MADE BY:REEMA PUNIANISHIWANI SALARIATAMANNA

CONSUMER ELECTRONICS

Includes electronic equipments intended for everyday use

Most often used in entertainment, communications and office productivity

TOP LEADING COMPANIES NOKIA

SAMSUNG

LG

SONY

BLACKBERRY

PANASONIC

Nokia Corporation is a Finland based multinational company

Headquarter -- Keilaniemi, Espoo, city neighboring Finland's capital Helsinki.

CEO -- Olli-Pekka Kallasvuo

Chairman -- Jorma Ollila

Founder -- Fredrik Idestam in 1865.

Nokia started as a pulp, rubber and cable manufacturer

LOGOSLOGOS

NOKIA Company logo, 1966.

The NOKIA "arrows" logo before its Connecting People logo.

"Connecting People" slogan, invented by Ove Strandberg.

PRESENT LOGOPRESENT LOGO

NOKIA PRODUCTS

Military communications and

equipment

ADSL modems

Digital television

Personal computers

Mini laptops

Internet Tablet

GPS products

NOKIA ACCESSORIES

Carrying and styling

Car solutions

Headsets

Memory cards and cables

Music related products

Navigation

Home and office

Power

Nokia uses a pricing strategy that best suits the product.

Market Penetration- Nokia 1100.

Market Skimming- N-95.

Time

Sale

s or

Pr

ofits

Growth

Maturity

Decline

Introduction

Sales curve

The Concept Phones

Nokia E- series

Nokia Symbian & N- Series

Nokia 30 & 40 Series

Product life cycle of NOKIA

AIDA in Nokia – : A – Attention

I – Interest

D – Desire

A – Action

Discounts are provided to online Nokia purchasers through Nokia discount coupons or coupon codes

Commission is also provided to retailers on the sale of every Nokia cell phones and accessories.

PRODUCT PROMOTIONAdvertising: Through TV, Sign boards, Bill

boards, Radio, Newspaper, Broachers, Posters, Dummies and display stands

ACQUISITIONS

Since December 1997, Nokia has acquired 37 companies or businesses

On August 5, 2009, Nokia acquire Cellity, a mobile software company

In September, 2008, Nokia acquired OZ Communications of Canada

NET SALES 2009Nokia Mobile Phones net sales by region

Europe & Africa46%

Americas 35%

Asia Pacific18%

DESIGN THAT PERFORMS

SAMSUNG A multinational corporation

Headquarter:Samsung Town, Seoul, South Korea

CEO: J S Shin

Founder: Lee Byung Chull , a Korean industrialist (1938)

CORE VALUES:

“In everything we do, we strive to help

people live better lives”

VISION AND MISSION:

SAMSUNG is dedicated to developing

innovative technologies and efficient

processes that create new markets, enrich

people's lives, and continue to make

Samsung a digital leader.

CORE MARKETS

DISTRIBUTION NETWORK OF SAMSUNG

25

Factory

Regional distributing

center

Branch warehouse

Direct dealer

Modern retail/Exclusive stores &Samsung digital plazas

Distributor

Sub - Dealer

Consumer/Customer

Original equipment manufacturer/vendor or supplier

Original equipment manufacturer/vendor or supplier

PRODUCT LIFE CYCLE OF SAMSUNG MOBILES

Introduction Growth Maturity Decline

OmniaTouch wiz Ultra Beat 450

STRATEGY

Digital Vision: “A company that leads the digital convergence revolution”

Brand power, logistics, IP:-High-margin products-Create value chain that integrates competencies of all areas-Customer and market oriented

Global network by function Performance evaluation and compensation

plan

PRICING

Average price of a TV set has dropped 30% in five years

TVs priced at $3,000 and above

Biggest maker of digital mobile phones using CDMA technology

PROMOTION

By targeting:

LOCAL MARKET

TEIR 1 CITIES TEIR 2 CITIES

NICHE MARKET

Appoints olympic gold medalist ABHINAV BINDRA as Brand Ambassador for its consumer electronics business

Appoints AAMIR KHAN as its brand ambassador for mobile phones

New, spunky, tagline – 'Next is What ?'

It is being used in all of 'Samsung Mobiles' communication material.

NOKIA V/S SAMSUNG

S.No. NOKIA SAMSUNG

1. Fashion statement for a customer

Catches the pulse of the customer

2. Focuses on branding and technology

Focuses on branding, product design and human resources

3. It should focus on niche markets

It should focus on mass market instead of niche markets

4. Building a worldwide supplier network

Tie up with service providers

5. Life style marketing and segmentation

Offer product variations

6. New competitors with different skills and potent brands is a challenge

Not keeping track of the new trends in the market