scott weir manager, atb lendr - brazeau county · introducing atb lendr • first of its kind in...
TRANSCRIPT
![Page 1: Scott Weir Manager, ATB LendR - Brazeau County · Introducing ATB LendR • First of its kind in Canada • Lift-Loan Model • First 10%: Family and friends • Next 40%: LendRs](https://reader035.vdocuments.site/reader035/viewer/2022070901/5f48b29ee9c4aa18062c41b6/html5/thumbnails/1.jpg)
1 Crowdfinancing
Scott Weir
Manager, ATB LendR
![Page 2: Scott Weir Manager, ATB LendR - Brazeau County · Introducing ATB LendR • First of its kind in Canada • Lift-Loan Model • First 10%: Family and friends • Next 40%: LendRs](https://reader035.vdocuments.site/reader035/viewer/2022070901/5f48b29ee9c4aa18062c41b6/html5/thumbnails/2.jpg)
Agenda
• Crowdfunding: What is it?
• ATB BoostR
• Crowdlending: What is it?
• ATB LendR
• Questions
2 Crowdfinancing
![Page 3: Scott Weir Manager, ATB LendR - Brazeau County · Introducing ATB LendR • First of its kind in Canada • Lift-Loan Model • First 10%: Family and friends • Next 40%: LendRs](https://reader035.vdocuments.site/reader035/viewer/2022070901/5f48b29ee9c4aa18062c41b6/html5/thumbnails/3.jpg)
What is Crowdfunding?
3 Crowdfinancing
![Page 4: Scott Weir Manager, ATB LendR - Brazeau County · Introducing ATB LendR • First of its kind in Canada • Lift-Loan Model • First 10%: Family and friends • Next 40%: LendRs](https://reader035.vdocuments.site/reader035/viewer/2022070901/5f48b29ee9c4aa18062c41b6/html5/thumbnails/4.jpg)
Let’s look at a real campaign!
4 Crowdfinancing
![Page 5: Scott Weir Manager, ATB LendR - Brazeau County · Introducing ATB LendR • First of its kind in Canada • Lift-Loan Model • First 10%: Family and friends • Next 40%: LendRs](https://reader035.vdocuments.site/reader035/viewer/2022070901/5f48b29ee9c4aa18062c41b6/html5/thumbnails/5.jpg)
It isn’t JUST about the money
5 Crowdfinancing
• Great way to promote your business
• Powerful pitch events
• Market test your idea
• Great support from advisors
• Easy sign up
![Page 6: Scott Weir Manager, ATB LendR - Brazeau County · Introducing ATB LendR • First of its kind in Canada • Lift-Loan Model • First 10%: Family and friends • Next 40%: LendRs](https://reader035.vdocuments.site/reader035/viewer/2022070901/5f48b29ee9c4aa18062c41b6/html5/thumbnails/6.jpg)
6 Crowdfinancing
What’s ATB
BoostR?
https://www.youtube.com/watch?v=GlFBNiDKb0Q
![Page 7: Scott Weir Manager, ATB LendR - Brazeau County · Introducing ATB LendR • First of its kind in Canada • Lift-Loan Model • First 10%: Family and friends • Next 40%: LendRs](https://reader035.vdocuments.site/reader035/viewer/2022070901/5f48b29ee9c4aa18062c41b6/html5/thumbnails/7.jpg)
7 Crowdfinancing
What’s critical to success with Crowdfunding?
![Page 8: Scott Weir Manager, ATB LendR - Brazeau County · Introducing ATB LendR • First of its kind in Canada • Lift-Loan Model • First 10%: Family and friends • Next 40%: LendRs](https://reader035.vdocuments.site/reader035/viewer/2022070901/5f48b29ee9c4aa18062c41b6/html5/thumbnails/8.jpg)
8 Crowdfinancing
Can you market well?
![Page 9: Scott Weir Manager, ATB LendR - Brazeau County · Introducing ATB LendR • First of its kind in Canada • Lift-Loan Model • First 10%: Family and friends • Next 40%: LendRs](https://reader035.vdocuments.site/reader035/viewer/2022070901/5f48b29ee9c4aa18062c41b6/html5/thumbnails/9.jpg)
9 Crowdfinancing
Do you have a community to engage?
![Page 10: Scott Weir Manager, ATB LendR - Brazeau County · Introducing ATB LendR • First of its kind in Canada • Lift-Loan Model • First 10%: Family and friends • Next 40%: LendRs](https://reader035.vdocuments.site/reader035/viewer/2022070901/5f48b29ee9c4aa18062c41b6/html5/thumbnails/10.jpg)
Cool Products/Services to Pre-sell?
10 Crowdfinancing
![Page 11: Scott Weir Manager, ATB LendR - Brazeau County · Introducing ATB LendR • First of its kind in Canada • Lift-Loan Model • First 10%: Family and friends • Next 40%: LendRs](https://reader035.vdocuments.site/reader035/viewer/2022070901/5f48b29ee9c4aa18062c41b6/html5/thumbnails/11.jpg)
11 Crowdfinancing
Do you have a video?
Video = trust + credibility
• Show don’t tell
• Hook them right away
• Get to the point fast – why should they care?
• Humour + music goes a long way
Campaigns with a video raise 239% more $ than those without a video
![Page 12: Scott Weir Manager, ATB LendR - Brazeau County · Introducing ATB LendR • First of its kind in Canada • Lift-Loan Model • First 10%: Family and friends • Next 40%: LendRs](https://reader035.vdocuments.site/reader035/viewer/2022070901/5f48b29ee9c4aa18062c41b6/html5/thumbnails/12.jpg)
Why does the crowd boost a campaign?
1. They love you (inner circle)
2. They trust you & think you have credibility (snowball/network effect)
3. They want your rewards
4. They have an emotional or passionate tie to what you’re doing
5. Quirky/fun factor
12 Crowdfinancing
![Page 13: Scott Weir Manager, ATB LendR - Brazeau County · Introducing ATB LendR • First of its kind in Canada • Lift-Loan Model • First 10%: Family and friends • Next 40%: LendRs](https://reader035.vdocuments.site/reader035/viewer/2022070901/5f48b29ee9c4aa18062c41b6/html5/thumbnails/13.jpg)
So what is BoostR really all about?
13 Crowdfinancing
![Page 14: Scott Weir Manager, ATB LendR - Brazeau County · Introducing ATB LendR • First of its kind in Canada • Lift-Loan Model • First 10%: Family and friends • Next 40%: LendRs](https://reader035.vdocuments.site/reader035/viewer/2022070901/5f48b29ee9c4aa18062c41b6/html5/thumbnails/14.jpg)
14 Crowdfinancing
Promote your business
![Page 15: Scott Weir Manager, ATB LendR - Brazeau County · Introducing ATB LendR • First of its kind in Canada • Lift-Loan Model • First 10%: Family and friends • Next 40%: LendRs](https://reader035.vdocuments.site/reader035/viewer/2022070901/5f48b29ee9c4aa18062c41b6/html5/thumbnails/15.jpg)
15 Crowdfinancing
Serious exposure
![Page 16: Scott Weir Manager, ATB LendR - Brazeau County · Introducing ATB LendR • First of its kind in Canada • Lift-Loan Model • First 10%: Family and friends • Next 40%: LendRs](https://reader035.vdocuments.site/reader035/viewer/2022070901/5f48b29ee9c4aa18062c41b6/html5/thumbnails/16.jpg)
16 Crowdfinancing
Building your audience
![Page 17: Scott Weir Manager, ATB LendR - Brazeau County · Introducing ATB LendR • First of its kind in Canada • Lift-Loan Model • First 10%: Family and friends • Next 40%: LendRs](https://reader035.vdocuments.site/reader035/viewer/2022070901/5f48b29ee9c4aa18062c41b6/html5/thumbnails/17.jpg)
What is Crowdlending?
17 Crowdfinancing
The crowd gives the business a loan
in exchange for interest over time
• Promotes the business
• Builds the audience
• Easier access to needed funds
![Page 18: Scott Weir Manager, ATB LendR - Brazeau County · Introducing ATB LendR • First of its kind in Canada • Lift-Loan Model • First 10%: Family and friends • Next 40%: LendRs](https://reader035.vdocuments.site/reader035/viewer/2022070901/5f48b29ee9c4aa18062c41b6/html5/thumbnails/18.jpg)
ATB LendRAlberta’s first Crowdlending Platform
![Page 19: Scott Weir Manager, ATB LendR - Brazeau County · Introducing ATB LendR • First of its kind in Canada • Lift-Loan Model • First 10%: Family and friends • Next 40%: LendRs](https://reader035.vdocuments.site/reader035/viewer/2022070901/5f48b29ee9c4aa18062c41b6/html5/thumbnails/19.jpg)
Introducing ATB LendR
• First of its kind in Canada
• Lift-Loan Model
• First 10%: Family and friends
• Next 40%: LendRs through the online platform
• Remaining 50%: ATB
• Loans of $5000-$100000, 12-24 month terms
19 Crowdfinancing
Private Campaign,
10
Public Campaign, 40
ATB, 50
![Page 20: Scott Weir Manager, ATB LendR - Brazeau County · Introducing ATB LendR • First of its kind in Canada • Lift-Loan Model • First 10%: Family and friends • Next 40%: LendRs](https://reader035.vdocuments.site/reader035/viewer/2022070901/5f48b29ee9c4aa18062c41b6/html5/thumbnails/20.jpg)
Benefits to Borrowers
• Easy to Apply
• LendRs invested in your success
• Builds community
• Great advertising
• No equity
• Don’t need to have an interesting
product or service
20 Crowdfinancing
![Page 21: Scott Weir Manager, ATB LendR - Brazeau County · Introducing ATB LendR • First of its kind in Canada • Lift-Loan Model • First 10%: Family and friends • Next 40%: LendRs](https://reader035.vdocuments.site/reader035/viewer/2022070901/5f48b29ee9c4aa18062c41b6/html5/thumbnails/21.jpg)
21 Crowdfinancing
Buttercream Clothing
• Successful, Calgary-based, ethical women’s clothing
• Qualified for traditional finance, but wanted to use LendR as well
• Promotion was primary draw
• Access to some unrestricted funds secondary
• $25,000 loan, 24 month term
![Page 22: Scott Weir Manager, ATB LendR - Brazeau County · Introducing ATB LendR • First of its kind in Canada • Lift-Loan Model • First 10%: Family and friends • Next 40%: LendRs](https://reader035.vdocuments.site/reader035/viewer/2022070901/5f48b29ee9c4aa18062c41b6/html5/thumbnails/22.jpg)
22 Crowdfinancing
Beep
• Vehicle Service App
• Tech company: has few assets
• Found traditional lending difficult to qualify for
• Exposure and adoption of their app was key
• $30,000, 12 month term
![Page 23: Scott Weir Manager, ATB LendR - Brazeau County · Introducing ATB LendR • First of its kind in Canada • Lift-Loan Model • First 10%: Family and friends • Next 40%: LendRs](https://reader035.vdocuments.site/reader035/viewer/2022070901/5f48b29ee9c4aa18062c41b6/html5/thumbnails/23.jpg)
Become a member of Club LendR• Easy to join, convenient to invest
• Invest in your community, make an impact
• 15% returns, but higher risk
• Join the club
23 Crowdfinancing
![Page 24: Scott Weir Manager, ATB LendR - Brazeau County · Introducing ATB LendR • First of its kind in Canada • Lift-Loan Model • First 10%: Family and friends • Next 40%: LendRs](https://reader035.vdocuments.site/reader035/viewer/2022070901/5f48b29ee9c4aa18062c41b6/html5/thumbnails/24.jpg)
Interested?
Become a Borrower or LendR through
ATBLendR.ca
24 Crowdfinancing