  important.”  

In  a  digital  workplace  you  can…  

•  Work  from  any  locaFon  or  while  mobile  •  Have  the  same  or  similar  online  experience  •  Collaborate,  search,  read,  and  use  apps  online  •  Choose  what  mobile  devices  to  use  •  Feel  comfortable  whenever  you  are  using  it  •  Be  confident  you  can  use  it  when  you  need  to  •  Have  a  beMer  work/life  balance  

Strategy  

•  Align  with  other  strategies  

•  The  DW  is  wider  than  an  intranet  

•  Plan  for  short,  medium,  and  long  term  

•  Who  is  biggest  influence  

•  Who  is  most  affected  •  Who  will  implement  it?  

Engage  with  senior  managers  

•  Senior  managers  need  to:  •  Endorse  and  buy-­‐in  to  your  strategy  •  Commit  Fme  and  effort  •  Be  at  the  decision  making  level  •  Represent  key  funcFons  of  your  organisaFon  that:  

•  are  most  affected  •  have  the  biggest  influence    •  biggest  factor  in  whether  it  succeeds  or  fail  

Connect  with  everyone  

•  Adopt  and  benefit  from  new  ways  of  working  

•  DW  is  seen  as  good  and  people  want  it  

•  Culture  is  strong  on  ‘doing  things  online’  

•  Easy  to  use  •  Everyone  encouraged  to  use  digital  workplace  

•  Comfortable  working  remotely  

Governance  •  Maximise  benefits  and  

minimise  risks  •  Steering  group  to  lead  •  Clear  roles  &  

responsibiliFes  •  Integrated  into  how  work  

is  normally  done  •  Standards  are  consistent  

and  appropriate  •  Confidence  with  integrity  

of  the  digital  workplace  

HR  policies  

•  Recognise  and  reward  new  ways  of  working  

•  Encourage  knowledge  sharing  using  online  tools  

•  Performance  rewards  based  on  outputs  

•  Train  managers  on  how  to  manage  people  remotely  

•  Flexible  working  hours  for  a  good  work/life  balance  

IT  infrastructure  

•  People  confident  DW  is  available  24/7,  365  days  

•  Provide  mobile  devices  for  remote  and  home  working  

•  It  must  be  fast…always!  •  Bring  your  own  device  

Physical  workspace  

•  Transform  the  physical  workplace  

•  Dedicated  v  flexible  workspace  

•  Reduce  office  space  •  Increase  occupancy  rates  

Digital  workplace  business  case  

Research  report  from  the    Digital  Workplace  Group:    The  financial  value  of  invesFng  in  the  digital  workplace    hMp://www.dwforum.com/whats-­‐new/download-­‐research/report-­‐excerpt-­‐digital-­‐workplace-­‐business-­‐case/      

Property  

1.  BT’s  Agile  Worker  programme  saves  £6,000  a  year  for  every  homeworker.  In  2009,  BT  saved  £60m  property  costs  with  10,168  homeworkers  

2.  YELL  transformed  its  sales  team  from  office  based  to  mobile  reducing  its  property  costs  by  £1.5m  ($2.5m)  a  year  and  improved  efficiency  

3.  HP’s  Global  Workplace  IniFaFve  increased  its  office  space  usage  from  40%  to  80%  in  3  years  

ProducFvity  

1.  BT  now  has  15,000  homeworkers  out  of  92,000  people  who  are  20%  more  producFve  

2.  Microso\  improved  producFvity  by  28  minutes  per  person  per  day  ($86m)  through  use  of  unified  communicaFons  technology  

3.  UPS  homeworkers  increased  producFvity  by  17%  and  job  saFsfacFon  by  86%  

Absenteeism  

1.  63%  of  BT  homeworkers  take  fewer  sick  days  than  office-­‐based  people  and  74%  have  a  “good”  or  “very  good”  work-­‐life  balance  

2.  4%  of  US  people  have  called  in  sick  to  work  because  they  couldn’t  face  their  journey  to  work  

3.  US  Dept.  of  Labour  esFmated  3%  to  5%  of  the  workforce  was  absent  on  any  day  in  2010  

People  turnover  

1.  Accenture  research  showed  women  will  stay  in  a  job  longer  if  offered  flexible  working  

2.  Canada’s  top  employers  found  that  people  are  more  loyal  if  they  can  opt  to  work  from  home  

3.  Cisco  survey  of  people  found  91%  say  homeworking  is  important  to  their  overall  saFsfacFon.  

Business  conFnuity  

1.  1,200  US  Defence  InformaFon  Systems  Agency  people  worked  at  home  in  Feb  2010  storms  

2.  Lost  producFvity  from  US  federal  office  closed  by  snow  in  2010  reduced  from  $100m  a  day  to  $71m  with  more  homeworkers  

3.  57%  of  people  surveyed  planned  to  work  remotely  during  the  London  2012  Olympics  

Environmental  1.  Zurich  Financial  Services  reduced  business  

mileage  by  over  1m  miles  saving  fuel  costs  of  £122,000  and  an  extra  17,000  working  hours  using  audio  and  videoconferencing  

2.  Eversheds  reduced  travel  costs  by  24%,  saving  £1.3m,  with  flexible  working  and  technology  

3.  If  US  employees  with  compaFble  jobs  and  a  desire  to  work  from  home  did  so  half  the  Fme,  the  naFon  could  cut  its  oil  imports  by  47%.  The  greenhouse  gas  impact  would  be  like  taking  the  enFre  New  York  State  workforce  off  the  road.  

A  digital  workplace  benefits  you  too  

•  You  can  work  wherever  you  need  to  •  You  can  work  whenever  you  need  to  •  You  can  work  however  you  need  to  •  You  can  have  a  consistently  good  experience  •  You  can  choose  what  mobile  devices  you  use  •  You  feel  comfortable  whenever  you  are  using  it  •  You  are  confident  it  will  always  be  there  for  you  •  You  have  a  great  work/life  balance!  

“Office  one  day,  out  to  sea  the  next”  Anna  Granholm-­‐Brun  Maersk  Group  

Thank  you  

Blog:  intranet-­‐pioneer.com  TwiMer:  @markmorrell  

Email:  mark@intranet-­‐pioneer.com