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HOW TO RUN INBOUND MARKETING CAMPAIGNS USING HUBSPOT

Maggie Hibma

Product Marketing, HubSpot

Fun fact: Mosquitos just aren’t that into me.

@MaggieHibma

MaggieHIBMA

1 Inbound Marketing Campaigns

2 Getting Started: The Essentials

3 The Campaigns App

4 Q&A

AGENDA FOR TODAY:

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Inbound Marketing Campaigns

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BUT FIRST, A WORD ON “CAMPAIGNS”

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Marketing campaigns

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Inbound marketing campaigns

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ONE GOALPlayersCoachesTrainersFamilyFriendsFans

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Inbound campaigns are great, because:

Built for the customer

Uses integrated tools

Works in any situation

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2 Getting Started: The Essentials

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• Specific

• Measureable

• Attainable

• Relevant

• Time-bound

1: Goals

http://bit.ly/hssmartgoals

“Generate 5000 leads who are interested in social media marketing by June 30, 2013.”

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2: Audience

http://bit.ly/hsbuyerpersona

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3: The Offer

http://bit.ly/hsmarketingoffers

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3 Let’s Create a Campaign

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• Ebook: Empowering Employees through team-building off-sites

• Download, read it, follow up and schedule

• Ebook lives on a landing page

• Drive traffic to LP by email, social, blog

My campaign details

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• SMART goals: http://bit.ly/hssmartgoals

• Buyer personas: http://bit.ly/hssmartgoals

• Marketing offers: http://bit.ly/hsmarketingoffers

• Campaigns App Guide: http://bit.ly/hscampaignsguidecampaignsguide

• How to Run and Inbound Marketing Campaign: http://bit.ly/imcampaigns

Resources

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QUESTIONS ?

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Thanks for coming!