Hubspot Inbound Marketing video written & produced by Ben Hill link to finished video: http://www.youtube.com/watch?v=h8_4dYtPUEQ ----- The Internet has transformed the way people shop. In the past, businesses had to reach potential customers with outbound marketing efforts- cold calling, print ads, direct mail, and so on. Companies sent out their message far and wide, hoping to generate some leads. The truth is that outbound methods have become ineffective and - costly. People are better than ever at tuning out interruption-based messages- and instead use the Internet to research products and services themselves. To stay viable in this day and age, businesses need to adapt. -------------------------------------- HubSpot is a new system that turns the Internet into a powerful inbound marketing channel. With HubSpot, instead of struggling to find customers, you’ll make it so your customers can quickly find you. We start with your website; most businesses have one, but too often it’s like an “online brochure” with generic content. HubSpot turns your website into a marketing machine. By using keywords, links, the blogosphere, and social media sites, your site will be more relevant to search engines- and more visible to your target market. By increasing your online presence, you’ll have more qualified prospects coming into your website. And with HubSpot’s easy-to-use software, you can engage those site visitors more effectively.

An obstacle for many small businesses has been the technical skills needed to manage a website; so HubSpot is designed for marketing people, not technical users. You’ll easily add content, forms, and landing pages, keeping your site current and relevant- your site can become a “hub” for your industry. Our Search Marketing Tools help you to identify the right keyword targets for your business website, and areas where to improve; And with our Lead Intelligence Tools you’ll know your site visitors- how they found you, what pages they viewed, and other details; invaluable information for qualifying leads. Finally, with our concise, integrated reports, you’ll track your efforts so you can clearly see what is works and what doesn’t. HubSpot is a new way of marketing- a way to engage your marketplace, get more qualified leads; and chart your progress for constant improvement. People are looking for your products and services - so help them find you! Sign up now for a live product demo and see how HubSpot Inbound Marketing System can transform your business.