Science Festival BelgradeAn Idea Worth the Effort!

About us

APG “Museum Night” is a non-governmental, non-profit organization which gathers young people involved in different areas such as culture management, art, science, marketing, public relations, design etc. It was founded with aim to affirm universal and unjustly neglected social values through the creative initiatives.

Organizational chart

Objective

To interest, inform and include the whole society in the

significance of the science and technology for our existence

Concept

At the previous Festivals, the most popular programs were:

§ Cook with our Chemists§ Why Fly?§ Blame it on Curves§ The Secret of Alchemists

§ Psychology of Music§ Why the Sex is Funny? § Journey to the Center of the Earth§ We Want the Beauty and the Health

A. Einstein: “As Simple As Possible, But Not Simpler”

Art + science = link for future, a must, an

excelent match

How it started?Science Festival 2007 in numbers

1 location (800 m2) 2 days 38 events: 18 science exhibitions, 16

lectures, 3 science shows, 1 workshop

120 science explainers 12 institutions as partners 8.000 visitors

Science Festival 2008 in numbers

§ 1 location (2.400 m2)§ 3 days§ 62 events: 21 science exhibitions,

24 lectures, 14 science shows, 3 workshops

§ 170 science explainers§ 18 science institutions as partners§ 15.000 visitors

Programming and Selection Public call

Suggestions from partner institutionsInvitations from other countries

Defining target groups

Program Board makes the selection

PartnersMuseum of Science and Technology ๏ Institute of Physics ๏ Institute of Molecular Genetics and Genetic Engineering ๏ Institute for Multidisciplinary Studies ๏ Vinca Institute ๏ National Forensic Center ๏ Laboratory for Experimental Psychology ๏ Biological Research Institute ‘Siniša Stankovic’ ๏ Astronomical Society ‘Rudjer Boškovic’ ๏ Faculty of Chemistry ๏ Faculty of Biology ๏ Botanical garden ‘Jevremovac’ ๏ Faculty of Physics, Historical Museum of Yugoslavia ๏ Faculty of Agriculture ๏ Faculty of Mining and Geology and others.

PR and advertising strategy

The Science Festival 2008 was covered by more than 60 electronic and print media.

§ Six weeks long PR campaign§ Advertising in about 20 monthly, weekly and daily

publications§ Indoor and outdoor advertising§ Radio advertising§ 25,000 free copies of printed Festival program bulletin § Web page www.festivalnauke.org§ Interactive promotional stand in the centre of Belgrade§ Posters and bulletins in every elementary and high

school, vocational school and faculty in Serbia.

“Serbia has a future” “Intelligence strikes back” “The formula for long queues is

invented” “Magic of the brand new EXIT” “DNA code to take away” “A class to dream of!” “Visitors in a skin of the

scientists”

Financing - Three pillars of funding

International dimension

Emphasizing thenetworking

and exchange

of

ideas and

exhibitions

Genoa 2008 and Korea 2009

Plans for 2009

2 locations, 4.000 m2

More international speakers More integration of art and

science Science Film Festival

Be our guest at Belgrade Science Festival 2009!