inbound marketing 101 - mike volpe hubspot
TRANSCRIPT
Slides: SlideShare.net/HubSpot
Twitter: @mvolpeTwitter: @mvolpe
Inbound Marketing 101
Mike VolpeVP MarketingVP MarketingHubSpot
Who’s HubSpot?
• Inbound marketing software for SMBs• (SEO blogging social media analytics)• (SEO, blogging, social media, analytics)
• 700+ Customers
Top 100Marketing Blog
8,000 Members
25,000 Reports 15,000 Reports(i k )450 000 Reports, p(in 2 weeks)450,000 Reports
Who’s Mike Volpe?
B2B marketing in tech ind str for 10 ears• B2B marketing in tech industry for 10 years
• Blogger & active in social media
Rethinking MarketingOutbound Marketing• Telemarketing
Inbound Marketing• SEO / SEM
• Trade shows• Direct mail• Email blasts
• Blogging• Social Media• RSS• Email blasts
• Print ads• TV/radio ads
• RSS• Free tools/trials• Viral marketingg
Interruption Permission
Tip #1 – Publish, Don’t Advertise
“Think like a p blisher”“Think like a publisher”-- David Meerman Scott
You Might Not Know
Blog before o ha e a prod ct• Blog before you have a product• Blog before you have a website• Blog before you have anything
• All you need: a rough market and some ideas
• A blog can launch a company
Biggest Blogging Mistake
Don’t use a “free” URL from a blog service
• HubSpot.blogspot.com – NO!HubSpot typepad com NO!• HubSpot.typepad.com – NO!
• HubSpot.wordpress.com – NO!
• Blog.HubSpot.com – Yes• HubSpot.com/Blog – Yes• SmallBusinessHub.com – Yes
75% of SEO = Off Page
• Recommendations from friends1 “I know Mike Volpe”1. “I know Mike Volpe”2. “Mike Volpe is a marketing expert”3 You trust the person saying this3. You trust the person saying this
• Links are online recommendations• Links are online recommendations1. A link: www.HubSpot.com2 Anchor text: Internet Marketing2. Anchor text: Internet Marketing3. Link is from a trusted website
Links are Essential to SEO
Off P SEO i HARD
On
• Off Page SEO is HARD• Links are hard to get
Th t’ h h iPage SEO25%
• That’s why search engines use them to measure “importance”
Off Page
• PR 2.0 = SEO (Li k )SEO
75% (Links)
Using Twitter for PRNeed to urgently speak with a business that is very actively leveraging social media strategies; for ZDNet
I spoke about our use of social media for biz on 2 panels -
408 555-1234?
http://tinyurl.com/4v4cgh AND http://tinyurl.com/6943l9
I will call you right now
Elapsed Time:50 Minutes50 Minutes
Participate in Q&A
• FacebookDiscussionsDiscussions
• Yahoo! Answers
• LinkedInLinkedIn Q&A and DiscussionsDiscussions
Traffic, Leads and CustomersVisitors from ZDNet
Visitors Leads Customers
TechCrunch 5,289 754 12
ZDNet 834 72 3
Twitter 511 28 1
Thank You!
Free Tools:htt //W b it G dhttp://Website.Grader.com
http://PressRelease.Grader.comhtt //T itt G d
Mike Volpe
http://Twitter.Grader.com
Mike VolpeVP MarketingHubSpotp
Facebook: www.facebook.com/people/Mike_Volpe/709797LinkedIn: www linkedin com/in/mikevolpeLinkedIn: www.linkedin.com/in/mikevolpeTwitter: www.twitter.com/mvolpe