scm - managing risk and disruptions
TRANSCRIPT
Supply Chain Management
Managing Risk and Disruptions
&
SCM´s Role in Humanitarian Operations
Submitted by:
José García Esteban (20061263)
Submitted to:
Ms. Patricia Maher
Date:
9th
of December, 2013
2 Supply Chain Management
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3 Supply Chain Management
Table of Contents
1. Executive Summary ............................................................................................................. 5
2. Introduction .......................................................................................................................... 5
3. Supply Chain Management ................................................................................................. 6
3.1 – Approaching the concept Supply Chain Management (SCM) ................................................... 6
3.2 – Common players and stakeholders within a supply chain ......................................................... 7
3.3 – Competitive advantage and the value chain ............................................................................... 8
3.4 – Customer satisfaction and collaboration at the heart of SCM .................................................... 9
3.5 – The “4Rs” of supply chain management .................................................................................. 10
3.6 – From local to global operations ............................................................................................... 11
3.7 – Examples of outstanding supply chain management ............................................................... 13
4. Managing risk and disruptions ......................................................................................... 14
4.1 – Risk and disruptions affecting to supply chain performance ................................................... 14
4.2 – Developing a Risk Mitigation Plan .......................................................................................... 14
I – Before crisis Proactive measures ..................................................................................... 15
II – In crisis Reactive measures ............................................................................................. 21
5. SCM´s role in humanitarian operations .......................................................................... 26
5.1 – Natural disasters ....................................................................................................................... 26
5.2 – Humanitarian response to natural disasters .............................................................................. 26
5.3 – The humanitarian supply chain ................................................................................................ 27
5.4 – Decision making process in humanitarian supply chains ........................................................ 27
5.5 – Long term operations and recovery ......................................................................................... 29
5.6 – Lessons from the latest disasters .............................................................................................. 30
5.7 – Implication of recovery processes on profit-driven supply chains .......................................... 31
6. Table of figures ................................................................................................................... 33
7. Bibliography ....................................................................................................................... 34
5 Supply Chain Management
1. Executive Summary
The purpose of this project was divided into three areas. The first one was focused into what
supply chain management represents and its role within the organization, followed by the
analysis of the current trends regarding supply chain risk management and, as final point;
supply chain implications in humanitarian operations were considered.
The methodology used ranges from specialized books on SCM, different cases of study, as
well as online research approaching more accurate issues.
The entire project tries to gather the most useful measures and recommendations when
managing a supply chain in many different scenarios, from global operations to dealing with
disruptions and crisis, aside from assessing the important role that SCM has dealing with
natural disasters as the network that supports humanitarian and recovery operations.
2. Introduction
This project was submitted to Ms. Patricia Maher, Supply Chain Management lecturer at
Waterford Institute of Technology, as final assessment of the SCM module that was carried
out from September to December, 2013. The project was aimed to acquire the proper
understanding of the module itself and, by using that knowledge, analyzing how risk are
managed regarding supply chain operations and how SCM practices are implemented when
developing humanitarian operations. Following this line, the project was broken down on
three main sections, Supply Chain Management as business function, managing risk and
disruptions in supply chains and, as final point, SCM´s role in humanitarian operations. In
addition, the project was intended to gather useful methods and tools to be implemented by
supply chain managers.
6 Supply Chain Management
3. Supply Chain Management
3.1 – Approaching the concept Supply Chain Management (SCM)
Agreeing with the definition adopted by Martin Christopher in his book (Logistics and
Supply Chain Management, 2005), Supply Chain Management can be defined as the
management of upstream and downstream relationships with suppliers and customers to
deliver superior customer value at less cost to the supply chain as a whole.
In that way, a supply chain can be represented as is shown in Figure 3.1, where the company
appears as the centre of the network. The flow of products, information and money goes from
suppliers, passing through the organization, continuing towards customers and reaching the
final consumer at the end. After that, this process takes the opposite direction, from the final
customer until the initial vendor.
Fig. 3.1 – Supply chain network structur 1
Fig. 3.1 – Supply chain network structure
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3.2 – Common players and stakeholders within a supply chain
Every single supply chain network has a series of stakeholders who interact with the entire
system and who must be considered. As primarily ones, there are suppliers, providing the
necessary inputs, both products and services. As well, the business functions and
management of the organization, and the company´s customers, who can be another business
or the final customer, depending of the position that the company has within the supply chain.
As secondary stakeholders, a large number of entities and individuals appears, from
employees to final consumers, among many others, who shape the external environment of
the organization.
All those sources of interests must be analyzed and be taken into account in order to ensure a
smooth and efficient flow of products, services, cash and information.
Image source: (Developing a Sustainable Supply Chain Strategy, 2011)
Fig. 3.2 – Supply chain stakeholders
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3.3 – Competitive advantage and the value chain
A position of enduring superiority over competitors in terms of customer preference may be
achieved through better management of logistics and the supply chain. In those terms, every
single successful company either has a cost advantage comparing with its competitors or a
value advantage, a higher degree of value perceive by customers than the ones offered by
competitors, or a combination of the two (Logistics and Supply Chain Management, 2005).
Figure 3.3 illustrates the above:
A higher degree of value is found in the ability of the company to differentiate itself from its
competition, as well as in the appropriate communication of that difference to consumer in
order to enhance their perceived value toward the company´s products or services. In
addition, the organization must be able to operate at a lower cost than their competitors
enhancing profit and acquiring a larger market share. These are the basis of the double
competitive advantage.
In order to achieve this privilege position within the marketplace, Michael Porter, the
Harvard Business School professor, developed the concept of “value chain”. The value chain
disaggregates the whole company into its different business functions in order to understand
the behaviour of costs and the existing and potential sources of differentiation within each
function, as well as focusing all of them towards customers´ needs and wants, pursuing
higher levels of customer satisfaction.
Fig. 3.3 – Double competitive advantage
9 Supply Chain Management
Thus, competitive advantage is derived from the way in which firms organize and perform
their business functions within the flow of the value chain by developing these activities in a
more efficient, cheaper, faster or accurate way, than their competitors or, in a unique way that
creates greater differentiation.
Source: Porter, M.E., Competitive Advantage, The Free Press, 1985
3.4 – Customer satisfaction and collaboration at the heart of SCM
Nowadays and more than ever, place and utility have become key words related to customer
service. Thus, the role of customer service has to be aimed to enhance “value-in-use”,
meaning that the product becomes worth more in the eyes of the customer because service
has added value to the product itself. The achievement of competitive advantage through this
way relies on combination of a carefully strategy for service, the development of an
appropriate delivery system and commitment from every single person in the organization.
Fig. 3.4 – The value chain
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In order to achieve that excellence in service, the organization must operate in a fully
integrated and collaborative supply chain which allows the required degree of efficiency and
flexibility. The closer the relationship between buyer and supplier the more likely it is that the
expertise of both parties can be applied to mutual benefit, both guided by the common goal
that is satisfying consumer´s needs and wants in a better way than competitors (Logistics and
Supply Chain Management, 2005).
3.5 – The “4Rs” of supply chain management
This concept has arisen as the set of tools that every supply chain manager should master. It
is made up of the following elements (Logistics and Supply Chain Management, 2005):
1. Responsiveness: based on the ability to respond to customers´ requirements in ever-
shorter time-frames working in a just-in-time frame, as well as looking for flexibility
and increasingly customized solutions.
2. Reliability: it focused on process control and enhanced pipeline visibility across the
supply chain network in order to deal with uncertainty and to ensure the quality of
materials or components.
3. Resilience: given the higher levels of turbulence and volatility that are impregnating
today´s marketplace, supply chains are more vulnerable to disruptions. Accordingly,
risk management plans should be developed to cope with unexpected disturbances
and ensure as much as possible the business continuity when these situations loom up.
4. Relationships: following the idea that buyer/supplier relationships should be based
upon partnership and seeking the advantages that create mutually beneficial, long-
term relationships with suppliers.
11 Supply Chain Management
3.6 – From local to global operations
Companies are facing a common trend toward global organization of both manufacturing and
marketing, fact that also increases substantially the complexity of logistics tasks. In this
context, a global organization can be defined as a company that sources its materials and
components in more than one country, that has multiple assembly or manufacturing locations
geographically dispersed and that subsequently, markets its products worldwide. In order to
remain competitive in this global environment,
companies have to continually seek ways to reduce
costs and enhance product and service value,
meaning that the supply chain´s role becomes crucial
regarding its efficiency and effectiveness (Logistics
and Supply Chain Management, 2005).
Among the benefits of these international and global operations we can find (Purchasing and
Supply Chain Management, 1996):
o Getting access to a certain or required level of quality of components and materials.
o Accessing new products and process technologies.
o Reducing dependency of suppliers expanding sourcing networks and improving
response capability against unexpected demand.
o Cutting down purchasing or manufacturing costs.
o Broadening widely your potential markets and consumers.
Regarding the problems and main considerations when approaching this kind of operations´
scale:
o Differences in culture and communication can represent a large obstacle when doing
business within an international or global framework.
o Payments terms and conditions must be carefully and clearly established between
parts. As well, transaction´s costs might increase when the use of credit is necessary.
o Transport and risk transmission is another crucial issue within those operations. They
are usually managed by means of International Commercial Terms.
Fig. 3.5 – From local to global operations
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o Long lead times associated to variable shipping schedules, customs activities, the
need of greater coordination in international operations and meteorological issues.
o Additional inventories, given that managing adequate inventory levels when
purchasing from foreign sources can be a difficult task.
o Quality concerns about purchased materials, components and products.
o Social and labour issues regarding working conditions in overseas plants.
o Higher costs of doing business related to issues like the possible need of translators or
the distances involved in making site visits add on to the cost of doing business on a
international or global scale.
In order to deal with those facts, visibility across supply chain operations, members and links
becomes the most important piece of the puzzle.
One tool that can greatly improve the visibility along side of complex global supply chains is
Supply Chain Event Management (SCEM). It is based on the process of monitoring the
planned sequence of activities along the supply chain and the subsequent reporting of any
divergence from that plan. Ideally SCEM should also enable a proactive, even automatic,
response to deviations or disruptions from the initial plan. The Internet can provide the means
whereby SCEM reporting systems can link together the partners of the global supply chain in
a collaborative and information sharing based model (Logistics and Supply Chain
Management, 2005). Figure 3.6 shows the principal functions of SCEM:
Fig. 3.6 – SCEM functions
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3.7 – Examples of outstanding supply chain management
There are many examples of outstanding SCM. One of the most analyzed has been Tesco´s
SCM practices. The company has achieved and maintained a large advantage over its
competitors by incorporating innovations in its processes and facilities, leading to an
integrated management of materials, information and financial flows from raw material
extraction to end-user (Tesco´s Supply Chain Management Practices, 2006).
Another illustrator example is Musgrave Group, whose operations are currently supporting
660 stores across Ireland. Its main challenge was to ensure that goods and information were
supplied to all those stores in a timely and efficiently manner, and it has been achieved
through the implementation in 2004 of the so called “Musgrave Simplifies Retail” (MSR)
plan, which was aimed to synchronize infrastructure, procedures, technology and information
within the entire group (Musgrave Group, 2007).
14 Supply Chain Management
4. Managing risk and disruptions
4.1 – Risk and disruptions affecting to supply chain performance
In a supply chain, disruptions occur when one or more supply chain members´ activities are
interrupted, resulting in a major disruption of the normal flow of goods or services.
Nowadays, in addition to the higher levels of complexity within the global business
framework induced by raising costs and financial volatility, environmental concerns and
fierce global competition, the number of occurrences of disruptions and disastrous situations
has been increasing over the years.
This reality makes imperative the need to plan ahead for such situations. This measure is
known “as risk management”, the process of making proactive decisions to avoid or
minimize risk and reactive decisions in overcoming disruptions once they have taken place
(Managing supply chain in times of crisis: a review of the literature and insights, 2009).
The distribution of authors working in this field reveals that USA and Europe lead the
development of content for managing disruptions and crisis in supply chain management. In
addition, a survey carried out in 2004 by the American Management Association showed that
61 percent of respondents had a crisis management plan.
4.2 – Developing a Risk Mitigation Plan
Martin Christopher, in his book Logistics and Supply Chain Management, states that a
tailored supply risk profile should be established for the organization. Its purpose is to
determine where the greatest vulnerabilities lie and assets what the probability of disruption
is regarding those vulnerabilities, adding the next idea:
Supply chain risk = Probability of disruption x Impact
15 Supply Chain Management
The risk profile attempts to seek out the critical fields within the organization, and across the
entire supply chain network, where management attention should be specially focused in
order to deal with risk and ensure business continuity (Logistics and Supply Chain
Management, 2005).
Once the above has been considered, a tailored Risk Mitigation Plan should be developed. A
series of steps and recommendations on the process are explained then:
I – Before crisis Proactive measures
1 – Analysis of the possible sources of risk
There are three principal categories of risk in a supply chain according to Juttner et al. (2002),
internal, external and network related:
a) Internal risk: within the organization itself, these sources can be related to
the following issues:
Production / Product: bottlenecks, errors and recalls.
Workforce: worker strikes.
Information Technology: computer network crashing.
Criminal actions: corporate espionage, fraud or sabotage.
Infrastructure and facilities: internal fire, industrial accidents.
Finance: supplier / customer bankruptcy.
b) External risk: they are outside of the organization control and can have a
large impact on the business environment where the firm operates:
Political: growing exposure to differing and rapidly changing
regulatory requirements.
Social: geopolitical instability.
16 Supply Chain Management
Market and financial issues: increasing logistics and commodity
prices, pressure from global competition, currency fluctuations, and
volatility of customer demand.
Criminal: theft, company network hacking and terrorism.
Natural disasters: motivated by hydro-meteorological, technical-
chemical, geological or human related causes, their consequences can
be devastating. In the last three decades, the occurrences of these
phenomena have increased significantly (IFRC).
c) Network related: this supply related risk arises due to the interaction between
the different organizations that compose the entire supply chain. It is also
related with the increasing complexity in the supplier landscape.
At this point, it would be interesting to show the results of the survey carried out in October
2010 by McKinsey&Company regarding the challenges lying ahead for companies´ supply
chains. The online study received responses from 639 executives representing a full range of
industries, primarily based in United Stated and Europe (The challenges ahead for supply
chains, 2010).
Fig. 4.1 – Companies´ challenges in supply chain management
17 Supply Chain Management
The survey can give some clues about the expected risks around which supply chain
managers should develop mitigations plans and acquire a certain level of preparedness.
Natural disasters, because of their unpredictability and potential damage level at every stage,
ought to be considered apart.
2 – Development of a Risk Mitigation Plan
In order to improve the resilience of the organization and the supply chain against the
different sources of risk exposed above, as well as to minimize the possibilities of those
disruptions to appear when it depends directly of internal or network related causes, the
following measures are provided.
The Risk Mitigation Plan should be developed after the analysis and measurement of the
principal sources of risk, followed by the consideration, election and synchronization of the
most suitable measures for the organization. As follows, a series of different measures
regarding certain areas and functions are exposed:
I. Information & Communication
Integrated information systems: they must lead to higher coordination degrees
between internal business functions, the different plants of the organization,
domestically and internationally based, suppliers and internal customers.
Virtual supply chain: this concept is related to the idea of virtual teaming, where
several individuals can get together for a project or discussion although they are not
together in the physical sense.
Virtual dual sourcing: through this method, information can be obtained upstream in
the line, rebuilt and relocated based on previously obtained information when an
emergency occurs.
External integration with key suppliers: it is critical to maintain the whole supply
chain integration when a crisis occurs. One of the most-used methods are contractor
agreements.
18 Supply Chain Management
II. Diversifying risk
Dual tooling: measure based on preparing multiple copies of equipment and molds
that store design information.
Extension of the company´s manufacturing network: this can be done in a
regional, national or international scale. When a disruption occurs in one location, the
others productions plans can minimize its overall impact over the entire organization
by increasing their production.
Extension of the company´s supply network: following a similar line that the
previous measure, risk can be also reduced from the supply perspective by
diversifying the vendors’ locations. This measure should be considered previous
analysis and differentiation between core and general inputs, and factors such as
proximity versus cost, delivery times or required inventory levels.
Core suppliers´ dependence degree: this aspect should be examined because, if the
company is highly dependent of very special or sophisticated components, it might
drastically reduce its flexibility and agility facing disruptions in its supply chain.
Communiqué: example of international operations
19 Supply Chain Management
Virtual supply chain dispersion: implementing a physical dispersion of
manufacturing and supplying on different scales is not always economically faceable
and a cost-effective method. In that case, a interesting alternative can be a virtual
supply chain dispersion, that can be carried out in example by sharing with other
companies or partners drawings and production process information so that, in a
situation of crisis, they can produce your product to give response to your demand.
Nevertheless, in these situations industrial and intellectual property affairs must be
carefully considered. Figure 4.1, from Wintec Industries, illustrates the above.
In addition, Figure 4.2,
from ChainLink Research,
shows the process of
migration from vertical
integration to virtual
enterprise, taking a farther
step in virtual supply chain
operations.
Fig. 4.1 – Operations dispersion and production support
Fig. 4.2 – Vertical versus Virtual integration
20 Supply Chain Management
III. Infrastructure issues
Physical network mapping and monitoring: the company has to deeply understand
the structure and location of the infrastructure network that gives support to its supply
chain, from the beginning to the end. In this way, when a disaster or disruption
occurs, a quick and precise evaluation of the impact and consequences can be carried
out, and the most suitable measures adopted.
Sources: (Logistics and Supply Chain Management, 2005), (Managing supply chain in times of crisis: a review
of the literature and insights, 2009) and (Supply chain lessons from the catastrophic natural disaster in Japan,
2012).
4 – Monitoring your risk environment and improvement of the Risk Mitigation Plan
The company´s environment is constantly changing thus, the company´s Risk Mitigation Plan
has to evolve and adapt in accordance with it. The plan´s development process includes
identifying leading indicators based on the key
organization and supply chain vulnerabilities
therefore, those indicators are the ones which must
be continuously monitored and followed, keeping in
mind that the challenge is to ensure that the chosen
measures are proportional to the risks, in terms of
both magnitude and likelihood (Logistics and Supply
Chain Management, 2005).
As final point, it should be highlighted that the process of designing a Risk Mitigation Plan
can also be a brilliant opportunity to improve the competitiveness of the company and
optimize its supply chain.
LintenLogic: Real-Time Risk Tracking,
Mapping and Alerts
21 Supply Chain Management
II – In crisis Reactive measures
Once the proactive measures, under the form of a Risk Mitigation Plan, have been carefully
developed and implemented, the probability of disruptions to occur should have been largely
reduced. However, it is not possible to eliminate the risk completely.
In accordance with this fact, the need of having a clear Crisis Response Procedure that allows
to the organization to face, in an appropriate and effective way, those inevitable situations
arises. The Crisis Response Procedure can be canalized trough the following steps:
1 – Determining the cause
According to the classification previously described, in this first step the source or the
combination of different sources that give origin to the disruptions, creating a crisis situation
within the organization have to be carefully identified.
Fig. 4.3 – Main sources of risk
22 Supply Chain Management
2 – Identification of the disruption´s scale and the affected areas of the supply chain
There are three categories in which it is possible to classify the affectation and impact of the
disruption (Managing supply chain in times of crisis: a review of the literature and insights,
2009):
I. Single stage: when the crisis affects just to one company within the entire supply
chain network.
II. Supply chain: in those cases the whole supply chain has been affected by the
disruption.
III. Regional: situations whose effects impact outside of the supply chain network and are
felt at a local, regional, national or international scale. Natural disaster usually fit
here.
3 – Crisis Respond Plan Decision making process to mitigate the disruption´s impact
The two previous stages were focused on situation analysis. When it has been properly done,
the decision making time arrives. At this stage the adequate actions must been taken, shaping
the strategy designed to fight against the disruptions and ensure business continuity.
The possible measures to be taken should be based on further actions starting from the ones
that have already been exposed regarding the Risk Mitigation Plan. In addition and, in order
to cope with natural disasters given that these sources of disruptions are the most
unpredictable and usually the most devastator, examples of the measures implemented by
different companies affected by the 2011 earthquake, tsunami and nuclear crisis in Japan will
be displayed then:
I. Internal measures: response actions that have direct effects on the organization’s
functions and performance:
Organization chart simplification: the company flattened the organization
structure to enable a faster sharing of remedies against the disaster.
23 Supply Chain Management
Restructuring information systems: thanks to an improved “field” IS,
which allowed the collection of real-time data, the information coming from
this system become crucial as restoration roadmap for production lines.
Establishing a 24-hour Crisis Centre: it was focused on facilitate
communications within the company itself, as well as between the
organization and external entities such suppliers, media and the government.
In addition, it had to manage and synchronize the implementation of the
selected response actions.
II. Supply related measures: here the examples of actions taken are aimed to fight
against problems with the organization´s suppliers, when they have been affected by
the disaster:
Quick diversification: the company searched for alternative suppliers within
and outside the country. The viability and implementation speed of this
measure is highly influenced by the kind of inputs the firm is working with.
The more technical and special components, the more complicated to find
quickly new vendors.
Strengthening relationships: the company paid visits to its suppliers to see
directly on the spot and discuss what their needs were in order to help them to
get back on track as soon as possible.
Direct inventory management: in order to face a sudden rise of orders and
demand caused by the needs related to disaster´s recovery operations, the
company directly managed the inventory of its supplier branches to accurately
and tightly manage parts supply.
III. Dealing with electric power shortage: measures based on alternative power supply
by means of gas natural and installation of electric self-generating systems were
taken.
Source: (Supply chain lessons from the catastrophic natural disaster in Japan, 2012)
24 Supply Chain Management
4 – Execution of the decisions according to the Crisis Respond Plan and recovery
This phase refers to the proper, efficient and synchronised implementation of the strategy
designed to deal with the disruptions occasioned by the disaster and to initiate, as soon as
possible, the way towards the recovery of normal operations and performance.
At this controversial point, managers must be able to motivate their teams and unify efforts
across the entire organization and supply chain in order to successfully achieve the exposed
above.
Regarding the recovery process, milestones should be established along the way as indicators
that show that the process and measures chosen are working out. These milestones can also
be used as motivation tools or points for the teams involved in the recovery actions.
The Talking Leader: motivation and objectives
25 Supply Chain Management
5 – Performance evaluation and continuous improvement
As final point and once the recovery process has been accomplished, the company should go
over and analyze how the entire process, from the point 1 to 4, has been carried out, as well
as the effectiveness and accuracy of the actions and measures implemented.
The goal of this final analysis is focused on evaluate the company´s performance facing
disruptions and take advantage of the lessons learned during the process, in order to
strengthen its resilience towards upcoming crisis situations.
Following the different examples of the measures taken by those companies affected by the
2011 disaster in Japan exposed at point 3, a set of various actions implemented after crisis
can be considered here:
Risk Management Department: the 24-hour Crisis Centre established just after the
disaster strikes was converted into a whole risk management department in charge of
conducting corporate risk analysis and the development of measures to manage these
sources of disruptions.
Stock related measures: by maintaining one month worth of inventory stock to give
time to the organization to recover from further possible crisis.
Inputs considerations: increasing the use of generic components so that the supply
chain becomes more flexible and adaptable facing disruptions in supplies.
New manufacturing processes: based on developing new manufacturing technology
that can handle both continuous and batch production lines together, as well as dual-
process lines, in order to increase manufacturing flexibility and adaptation to
different situation of demand´s influx.
26 Supply Chain Management
5. SCM´s role in humanitarian operations
The content of this chapter is based on the information, guidelines and recommendations
offered in the case of study Supply chains in humanitaria operations: cases and analysis
present in the bibliography.
5.1 – Natural disasters
We should start by defining the concept of natural disasters as natural events that, when
occurring on populated areas, they cause the destruction of local infrastructure and population
leading to a state of deprivation and suffering. Generally and immediately after the
occurrence of disasters, humanitarian operations are initiated with the intent to provide rapid
assistance. At this point, delays in delivery or relief can cost many lives and this fact
highlights the crucial role that logistics plays here. The occurrence of this kind of phenomena
has increased significantly in the last decade.
5.2 – Humanitarian response to natural disasters
In order to minimize as much as possible the impact of the disaster, reactive humanitarian
operations must be carefully planned to allow a rapid and appropriate response. This process
requires exceptional levels of coordination between all the players involved who are:
1. Governments
2. Nongovernmental organizations (NGOs)
3. UN agencies
4. Military
5. Private sector organizations
Their elevated number, as well as their different action procedures and goals make difficult
an efficient synchronization between all them. The best prepared player to manage a certain
disaster should take the position of leader regarding the development of the humanitarian
response.
27 Supply Chain Management
In addition, international humanitarian organizations and the rest of the exposed players have
a responsibility among three groups of stakeholders who must be considered:
I. Donors who provide funds
II. Beneficiaries of the programs
III. The international community
5.3 – The humanitarian supply chain
The main different between private sector supply chains and humanitarian supply chains is
that the first are driven by efficiency in order to reduce costs meanwhile, the second must be
more agile, adaptable and better prepared for crisis given that the survival of large numbers of
people depends on their operations.
The activities involved in humanitarian supply chain, following the same structure that
business supply chains, are the next:
1. Preparation 4. Transportation 7. Customs clearance
2. Planning 5. Storage
3. Procurement 6. Tracking
When dealing with humanitarian operations, the supply chain needs to be flexible and able to
respond quickly to unpredictable events. The main challenge of humanitarian supply chain
management is to establish a flow of donation from different sources which are not always
useful, timely or appropriate, with minimal waste of resources, positioning efficiently
workforce, goods and equipment to affected areas. Generally, the main difficulty that
humanitarian supply chains face is administrative and logistical bottlenecks due to poor
infrastructure and the multiplicity of agencies and governments involved in these operations.
5.4 – Decision making process in humanitarian supply chains
The decision making process in humanitarian operations has three main steps, following a
very similar structure comparing with business supply chains. Figure 5.1 illustrates them:
28 Supply Chain Management
There are two key types of information regarding humanitarian SCM that feed the decision
making process:
Needs information: needs assessment, size of the affected population, additional
adversity vulnerability, damage levels, pre-existing poverty level and so on.
Logistics information: distance from the hub, transportation capacity, access roads
open or existing cargo handlings orders among others.
Another pillar to develop successful operations is an efficient and precise communication
network that must allow understanding and predicting the effect of the measures adopted over
time. In addition, this communication network has to lay the foundations for the
synchronization among the different players involved in the humanitarian response.
Regarding strategy design, variables such as the specifics needs of survivors, inventories,
transportation capacity, security conditions in the region and climate conditions have to be
analyzed.
Looking at logistics and distribution, the following components must be considered: resource
allocation policies, needs assessment, uncertainty of demand and supply, location for storage
and shipment of goods, type of vehicle fleet and technology and uncertainty about routes and
vehicles.
Fig. 5.1 – Decision making process in humanitarian operations
operations
29 Supply Chain Management
5.5 – Long term operations and recovery
The process of recovery is going to be defined and explained by means of the following
graph. The information has been extracted from the report Early recovery: an overview of
policy debates and operational challenges present in the bibliography.
30 Supply Chain Management
5.6 – Lessons from the latest disasters
In the case of study Supply chains in humanitaria operations: cases and analysis, an
assestment of humanitarian operations and supply chains performance dealing with the latest
natural disasters that have taken place in the last decades (Indian Ocean 2004, Pakistan 2005,
Brazil 2011 and Japan 2011) is carried out.
From this analysis, some recommendations aimed to improve efficiency regarding certain
parts of supply chains arise:
Transportation: it is necessary to map the risk areas and identify the available
resources by type of transport looking at units coming from transport services
providers, government entitities and private organizations with fleets availables.
Storage and handling: certain points to receive goods and the availability of
equipment within them should be analyzed and determined in order to manage
propperly the storage and distribution process. As well, qualify staff is crucial to
reduce errors and avoid congestions.
Distribution: the previous recommendation should be made to minimize the
distance to the beneficiaries and it has to be supported by information data regarding
the goods available and the people affected.
Supply management: the development of standars, procedures and technical
specification for supplies would help to speed up operations and minimize wastes.
Performance evaluation: milestones for periodic evaluation of operations
performance should be established based on acqurate field data.
31 Supply Chain Management
5.7 – Implication of recovery processes on profit-driven supply chains
As has been exposed before, the recovery phase is focused on the restoration of basic services
and the beginning of the repair of physical, social and economic damage by the
reconstructions of many different facilities and utility systems.
This process needs large amounts of products and services to be accomplished thus, it can
bring very profitable business opportunities to certain companies who manufacture or sell
these inputs. In addition, there are cases in which the demand soars suddenly because of
critical needs of the products or services offered by a certain firm. This profitable situation
involves outstanding SCM related challenges, considering also that the disaster could have
affected to its own supply chain network. Furthermore, this kind of business opportunities
also has important ethical implications that must be carefully considered and managed.
Fig. 5.2 – Recovery operations management
33 Supply Chain Management
6. Table of figures
Fig. 3.1 – Supply chain network structure ............................................................................. 5
Fig. 3.2 – Supply chain stakeholders...................................................................................... 7
Fig. 3.3 – Double competitive advantage ............................................................................... 8
Fig. 3.4 – The value chain ...................................................................................................... 9
Fig. 3.5 – From local to global operations ........................................................................... 11
Fig. 3.6 – SCEM functions ................................................................................................... 12
Fig. 4.1 – Companies´ challenges in supply chain management ......................................... 16
Fig. 4.1 – Operations dispersion and production support .................................................... 19
Fig. 4.2 – Vertical versus Virtual integration ....................................................................... 19
Fig. 4.3 – Main sources of risk ............................................................................................. 21
Fig. 5.1 – Decision making process in humanitarian operations ......................................... 28
Fig. 5.2 – Recovery operations management ....................................................................... 32
34 Supply Chain Management
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