responding to disruptions

RESPONDING TO DISRUPTIONSDr.Chawapol Jariyawiroj

Country Manager – AWS Thailand

The world has changed…

Consumers want their services faster, more customized, better,

cheaper, anytime, anywhere

Explosion of structured and unstructured data

Cloud technology has proven to be the most

disruptive technology in history

75B devices to be connected to internet by 2020

9.4 devices/person

Real Time

is NOT Enough…

The future is

Predictive business

Bracing for the changes

• BCG research indicates that leaders believe the biggest impacts on their industry will come from:– Speed of adopting new

technology– Big-data analytics– Technology platforms– Enhanced operations

processes

Tools to innovate to serve customers better

To understand what customers really want

To bring innovations to the market faster and cheaper

To help your workforce to be more productive and deliver more value than ever before

Speed of adopting new technology

Big-data analytics

Technology platforms

Enhanced operations processes

What do these companies have in Common??

Meerkat

VARIABLE

EXPENSEReplace capital

expenditure with variable

expense

ECONOMIES

OF SCALELower variable expense

than companies can

achieve themselves

ELASTIC

CAPACITYNo need to guess capacity

requirements and over-

provision

SPEED AND

AGILITYInfrastructure in minutes

not weeks

FOCUS ON

BUSINESS not ITNot undifferentiated heavy

IT lifting

INCREASE

INNOVATIONLower the cost of

experimentation

Cloud has leveled the Playing Fields in every industry

Media & Entertainment

GamingHealthcare

Financial Services

GovernmentEnterprise IT

Manufacturing Travel/Hospitality Life Sciences Home

Now the “Traditional” Enterprises are following suit

“You’re going to change every part the customer sees. You won’t have a lot of money. There will be a very small team. There will be a working product in 3

months. And you will have a production product in 11 or 12 months.”

Chip Blankenship, CEO of GE Appliances

A Digital Business is all about turning

Data

Business Value

Digital Businesses differentiate themselves purely through:

ideas, data and customer relationships

Digital transformation means

REINVENTION of core offerings & processes

or

INVENTION of new ones

through

Digital technologies

The faster you get new ideas to market,

The better you collect, analyze and predict data,

The quicker you react to customer feedback,

= The more successful you are.

Culture of InnovationEnabling Innovation for

Everyone

Digital Startup Customers

Meerkat

Digital Enterprise Customers

AWS Digital Media Customers

NASA/JPL

Invention comes in many forms and at many scales. The most radical and transformative of inventions are often those that empower others to unleashtheir creativity – to pursue their dreams.

Jeffrey P. BezosFounder and Chief Executive OfficerAmazon.com, Inc.

TheInstitutional

YES!

OUR MISSION

we want to be earth’s most customer centric company

TheInstitutional

YES!

OUR COMMITTMENT

we make our customers’ lives easier

TheInstitutional

YES!

INNOVATION AT THE EDGE

enable everyone to innovate

TheInstitutional

YES!

Translating Sign Language to Speech

• Bluetooth enabled gloves • Records hand position and

movement• Uses deep learning to

match gestures with words• Text to speech

TheInstitutional

YES!

AMAZON’S INNOVATION EQUATION

f(i) =

Culture Organization*

Architecture^Mechanisms *

TheInstitutional

YES!

Innovation manifested across so many domains…

Drone Development

Advanced Shopping

Kindle Reader In-house Entertainment

Grocery Delivery

Video Streaming

Home AutomationCloud Computing

»Mechanisms Working Backwards Process

Andon CordCorrection of Error (COE)

How do we organize for innovation?

TheInstitutional

YES!

WHERE INNOVATION STARTS

we start with the customer and work backwards

TheInstitutional

YES!write the press release

TheInstitutional

YES!write the FAQ

TheInstitutional

YES!define the user interaction and write the manual



»ArchitectureMicro-services Architectures

Loosely Coupled ApplicationsSelf Service Platforms – No Gatekeepers


TheInstitutional

YES!

“We are creating powerful self-service platforms that allow thousands of people to boldly experiment and

accomplish things that would otherwise be

impossible or impractical."

Self-Service Platforms without Gatekeepers

amazon vertraulich

HYBRID

ARCHITECTURE

Data Backups

Integrated

App

Deployments

Direct

Connect

Identity

Federation

Integrated

Resource

Management

Integrated

Networking

MARKETPLACE

Business

AppsDatabases

DevOps

ToolsNetworkingSecurity Storage

Business

Intelligence

ENTERPRISE

APPS

Virtual

Desktops

Sharing &

Collaboration

Corporate

Email

Backup

IoT

Rules

Engine

Device

Shadows

Device

SDKs

Registry

Device

Gateway

DEVELOPMENT & OPERATIONSMOBILE SERVICESAPP SERVICESANALYTICS

Data

Warehousing

Hadoop/

Spark

Streaming Data

Collection

Machine

Learning

Elastic

Search

Queuing &

Notifications

Workflow

Search

Email

Transcoding

One-click App

Deployment

Identity

Sync

Mobile App

Testing

Push

Notifications

DevOps Resource

Management

Application Lifecycle

Management

Containers

Triggers

Resource

Templates

API

Gateway

Streaming Data

Analysis

Business

Intelligence

Mobile

Analytics

Single Integrated

Console

TECHNICAL & BUSINESS SUPPORT

SupportProfessional

Services

Account

Management

Partner

Ecosystem

Solutions

Architects

Training &

Certification

Security &

Billing Reports

GAMING

3D Game

Engine

Character

Designer

Multiplayer

Service

Twitch

Integration

Cloud

Integration

RegionsAvailability

Zones

Points of

Presence

INFRASTRUCTURE

CORE SERVICES

ComputeVMs, Auto-scaling, Load Balancing,

Containers, Cloud functions

StorageObject, Blocks, File,

Archivals, Import/Export

DatabasesRelational, NoSQL,

Caching, Migration

CDN NetworkingVPC, DX, DNS

Access ControlIdentity

Management

Key

Management &

Storage

Monitoring

& Logs

SECURITY & COMPLIANCE

Resource &

Usage Auditing

Configuration

Compliance

Web application

firewall

Assessment and

reporting

Most Robust, Fully-Featured Technology Infrastructure Platform





»CultureOur People: we hire builders, innovators, entrepreneursOur Beliefs: Amazon Leadership Principles


TheInstitutional

YES!

“We will make bold rather than timid investment decisions where we see a sufficient probability of gaining

market leadership advantages. Some of these investments will pay off, others will not, and we will have

learned another valuable lesson in either case.” Jeff Bezos, 2013 Shareholder letter

Entrepreneurial Culture

At Amazon, we hire Builders and let them Build

Everyone of us is a leader on our mission

Customer ObsessionOwnership

Invent and SimplifyAre Right, A Lot

Hire and Develop the BestInsist on the Highest Standards

Think BigBias for Action

FrugalityLearn and Be Curious

Earn TrustDive Deep

Have Backbone; Disagree and CommitDeliver Results

Amazon Leadership Principles






»Organization

Experimentation

Two Pizza Teams


TheInstitutional

YES!

• AWS Services enable experimentation via primitives

• Companies can build on existing services

• Rapid prototyping and iteration are key

• Embrace failure

Experiment Frequently

TheInstitutional

YES!

WILLINGNESS TO BE MISUNDERSTOOD

for a long period of time

amazon vertraulich

TheInstitutional

YES!

TheInstitutional

YES!

Learn from failures…

TheInstitutional

YES!

• Decompose to Primitive Problems

• Single-threaded focus• Small “Two Pizza Teams”• Enables self-directed teams• Fosters ownership & autonomy

Two Pizza Teams






»Organization

Experimentation

Two Pizza Teams


We had three big ideas at Amazon that we have stuck with for 20+ years, and they are the reason we are successful: put the customer first, invent and be patient.

Jeffrey P. BezosFounder and Chief Executive OfficerAmazon.com, Inc.

TheInstitutional

YES!

THANK YOU

responding to disruptions

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