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Scripps Patient Experience:
Physician Integration
Chris Van Gorder FACHE
Ghazala Q. Sharieff MD, MBA
About Scripps Health
Not-for-Profit, Integrated Health Care System in San Diego, California
Operating Two of San Diego’s Six Trauma Centers
$3.1 BILLION IN REVENUE
15,000EMPLOYEES
3,000PHYSICIANS
2,000 IN INDEPENDENT PRACTICE
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Physician Leadership Cabinet- MD to MD
3Scripps Patient Experience: Physician Integration
Awards & Recognition
CEO & Senior Director, Patient Experience & Medical Management
5
6Scripps Patient Experience: Physician Integration
Why Scores are So Important
VBP
Legal consequences
Quality indicators –ex: readmissions
Loyalty – repeat business & referrals
The patient’s experience is the ONLY market differentiator
Program Overview
20%100%
80%
60%
40%
20%
0%
VBP Year and Program Contribution
FY15
(1.50%)
FY16
(1.75%)
FY17
(2.0%)
Dom
ain
Weig
hts
(%
)
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30%
30%
20%
25%
25%
20%
25%
5%
25%
25%
40%
10%
Total Performance
Score
Clinical Process
Domain Score
Patient Experience
Domain Score
Outcome
Domain Score
Efficiency
Domain Score
Safety
+
+
+
+
FY 2017 VBP For Patient Experience
Domain Measures
CMS Performance
StandardsEncinitas Green La Jolla Mercy
BenchmarkAchievement
ThresholdScore Points Score Points Score Points Score Points
Nurses always communicated well 86.6% 78.2% 75% 0 82% 4 80% 3 75% 0
Doctors always communicated well 88.8% 80.5% 77% 0 87% 8 82% 2 79% 0
Responsiveness of hospital staff 80.0% 65.1% 60% 0 68% 2 66% 1 59% 0
Pain management 78.3% 70.3% 69% 0 75% 5 74% 5 70% 0
Communication about medicines 73.4% 62.9% 61% 0 69% 6 65% 2 61% 0
Hospital cleanliness and quietness 79.4% 65.3% 61% 0 66% 1 68% 2 59% 1
Discharge Information 91.2% 85.9% 84% 0 87% 2 85% 2 84% 1
Overall rating of the hospital 84.6% 70.0% 71% 1 79% 6 78% 5 66% 0
Consistency Points 15 20 19 14
FINAL FY17 Score 16 of 100 54 of 100 41 of 100 16 of 100
Patient Experience
VBP DomainEncinitas Green La Jolla Mercy
Scripps
Hospitals
Actual VBP Impact $13,653 $183,629 $25,696 $3,972 $226,950
Potential VBP Impact(with domain score of 100%)
$360,116 $508,202 $569,699 $651,111 $2,089,128
Public Reporting
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Public Reporting of Physician
Patient Experience Scores
“If the other guy's getting better, then
you'd better be getting better faster than that
other guy's getting better or you're getting worse."
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Tom Peters
Scripps Patient Experience: Physician Integration
“The Circle of Innovation”
The Major Difference
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2% 3%
9%
28%58%
1% 2%6%
25%
66%
Torrey Pines
Very Poor
Poor
Fair
Good
Very Good
Encinitas
Scripps Patient Experience: Physician Integration
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Culture eats
strategy
for lunch,
every day.
Scripps Patient Experience: Physician Integration
13
Knock1. Knock 2. Sit 3. Ask...
What is your greatest concern?
The Three Key Behavioral Drivers
Scripps Patient Experience: Physician Integration
To Sit or Not to Sit?
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Johnson R etal. Ann Emerg Med 2007
Sitting time
overestimated15%
Standing time
underestimated7%
Providers
overestimated time6%
Likelihood to Recommend Score
Memorial Hospital and Health System, South Bend, IN
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Likelihood to
Recommend Score
Initial Patient Survey 81.5
After 90 Days Asking
“What is your greatest fear or concern
around your hospitalization?”
83.5
85.5
Moving the Dial- Percentage to Percentile
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Percentile Rank
Perc
en
t A
lways
95%
85%
75%
65%
10
73.8%
20
76.1%
25
77.2%
30
78.1%
40
79.3%
50
80.5%
60
81.8%
70
83.3%
80
84.7%
90
87.3%
99
92.8%
HCAPS Score
Malpractice Suits – How Do They Relate to Patient Satisfaction?
16Scripps Patient Experience: Physician Integration
Stelfox HT etal. Am J Med 2005
Increase in complaints (p<.0001)
200 vs 492 per 100,000 discharges!
Increase in risk management
episodes (p<.007) 29 vs 56 per
100,000 discharges.
Top to bottom third patient
satisfaction scores is
associated with:
Malpractice Suits – How Do They Relate to Patient Satisfaction?
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Stelfox HT etal. Am J Med 2005
Lower performing
physicians were at greater
risk for lawsuits (p<0.019)
110% higher than those in
the top third!
75% of complaints were
related to communication
issues
MD Contact and Patient Satisfaction Scores
Patel PB, Vinson DR. Ann Emerg Med 2013
Scripps Patient Experience: Physician Integration 19
Mean Patient Satisfaction Score
• Crossover study from May 1, 2010, to June 30, 2010, at two community EDs
• 42 physicians either e-mailed or telephoned their patients within 72 hours of the ED visit for one month
• Alternate month - no contact
MD Contact and Patient Satisfaction Scores
Patel PB, Vinson DR. Ann Emerg Med 2013
Scripps Patient Experience: Physician Integration 20
Mean Patient Satisfaction Score
• Crossover study from May 1, 2010, to June 30, 2010, at two community EDs
• 42 physicians either e-mailed or telephoned their patients within 72 hours of the ED visit for one month
• Alternate month - no contact
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PILOT STUDY RESULTS
Pilot Study #1: Urgent Care
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Two staff meetings which included all members of team
Kicked off meetings with a patient’s perspective of care
Data and survey process reviewed
Simple tips reviewed
Follow-up team meetings held on how to improve both patient
and family experience
No additional resources allocated
Managing Up
• “Laura is your nurse today and she’s the best we have.”
• “Mrs. Smith, I am going off duty, I want to introduce Sarah who will be taking over for me. I told her all about you and she will take great care of you.”
• “Our Hospitalist, Dr. Strauser will be taking care of you and she is fantastic.”
• “Our doctors and nurses really care about you.”
• “Our radiology department is outstanding.”
Scripps Patient Experience: Physician Integration 23
Facility2014 ED
Percentile Rank
Sustained
2016 ED
Percentile
Rank
Torrey Pines 25th 53rd
Mean Scores and Percentile RanksEDCAHPS scheduled for 2016
Mean Scores and Percentile Ranks
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Moving the Dial- Mean Score to Percentile Ranking
25
Percentile Rank
Mea
n S
core
85%
80%
75%
70%
10
79.6%
20
81.7%
30
83.3%
40
84.3%
50
85.4%
60
86.3%
70
87.2%
80
88.4%
90
89.6%
99
91.8%
Scripps Patient Experience: Physician Integration
Emergency Department MD Percentile Scores
90%
One-on-One Coaching: MD to MD
MD to MD Coaching
• Review of reports
• Shadowing with patients-no forms!
• Bedside discussion with patients
• Real time tip implementation
27
Physician specific reporting with comments
Scripps Patient Experience: Physician Integration
Example of Monthly MD Specific Surgeon Report
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Attending
Physician
Survey
Count
Doctor Overall
(% Always) Percentile Rank
Doctor Explains in a
Way You Understand
(% Always)
Doctor Listens Carefully
to You (% Always)
Doctor Treats with
Courtesy and Respect
(% Always)
7368 72 70.67% 4 65.22% 70.59% 76.06%
4880 61 75.96% 18 68.85% 75.41% 83.61%
3918 10 76.67% 21 80.00% 70.00% 80.00%
6142 67 77.89% 28 73.13% 74.63% 86.15%
6182 18 79.63% 41 83.33% 72.22% 83.33%
7227 67 81.09% 52 74.63% 82.09% 86.57%
2928 8 83.33% 70 75.00% 75.00% 100.00%
1427 91 86.72% 87 84.44% 63.33% 92.31%
4973 46 87.68% 90 78.36% 86.96% 97.83%
8068 28 88.10% 91 85.71% 89.29% 89.29%
8927 18 88.89% 93 83.33% 88.89% 94.44%
9214 59 89.27% 94 89.83% 86.44% 91.53%
Attending
Physician
Survey
Count
Doctor Overall
(% Always) Percentile Rank
Doctor Concern to Keep
You Informed
Doctor Concern for Your
Comfort Courtesy of the Doctor
1. 116921 80 79.51% 7 79.5% 78.9% 81.7%
2. 360578 106 86.44% 51 85.7% 85.9% 87.6%
3. 368274 10 87.30% 60 87.2% 86.5% 88.0%
4. 132464 50 87.66% 64 86.1% 87.5% 89.0%
5. 235226 18 88.38% 70 87.3% 89.0% 89.0%
6. 441279 67 89.93% 82 89.7% 89.6% 90.0%
7. 258251 8 90.16% 83 88.2% 88.8% 91.2%
8. 364646 91 91.00% 89 91.4% 89.6% 92.0%
9. 120857 46 91.62% 92 91.0% 91.8% 92.9%
10. 398420 28 92.38% 95 91.0% 92.7% 93.5%
11. 441261 18 94.81% 98 95.1% 93.8% 95.1%
12. 129338 59 96.38% 99 96.4% 95.9% 96.4%
Example of Monthly MD Specific Report: Self Improvement
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“I want to make sure that I keep you informed so I will let you
know when the results are back.”
“What is your greatest concern?”
“Out of respect for your comfort/privacy…”
“Out of courtesy for you…”
Use Key Phrases
“Thank you for your kind words. You may receive a survey in the
mail. It would mean a lot to me if you would fill it out.”
Key Phrases
30
What Not to Say A Better Way
We are doing our best; or
We are really busy right now.
I really apologize for the wait; or
Sorry for making you wait, but I am here
now and promise you my full attention.
I have done this before. I am sorry you feel that way.
Scripps Patient Experience: Physician Integration
What’s you emergency today?What brings you to the Emergency
Department today?
Key Phrases
31
What Not to Say A Better Way
My hands are tied. What do you want me
to do?Let’s work together to find a plan that fits
your needs.
Say nothing.You seem very frustrated (angry).
Can we discuss this? What can I do to
make this better?
Scripps Patient Experience: Physician Integration
Do you have any questions? What questions do you have for me?
Examples of MD “ Self Interest” Average Increase 53 Percentile!
Physician Timeframe MeanAll PG DB
Percentile Rank
7210
PRE: Dec13-Nov14 80.6 8
POST: Dec14-Nov15 89.6 77
1170
PRE: Dec13-Nov14 76.2 2
POST: Dec14-Nov15 88.8 69
5235
PRE: Dec13-Nov14 90.9 35
POST: YTD 95.7 90
9338
PRE: Dec14-May15 89.1 79
POST: YTD 95.7 99
3202
PRE: Sept14-Aug15 91.2 18
POST: YTD 97.1 94
4429
PRE: Sept14-Aug15 72.5 1
POST: YTD 95.2 82
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14 physicians in pilot
MD Scores with “Forced” Coaching
Physician Timeframe Question Mean n
All PG DB
percentile rank
CC MDPRE: Oct14-Mar15 Standard: Care Provider 84.9 27 6
POST: Apr15-Sep15 Standard: Care Provider 88.3 29 15
EG MDPRE: Nov14-Apr15 Standard: Care Provider 92.0 67 50
POST: May15-Oct15 Standard: Care Provider 90.8 78 33
MG PA-CPRE: Oct14-Mar15 Standard: Care Provider 93.9 19 81
POST: Apr15-Sep15 Standard: Care Provider 89.7 16 25
AIt MDPRE: Nov14-Apr15 Standard: Care Provider 91.2 60 40
POST: May15-Oct15 Standard: Care Provider 91.8 110 50
AS MDPRE: Oct14-Mar15 Standard: Care Provider 87.4 63 14
POST: Apr15-Sep15 Standard: Care Provider 88.7 80 18
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• Average increase only 5 percentile
• 2 decreased scores!!
Dr X Scores Pre & After Coaching: 2016
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Medical Practice Report
SC – Carmel Valley (FY 2015) infoEDGE
Medical Practice Report
Pre-Coaching
Std Care Provider 1
Std Nurse/Assistant 121
2
1 Std Care Provider 92
Std Nurse/Assistant 99
After Coaching
9
9
9
2
Facility
FY 2015 ED
Percentile
Rank
+ MD specific reports
FYTD 2016 ED
Percentile
Rank
+ MD specific reports + 2 staff
sessions
Rancho Bernardo 69th (88.5) 86th (90.7)
Mean Score Percentile Rank for Doctors Section RB
Based on the Press Ganey All PG Database ER/ED Means & Ranks for time periods evaluated
PILOT #3: Mean Scores and Percentile Ranks After Staff Training
35Scripps Patient Experience: Physician Integration
3
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FY 16 FY16
percentile
rank
FY17 YTD FY17 YTD
Percentile Rank
Global rating (1-10) 66.1 20 74 54
Cleanliness 67.7 18 78.9 74
Hospital Score for
Comms about meds
62.7 37 65 60
Understand purpose of
meds
61 49 66.8 79
Nursing Manager on Pilot Floor
“We managed to make meaningful connections with our patients and their families. I saw
a change in the interactions between staff and our patients, a change in culture. That is
what I am most excited about.”
37Slide Footer
Coaching Conversations
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Doc: “When I started
med school in 1989
there was none of this. I
just don't understand
how any of this equals
better medical care.”
MD to MD Interaction
39Scripps Patient Experience: Physician Integration
Dr S: “It is actually
related - if you don't
make the patient feel
cared for and they can't
feel your empathy, it
makes no difference how
good your diagnostic
skills are. Much of what
we do is not rocket
science.”
Dr S: “It's what
differentiates a good
doctor from an
exceptional one”
Doc: “I know. Ok, I'll try harder! Thx. Love you.” 12th percentile to 87th
Doc: “Why don't you round with us and see what we do. I think it will help understand our service. Your comments are patronizing.”
MD to MD Interaction
40Scripps Patient Experience: Physician Integration
Dr S: “Hi. had I not met
you a couple times in
person, I would think
that your email using
the word "patronizing"
was extremely rude.
However, I am hoping
that you did not mean
to come across this
way.”
Dr S: “If you have a
better idea for
improving scores,
please let me know
but I would hope that
we can have collegial
exchanges going
forward ”
Doc: “I apologize. Let's talk in person”
MD Challenges – Triple Aim
1 2 3
Improving the
patient experience
of care (including
quality and
satisfaction).
Improving the
health of
populations.
Improving the
per capita cost
of healthcare.
41Scripps Patient Experience: Physician Integration
MD Emails Regarding Coaching
“What I’m most impressed with after we
started receiving our monthly scores, is that
most everyone in the group appears to be
improving.” Dr. L
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“All I can say is that paying attention to the
tips has made me a better and a happier
doctor. I have good interactions with almost
all of my patients, even the drug-seekers,
and I feel like I care about them more.”
Dr. R
“I'm more satisfied at the end of every shift
than I was 10 years ago, and I have more
days where I feel like I have the best job in
the world. "Fake it till you make it" was
certainly true in my case.” Dr. N
MD Coaching Emails
Sent: Wednesday, June 01, 2016 4:19 PM
From: [email protected]
Subject: RE: ER meeting
Have you been treating everyone with courtesy and respect and
listening carefully?
--------------------------------------------------------------------------------------
Received: Wednesday, June 01, 2016 4:33 PM
From: Dr G
Absolutely…
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unless I don't like them.
Scripps Patient Experience: Physician Integration
Learn Today, Improve Tomorrow
• Keep message and tips simple
• Use genuine key phrases
• Use evidence based articles to explain the “WIFM” message
• MD to MD communication is imperative
Scripps Patient Experience: Physician Integration 44
The Bottom Line
People may not
remember what
you did to them.
They may not
remember what
you said to them.
But they will
always remember
how you made
them feel.
Maya Angelou
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