geo patient presentation physician
TRANSCRIPT
GeoPatient provides a proven sales and GeoPatient provides a proven sales and marketing program that will supply all the tools marketing program that will supply all the tools necessary to drive ZERONAnecessary to drive ZERONATMTM patients to your patients to your
practice.practice.
1431 Greenway Drive , Suite 500 Irving, Texas 75038 Phone: 214.385.1280
KEY LAUNCH DATES
Accepting Applications – TodayToday!Take advantage of the Gold Gold and PlatinumPlatinum plans!
(before prices rise)
1431 Greenway Drive , Suite 500 Irving, Texas 75038 Phone: 214.385.1280
What are the Membership Benefits? What are the Membership Benefits?
Membership PlansMembership Plans
FindZerona.com
This website brings the patient population directly to the physician, while educating them on the science behind the Zerona.
GeoPatient PortalA powerful online portal offering turnkey marketing, promotion, and public relations tools.
that runs promotions, referral program, online scheduling/call center and houses the Zerona Finder
Physician Can choose to download prewritten Newspaper articles, magazine articles ½ page, full-page, etc that can be used in the local market.
1431 Greenway Drive , Suite 500 Irving, Texas 75038 Phone: 214.385.1280
PROMOTIONS TOOLKIT
Quickly and easily stock up on the latest ZeronaTM promotional items such as in-office posters, brochures, flyers, key chains, water bottles, and more…….
MARKETING CAMPAIGNS
GeoPatient will deploy 6,000 direct mail pieces a quarter (3,000 for Gold Members) to pre-qualified patient prospects in the local community directing them to FindZerona.com and live Customer Support Agents who will drive them to schedule a ZeronaTM consultation
1431 Greenway Drive , Suite 500 Irving, Texas 75038 Phone: 214.385.1280
Probable Scenario Results
Prospects Mailed (1 Campaign): 3,000
Response Rate: 1% (30 Patients)
Conversion Rate: 50% (15 Patients)
Revenue Generated: $36,000
0.25% 0.50% 0.75% 1.00% 1.25% 1.50% 1.75% 2.00%5% 0 1 1 2 2 2 3 3
10% 1 2 2 3 4 5 5 6 15% 1 2 3 5 6 7 8 9 20% 2 3 5 6 8 9 11 12 25% 2 4 6 8 9 11 13 15 30% 2 5 7 9 11 14 16 18 35% 3 5 8 11 13 16 18 21 40% 3 6 9 12 15 18 21 24 45% 3 7 10 14 17 20 24 27 50% 4 8 11 15 19 23 26 30 55% 4 8 12 17 21 25 29 33 60% 5 9 14 18 23 27 32 36 65% 5 10 15 20 24 29 34 39 70% 5 11 16 21 26 32 37 42 75% 6 11 17 23 28 34 39 45 80% 6 12 18 24 30 36 42 48 85% 6 13 19 26 32 38 45 51 90% 7 14 20 27 34 41 47 54 95% 7 14 21 29 36 43 50 57
100% 8 15 23 30 38 45 53 60
Wor
st C
ase
Prob
able
Best
Cas
eScenario Based
on 3,000 Household
Conv
ersi
on R
ate
Response RateWorst Case Probable Best Case
New Patients create value in other areas of the Practice too!
New Patients create value in other areas of the Practice too!
REVENUEConservative Anticipated Best Case
Body Contouring$ Fee Per Patient 2,400$ 2,400$ 2,400$ # of Patients per Month 6 12 20Annual Revenue 172,800$ 345,600$ 576,000$
EXPENSES
SBMI Per Click Fee (57,024)$ (114,048)$ (190,080)$ GEO Patient Expense (1,188) (11,988) (19,188)
Total Operating Expenses (58,212)$ (126,036)$ (209,268)$
Annual Net Income 114,588$ 219,564$ 366,732$
Increase in Net Income From Conservative Case 191.6% 320.0%
Return on Marketing Investment 96.45% 875.7% 1314.1%
Physician Revenue Model
WEB BASIC GOLD PLATINUMResponse Rate: Patients who contact the customer support or visit FindZerona.com
Conversion Rate: Patients who schedule a consultation with a Zerona provider in their local community
Response Rate: Patients who contact the customer support or visit FindZerona.com
Conversion Rate: Patients who schedule a consultation with a Zerona provider in their local community
1431 Greenway Drive , Suite 500 Irving, Texas 75038 Phone: 214.385.1280
The Next Step: Sign UP• Fill out the Application Form
• Enter Credit Card Information
• Select A Plan
• Fax the Signed application to
801-912-4780
• We will start the process!
Contact:John [email protected]
REMEMBER:GEOPatient provides you a proven sales and marketing program that will supply you with all the tools necessary
to drive ZERONATM patients to your practice.
1431 Greenway Drive , Suite 500 Irving, Texas 75038 Phone: 214.385.1280
DEMO• FindZerona.com
• Physician Portal
Contact:John [email protected]
REMEMBER:GEOPatient provides you a proven sales and marketing program that will supply you with all the tools necessary
to drive ZERONATM patients to your practice.
1431 Greenway Drive , Suite 500 Irving, Texas 75038 Phone: 214.385.1280
Q: What is the Physical Profile?
Q: What is the Patient email and referral campaign?
Q: What is the Direct Marketing Toolkit?
Q: What does the Call Center do?
Q: What are the benefits of being a Gold or Platinum Member?
•The Physical Profile is a personal space dedicated to your practice on FindZerona.com•Patients can locate you by proximity and contact you from the site with your given information.
•If you are a web complete, gold, or platinum member your patients will receive email campaigns. Patients are driven to refer family and friends to Zerona benefiting themselves and your practice•There are scheduled email campaigns promoting your personal practice, going out to pre-qualified patient prospects
•Gold member physicians have 4 Direct Mail campaigns sent out yearly to 3000 Pre-qualified local households •Having this With FindZerona.com doubles your success Rate•Platinum member physicians have 8 Direct mail campaigns sent out yearly.
•When a patient fills out a patient form on FindZerona.com the application is sent directly to the nearest physician through the call center. Gold/Platinum members have Priority Placement.
•You have a complete web page dedicated to your practice, as well as a call center with a live agent who facilitates directly with the physician scheduler.•You are apart of the Direct Mail campaign, 3000 pre-qualified households aretargeted, 4 campaigns per year for Gold, 8 campaigns for per Platinum•Toll free number goes to a live agent in call center which will be sent to your office scheduler•Local PR Creative toolkit customizes local news, articles, posters, magazines all to Advertise your practice
Explaining the Membership Benefits
1431 Greenway Drive , Suite 500 Irving, Texas 75038 Phone: 214.385.1280