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Product VisionPRODUCT

WHO has the biggest pain? Be specific and narrow.

WHO are you NOT designing for?

What is her BIGGEST PAIN POINTor OPPORTUNITY you are focusedon? What is the INSIGHT that leadsyou to focus here?

Is there a potential NETWORKEFFECT? If yes, use the NetworkEffect Framework template toidentify both groups and the benefits for each.

What is the INSIGHT thatMAKES YOU BELIEVEyou can solve the problem?

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What’s protectable

What’spainful

What’spossible

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Two-Sided Platform

Solving the chicken & egg problem

What is the virtuous circle network effect?

How is the problem solved and benefit delivered?

Description of the platform

What is the unsolved problem or opportunity?

…and build durable

competitive advantage

…that we and thosewe enable,can solve

well…

Find an important, unsolvedcustomer problem

Who: … Who: …Small Business Financing Providers

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Lean Experiments Loop

• Design it to be fast and frugal

• Collect behavioral data

Minimize TOTAL timethrough the loop

• Compare metrics to hypotheses

• Get to root cause

• Savor the surprises

• Write down the Leap of Faith Assumptions

• Select metric andtest method

• Declare the numeric hypothesis you expectto achieve

Inspired by theteachings of Eric Ries

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