scopia mcu the core of video enabled unified communications radvision 01/13/09
TRANSCRIPT
SCOPIA MCUThe Core of Video Enabled Unified Communications
RADVISION01/13/09
SCOPIA at the Core of Video Enabled UC
SCOPIA Benefits
SCOPIA Product Range
Affordable HD
RADVISION Competitive Edge
Agenda
UC in the Enterprise Market Today
All the major vendors heavily promoting their UC platforms to enterprise customers
Confusion on exactly what UC is, what benefits it provides, which solution is the right one for long run
Enterprises today typically multi-tier, multi-vendor silo’ed communications deployments
Telephony – Cisco, Nortel, Siemens, AvayaIM/Presence – Microsoft, IBMWeb Collaboration – WebEx, Live Meeting, MeetingPlaceVideo – Polycom, Tandberg, Cisco, Aethra, SONY, LifeSize, RADVISION
Enterprises will likely deploy multi-vendor UC solutions and demand integration and interoperability
What Customers Ask For and We Deliver
Investment ProtectionVendor independent platform that will support today's and tomorrow's conferencing environments of any environment, endpoint or network
ConnectivitySolution that will provide immediate and rich communications to a workforce that is becoming more mobile and dispersed
Power and ScaleSingle platform with power to support high definition devices and scalability to support desktop deployments
AffordabilityPrice that will allow large scale deployments of conferencing throughout the organization
SCOPIA at the Core of Video Enabled UC2008 Frost & Sullivan Product Award Winner
Integrated & Interoperable Unified Communications SolutionIBM, Microsoft, Cisco, Alcatel-Lucent, Avistar, Aethra, LifeSize
Powerful Hardware for Transcoding Mixed Environments combined with Software Client Server Architecture for Desktop ScaleArchitected for Large, Distributed DeploymentsHigh Quality Including HD at the DesktopNew Easy to Access Features – Recording, Video IVRClient/Server Technology for Scalability, Remote Connectivity and Application Integration
SCOPIA at the Core of Video Enabled UC
SCOPIA Benefits
SCOPIA Product Range
Affordable HD
RADVISION Competitive Edge
Agenda
Universal ConnectivityCost Optimized for Each Application
Room systems displaying HD images at 720p
H.264 30fps
Desktop users with a standard webcam
Legacy standard definition room systems
Powerful HD CP and Transcoding
Continuous Presence HD at 720PConnect HD, SD, Desktop, and Mobile users endpoints to the same meeting
Desktop VideoSD VideoHD Video
Mobile Video
Easy Conference AccessAuto Attendant for Conference Entry/Creation
Connect to a MCU by IP Dialing or E.164 NumberUse Leading Number for IVR connection to a conference
Easy Conference AccessAuto Attendant for Distributed System
Extends Conferencing to Remote Users With SCOPIA Desktop (Now with HD Video!)
Combines the power of SCOPIA MCU with the desktop conferencing capabilities of Click to Meet
Built in downloadable web endpoint for remote and desktop participants
Built in firewall traversal eliminates boundaries so anyone can participate
Built in data collaboration with interoperability between desktop and rooms allows everyone to share data
Built in streaming extends the reach of the conference to virtually anyone inside and outside the organization
New - conference recording & content management for a permanent record
Recording and Content Management
666204
Key Trends in Enterprise Visual Communications
There is a real market need today to connect remote participants to Room Video Conferences
There are over 1 million conference rooms equipped with video conferencing today
80% video conferencing users believe desktop to room connectivity is important/ very important*
*
Unified Communications Client Integration
Integration w/IBM Lotus Sametime Integration w/Microsoft OCS 2007
Management with iVIEW
Manages scalability & distributed deployment
Integrates with MSFT & IBM
ECS Gatekeeper traffic cop
Automatically routes & connects all devices & participants together
Web scheduling
Conference control
Access management
SNMP management
CDR’s for usage reports
SCOPIA in China
ECS GK
iVIEW Mgmt.
SD in UK
Network
SCOPIA in UK
SD in US
SCOPIA in US
SD in China
MSFTIntegration
IBMIntegration
Complete Solution
Only RADVISION SCOPIA provides a complete Unified Communications Video Solution
HD conference room MCUHigh capacity, low cost desktop MCUWeb-based HD desktop endpointDesktop firewall traversalConference webcasting (streaming)Feature rich gatekeeperAdd hoc, scheduled, fully managedIBM & Microsoft integrationSIP or H.323 (including SIP proxy for PBX integration)Recording & content management
SCOPIA at the Core of Video Enabled UC
SCOPIA Benefits
SCOPIA Product Range
Affordable HD
RADVISION Competitive Edge
Agenda
The SCOPIA MCU Family
©2007 LifeSize Communications. Inc. Confidential - do not copy.
Page 17Small MediumEnterprise
Large EnterpriseService Provider
Carrier Grade
SCOPIA 1000
SCOPIA 400
SCOPIA 100
Up to:•24 SD Ports•48 Desktop Ports•16 HD CP Ports
Up to:•72 SD Ports•96 Desktop Ports•48 HD CP Ports
Up to:•384 SD Ports•576 Desktop Ports•256 HD CP Ports
SCOPIA 100 / SCOPIA 400 Packaged Solutions
Complete solutions with:
HD conference room MCU with full audio/video transcoding to SD
High capacity, low cost desktop MCU
Audio conferencing
Web-based HD desktop endpoint
Desktop firewall traversal
Conference webcasting (streaming)
Built-in gatekeeper for bandwidth management & dial plans
Add hoc, scheduled, fully managed
iVIEW management of infrastructure (w/IBM & MSFT)
SIP or H.323 (including SIP proxy for PBX integration)
Max Rooms @
CP HD
Max Rooms @ SD up to 2Mbps
Max Desktops @ SD up to 384Kbps
Additional
Streaming users
SCOPIA100 12
4 12 24 72
SCOPIA100 24
16 24 48 144
SCOPIA400 48
32(2x16)
48(2x24)
96 (2x48)
300
SCOPIA400 72 48
(3x16)
72(3x24)
96 300
Or And
Or And
Or And
Or
Or
Or
Or Or And
SCOPIA 100 / SCOPIA 400 Packaged Solutions
SCOPIA 400/1000 Configurable Platforms
SCOPIA 400/1000400 – 2U Chassis (4 slots)1000 – 12U Chassis (18 slots)
Cards:MCU Card (Audio and control card)MVP Card (Video card)GW-P20 CardGW-S40 Card
Additional cards available for 3G Gateway capabilities
SCOPIA 400/1000 MCU, MVP, & Gateway Cards
MCU (Audio & Signaling) Card
SIP/H.323
96 ports of audio(72 with encryption)
Transcoding - any codec, no capacity hit
DTMF detection
MVP (Video) Card
16 ports of HD
24 ports of SD (to 2Mbps)
48 ports of desktop (to 384kbps)
H.261/H.263/H.264
CIF/4CIF/480p/720p
Encryption does not impact capacity for calls up to 768kbps (½ for higher rates)Gateway Cards
GW-P20: 2 PRI, H.323H.320
GW-S40: 4 ports V.35/RS449/ETA530, H.323H.320
GW-P25/M: 30 ports 3G
SCOPIA 1000 High-Availability Features
Carrier-grade, high-availability platformFive nines (99.999%) availability with built-in redundancy for components
Ethernet switchesIntelligent Shelf Managers (ISM’s)Power suppliesFan trays Function blades
IP based backplane assures redundancy and scalability not limited to single chassisRedundant ISM’s enable administrator to remotely conduct chassis and component diagnostics for enhanced system reliabilityHighly serviceable - all Field Replaceable Units are serviceable from the front - except Rear Transition Modules
SCOPIA Specification Highlights
H.323, SIP, H.320 w/GatewayAudio
G.711, G.722, G.722.1, G.723.1, G.728, G.729ABCustom participant entry/exit tonesDTMF tone detection (in-band, H.245 tones, and RFC2833)
Video H.261, H.263, H.263+, H.263++, H.264QCIF, CIF/SIF, 4CIF, 288p, 384p, 400p, 448p, 480p, 576p, 720p, 1080pBandwidth – up to 4Mbps
Data CollaborationH.239 Presentation video resolution – VGA, SVGA, XGA, 720pDuoVideoT.120
QOS support with DiffServe, TOS, IP PrecedenceSecurity
H.235 AES/DES encryptionPassword protected web GUI user access with multiple levels: Administrator, Operator, and UserPIN protected conferencesGW-S40 compliant w/KIV7, KG-194. and STE
Conference Control from endpoint
H.243DTMFT.281 (FECC)
Custom IVR messagesWeb-based monitoring & control
SCOPIA at the Core of Video Enabled UC
SCOPIA Benefits
SCOPIA Product Range
Affordable HD
RADVISION Competitive Edge
Agenda
The Challenge
Optimally connect High
Definition room systems with
standard definition endpoints and
desktops at a rational price point
Market Dynamics
HD is the new decision pointWhile most deployments remain at standard definition rates, decision point today is on HD capabilities and pricingJust like shopping for a new TV - vast majority of programs are still SD but no one is buying SD only television
Pricing DynamicsEndpoint prices continue to trend down leading to HD systems at SD pricesMCU price per port has tended down also - until HDCompetitors’ MCUs either:charge x3 to x4 for an HD port or provide low quality HD (10-6fps)
ChallengeSince HD requires significantly more processing power than SD how do you provide HD capability at affordable price?
What is High Definition VC?
A standard for range of improved resolutions 720p (1280x720)1080p (1920x1080)
With significant increase in amount of data720p = 9 times CIF, 1080p = 20 times CIF
720
1080
Processing and Bandwidth Requirements for HD
QCIF CIF 4CIF 720p HDQCIF CIF 4CIF 720p HD
Ban
dwid
th
Resolution
3 to 8 times bandwidth vs. CIF
QCIF CIF 4CIF 720p HDQCIF CIF 4CIF 720p HD
Pro
cess
ing
Resolution
1X
4X
9X
9 times processing vs. CIF
HD requires 9X more processing resources than traditional videoconferencing2 methods of supporting processed HD on a MCU1. Process intensive DSPs dedicated to HD processing 2. Sharing DSP resources
The Goal Room systems displaying high frame
rate HD images at 720p H.264
Desktop users with a standard webcam
Legacy standard definition room
systems
Methods of Providing Resources to Support HD
1. Process Intensive DSPs - ExpensiveCodian/Tandberg 4500
2. Shared DSP resources – AffordableRADVISION SCOPIA Codian/Tandberg 4200Polycom RMX
Each of the Shared DSP resource MCUs use the same DSP However, there are significant differences in methods of employing shared DSP resources that result in dramatically different pricing and performance
Codian/Tandberg 4500Process Intensive DSPs
Utilizes multiple, process intensive TI Himalaya DSPs dedicated to each port
Pros: Quality and SimplicityGood HD quality for every portSimple model – every port processes up to HD without capacity loss with encoder per participant
Cons: Price ~ $8,300 per portMore expensive per port than some HD endpointsToo expensive for mixed environments of HD, SD and Desktop
Model Ports Price
MCU 4505 12 $103,000
MCU 4510 20 $168,000
MCU 4515 30 $247,000
MCU 4520 40 $325,000
Codian/Tandberg 4200Pooled Resources
Shares DSP resources with active ports in HD modeAdequate performance when only a few ports in use because unused DSPs help active portsDegrading performance as MCU fills up
Pros: Pricing and SimplicityReasonable pricing – $3,400 per port for HDNo reduction in capacity when used for HD
Cons: QualityDoes not provide true HD quality and quality is significantly reduced further as more ports used
Model Ports Price
MCU 4203 6 $20,500
MCU 4205 12 $35,000
MCU 4210 20 $47,700
MCU 4215 30 $71,000
MCU 4220 40 $94,500
Polycom RMXDedicated Resources per HD Port
Allocates 4 ports worth of DSP resources to every HD port
Pros: Dedicated Resources for every HD portEach HD port gets its own processingAllows each HD port its own view
Cons: Capacity, Price and QualityReduces capacity by 4 times when used for HD HD mode very expensive – HD ports $9,000 each (4X SD mode)Not enough resources per HD port for high quality HD
RADVISION SCOPIADedicated Resources per HD Conference
Allocates 8 ports of resources shared by all HD endpointsAllocates adequate resources to encode high quality HDEach HD endpoint receives shared high quality stream from MCURADVISION is only company with shared encoding technology
Pros: Quality, PriceFull 8 ports of resources dedicated to shared HD encoding ensures consistent high quality experience for every HD connectionShared resources allows much better HD price point ~ $3,000 per port for HD
Cons: Capacity, FeaturesCapacity is reduced by 8 ports for HD conferencesShared encoder shows same view to all HD participants
HD 720p Port Price Comparison
Low quality HD(15 – 6 fps
depending on load)
Desktop Port (≤384K) Price Comparison
$0
$1,000
$2,000
$3,000
$4,000
$5,000
$6,000
$7,000
$8,000
$9,000
RADVISIONSCOPIA
Codian 4200 Codian 4500 Polycom RMX2000
Achieving HD - Summary
CompromisesCodian 4500 – PriceCodian 4200 – QualityPolycom RMX – Price, Quality, CapacityRADVISION SCOPIA - Capacity
SCOPIACodian4500
Codian4200
PolycomRMX
$ per HD port $3,000 $8,300 $3,400 $9,000
CPU resources for HD 8 8* 1-2 4
True HD encoding(H.264, 720p, high fps)
Y Y N N
Custom Layouts N Y Y Y
* Relative CPU processing compared to other 3 products
SCOPIA at the Core of Video Enabled UC
SCOPIA Benefits
SCOPIA Product Range
Affordable HD
RADVISION Competitive Edge
Agenda
RADVISION UC Competitive EdgeIt’s Not Just About the MCU!
Feature RADVISION Polycom Tandberg/Codian
Integrated Web-based Desktop
Freely Distributable Client Integrated Firewall Traversal Integrated Streaming Integrated Recording Distributed Architecture Alcatel-Lucent UC Solution IBM UC Solution Cisco UC Solution Microsoft UC Solution Video Conferencing MCU
Corporate HQ
Branch Office
Broadband ConnectionTele/Mobile Worker Service Providers
PSTN
3G Network
IP Network / WAN
Telepresence
iVIEW/NMS/ECS
SCOPIA DesktopServer
SCOPIA MCU
HD Room System
IP Phone
Firewall
PathFinder
3G Gateway
ISDN Gateway
SCOPIA MCU/IVP
Application ServerPC Operator
Firewall
HD/SD Room System
SCOPIA DesktopClients
3G Participants
Audio Participants
SCOPIA DesktopClients
SCOPIA Desktop Clients
SCOPIA MCU
Cell PhoneParticipants
Thank You!