search engine optimisation...optimise - analyse – ... top tips type of post competition images of...
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Search Engine Optimisation
Search Engine Optimisation
Marketing Your Business Most EffectivelyDigital Marketing
#weddingsonline
SEO
94% market share
SEO
70% of users
click on the
organic listings
SEO
� Be found
� Increase traffic
� Relevant traffic
SEO
Two main aspects of SEO implementation
� On-site optimisation
� Off-site optimisation
SEO
On-site optimisation� Code and Design � Title tags� URLs� Meta description� Alt-tags � Keywords � Headings � Site content� Site speed
SEO
Title Tag
Meta descriptionURL
SEO
SEO Audit:
SEO
Optimised website � Relevant title tag and meta description
� URLS - not complicated and descriptive
� Alt-Tags and name for images
SEO
Keyword selection• Google Adwords Keyword Planner Tool
SEO
Keyword selection
�Wedding Decorationsvs Wedding Décor
SEO
Keyword selection
�Wedding Invitations vs Wedding Stationery
SEO
Keyword selection
Keyword Number of searches / month
wedding dresses 14800
engagement rings 9900
wedding invitations 6600
wedding cakes 3600
wedding shoes 2400
wedding venues 1900
thank you cards 1900
wedding bands 1600
hen party 1600
wedding hairstyles 1500
SEO
� Fresh content - Blog / User Generated content
� Yoast Plugin for Wordpress
� Authorship
SEO
� Duplicate content issue
�
�Google Breakfast Seminars
SEO
Off-site SEO� Inbound Links
� Articles� Blog posts� Videos and info graphics� Directories
SEO
DirectoryListing
Direct traceable link to your website
SEO
Real Weddings
2000 views
Direct traceable link to your website
SEO
Ask theExperts
1500 views
Direct traceable link to your website
SEO
� Build good links
� Social Media presence
SEO
Analysis� Pick 10 most important keywords � Weekly analysis of ranking� Competitors analysis
SEO
So what can you do?� Amazing content � Influencers in your
space� Relevant online
communities� Organic links
SEO
Future of SEO� SEO changes fast � Content Marketing� Reviews, Social Links, Google+� Author Rank� Mobile
ranking
SEO
� Iterative process� Optimise - analyse –
optimise again
� Competitive� Keep an eye on
competitors
� Organic� Think like a bride
SEO
Thank you for your attention!
Sophie Pigott
#weddingsonline
Social Media
Marketing Your Business Most EffectivelyDigital Marketing
#weddingsonline
Social Media
What does Social Media Marketing mean?
“The process of gaining traffic, attention and interaction with customers through social
media.”
Social Media
Goals
� Business Goals� Customer Service Goals� Communication Goals� Marketing Goals
Social Media
Platforms
Social Media
�1.5 billion active users
�50% of weddingonline users use Facebook to plan their wedding
Social Media
Goals�Connect with
brides �Build loyalty�Increase traffic to
website
Social Media
Tone �Conversational�Informal�Friendly
Social Media
Top Tips�Update type
Social Media
Top Tips�Length of post
Social Media
Top Tips�Page type
Social Media
Top Tips�Time of the Day
Social Media
Top Tips�Type of post
�Competition�Images of wedding / your work�Inspirational images�Blog posts
Social Media
Social Media
Social Media
Challenges�Organic reach�Lack of control
Social Media
�1 billion registered users� But only 3% of weddingsonline users
use Twitter to plan their wedding
Social Media
Goals�Connect with
wedding professionals
�Networking�Company PR
Social Media
Tone�Informal�Relaxed�Conversational
Social Media
Top Tips�Hashtags (#)
and mentions (@)�Photos
Social Media
�800 million unique users each month�6 billion hours of video watched each
month on YouTube
Social Media
Goals�Showcase your
work�Increase traffic to
website
Social Media
Top Tips� Ideal for
videographers/bands/DJs
�Build a channel�Add a transcript�Link to website
Social Media
�70 million users�53% of weddingsonline users used it to
plan their wedding
Social Media
Goals�Showcase your work�Build loyalty�Increase traffic to website
Social Media
Top Tips�Pin it button�High res images and inspirational images
Social Media
�200 million users�6% of our users use it
to plan their wedding�46% of millenials
Social Media
Goals�Showcase your
work�Build loyalty
Social Media
Top Tips�Hashtags (#)
and mentions (@)
�Get into the habit
Social Media
B2B platform / Networking /Linkedin Groups (weddingsonlineIrish Network Group)
Growing platform / SEO benefits
Social Media
Forums
�154,107 users�1,500 brides and grooms sign up every
month
Social Media
Forums
Goals�Connect with brides�Become an expert�Generate enquiries &
bookings
Social Media
Forums
Tone �Conversational�Informal�Friendly
Social Media
Forums
Top Tips�Be helpful�No hard sell�Don’t interrupt�Submit updates
Social Media
• Blog Comments
�Keep an eyeon features
�Be helpful
Social Media
• “love button”
�Launched soon
Social Media
Thank you for your attention!
Sophie Pigott
#weddingsonline