how to run inbound marketing campaigns using hubspot [inbound 2014]

Download HOW TO RUN INBOUND MARKETING CAMPAIGNS USING HUBSPOT [INBOUND 2014]

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  1. 1. #INBOUND14HOW TO RUN INBOUND MARKETING CAMPAIGNS USING HUBSPOTMaggie HibmaProduct Marketing, HubSpot
  2. 2. Fun fact: Mosquitos just arent that into me.@MaggieHibmaMaggieHIBMA
  3. 3. 1Inbound Marketing Campaigns2Getting Started: The Essentials3The Campaigns App4Q&AAGENDA FOR TODAY:
  4. 4. #INBOUND14Inbound Marketing Campaigns
  5. 5. #INBOUND14BUT FIRST, A WORD ON CAMPAIGNS
  6. 6. #INBOUND14Marketing campaigns
  7. 7. #INBOUND14Inbound marketing campaigns
  8. 8. #INBOUND14ONE GOALPlayersCoachesTrainersFamilyFriendsFans
  9. 9. #INBOUND14Inbound campaigns are great, because:Built for the customerUses integratedtoolsWorks in any situation
  10. 10. #INBOUND142Getting Started: The Essentials
  11. 11. #INBOUND14SpecificMeasureableAttainableRelevantTime-bound1: Goalshttp://bit.ly/hssmartgoalsGenerate 5000 leads who are interested in social media marketing by June 30, 2013.
  12. 12. #INBOUND142: Audiencehttp://bit.ly/hsbuyerpersona
  13. 13. #INBOUND143: The Offerhttp://bit.ly/hsmarketingoffers
  14. 14. #INBOUND143Lets Create a Campaign
  15. 15. #INBOUND14
  16. 16. #INBOUND14Ebook: Empowering Employees through team-building off-sitesDownload, read it, follow up and scheduleEbook lives on a landing pageDrive traffic to LP by email, social, blogMy campaign details
  17. 17. #INBOUND14SMART goals: http://bit.ly/hssmartgoalsBuyer personas: http://bit.ly/hssmartgoalsMarketing offers: http://bit.ly/hsmarketingoffersCampaigns App Guide: http://bit.ly/hscampaignsguidecampaignsguideHow to Run and Inbound Marketing Campaign: http://bit.ly/imcampaignsResources
  18. 18. #INBOUND14QUESTIONS ?
  19. 19. #INBOUND14Thanks for coming!