School: School of Business Course Number: BUSN318 Course

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  • STUDENT WARNING: This course syllabus is from a previous semester archive and serves only as a preparatory reference. Please use this syllabus as a reference only until the professor opens the classroom and you have access to the updated course syllabus. Please do NOT purchase any books or start any work based on this syllabus; this syllabus may NOT be the one that your individual instructor uses for a course that has not yet started. If you need to verify course textbooks, please refer to the online course description through your student portal. This syllabus is proprietary material of APUS.

    School: School of Business Course Number: BUSN318

    Course Name: Small Business Management Credit Hours:3

    Length of Course:8 weeks Prerequisite: None

    Please see the Lessons area in the classroom for additional course specific information

    Table of Contents

    Course Description Course Materials

    Course Objectives Course Outline Course Delivery Method

    Academic Services Policies Turnitin.com

    Course Description (Catalog)

    This course focuses on the unique aspects facing the small business, to include issues of strategy, marketing, personnel, operations, profitability, surviving in the market, financing, among other issues. Resource constraints are covered as a major topic.

    (Note to Students: The course materials, assignments, learning outcomes, and expectations in this upper level undergraduate course assume that the student has completed all lower level general education and career planning coursework necessary to develop research, writing, and critical thinking skills. Students who have not fulfilled all general education requirements through courses or awarded transfer credit should strongly consider completing these requirements prior to registering for this course.

    Course Materials

    Required Text

    Longenecker, J.G., Petty, J.W., Palich, L.E, and Hoy, F. (2012). Small Business Management: Launching

    & Growing Entrepreneurial Ventures (16th

    Edition). Mason, Ohio: South-Western-Cengage.

    The VitalSource e-book is provided via the APUS Bookstore Please visit http://apus.libguides.com/bookstore for more information

    http://apus.libguides.com/bookstore

  • STUDENT WARNING: This course syllabus is from a previous semester archive and serves only as a preparatory reference. Please use this syllabus as a reference only until the professor opens the classroom and you have access to the updated course syllabus. Please do NOT purchase any books or start any work based on this syllabus; this syllabus may NOT be the one that your individual instructor uses for a course that has not yet started. If you need to verify course textbooks, please refer to the online course description through your student portal. This syllabus is proprietary material of APUS.

    Course Objectives

    This course of instruction is intended to provide the student with a solid academic background to continue taking business courses, and for those students so inclined, the background needed to start, purchase, or franchise a small business. Upon completion of this course of study, the student will be able to:

    1. Discuss, adapt, and apply management principles unique to small businesses. 2. Analyze and evaluate case studies representative of situations small business managers face. 3. Professionally interact with fellow students or business managers to solve complex small

    business problems. 4. Complete a project that closely mimics projects often performed by small business managers.

    Course Outline

    Week Learning Objective(s)

    1

    From Concept to

    Action

    All Work Due

    Sunday by Midnight

    LO-1 Students will explain the nature of entrepreneurship and how it is related to small business. LO-

    2 Students will identify motivators or rewards of entrepreneurial careers.

    LO-3 Students will define competitive advantage.

    LO-4 Students will discuss the importance of the sustainability of competitive advantage.

    LO-5 Students will identify barriers to entry and describe how they affect opportunities.

    LO-6 Students will describe change-based sources of entrepreneurial opportunity.

    LO-7 Students will discuss the benefits of e-commerce to small firms. LO-

    8 Students will explain the challenges that global enterprises face.

    LO-9 Students will identify five factors that determine whether an idea is a good investment opportunity.

    LO-10 Students will describe the characteristics of highly successful startups.

    LO-11 Students will identify the major pros and cons of franchising.

    LO-12 Students will outline the complex roles and relationships involved in a family business.

    LO-13 Students will identify management practices that enable a family business to function effectively.

    2

    Starting to Build the

    Plan

    All Work Due

    Sunday by Midnight

    LO-1 Students will explain the need for a business plan from the perspectives of both internal and external users.

    LO-2 Students will describe what determines how much planning an entrepreneur and a management team are likely to do.

    LO-3 Students will list practical suggestions to follow in writing a business plan and outline the key sections of a business plan.

  • STUDENT WARNING: This course syllabus is from a previous semester archive and serves only as a preparatory reference. Please use this syllabus as a reference only until the professor opens the classroom and you have access to the updated course syllabus. Please do NOT purchase any books or start any work based on this syllabus; this syllabus may NOT be the one that your individual instructor uses for a course that has not yet started. If you need to verify course textbooks, please refer to the online course description through your student portal. This syllabus is proprietary material of APUS.

    Week Learning Objective(s)

    LO-4 Students will identify available sources of assistance in preparing a business plan. LO-5 Students will describe small business marketing and the nature of the marketing research process.

    LO-6 Students will define market segmentation and its related strategies.

    LO-7 Students will explain the different methods of forecasting sales. LO-

    8 Students will identify the components of a formal marketing plan.

    LO-9 Students will describe the characteristics and value of a strong management team.

    LO-10 Students will explain the common legal forms of organization used by small businesses and identify factors to consider in choosing among the primary legal forms of organization.

    LO-11 Students will describe the unique features and restrictions of specialized organizational forms such as limited partnerships, S corporations, and limited liability companies.

    LO-12 Students will explain the nature of strategic alliances and their uses in small businesses.

    LO-13 Students will describe the effective use of boards of directors and advisory councils.

    LO-13 Students will explain how different forms of organizations are taxed by the federal government.

    3

    Continuing to Build

    the Plan

    All Work Due

    Sunday by Midnight

    LO-1 Students will identify the factors affecting choice of a business location.

    LO-2 Students will describe the attraction and challenges of a home-based business.

    LO-3 Students will describe the purpose and content of the income statement and balance sheet. LO-

    4 Students will compute a firm's cash flows.

    LO-5 Students will forecast a new ventures profitability.

    LO-6 Students will estimate the assets needed and the financing required for a new venture. LO-

    7 Students will describe how the nature of the firm affects its financing sources.

    LO-8 Students will evaluate the choice between debt financing and equity financing. LO-

    9 Students will describe various sources of financing available to small firms.

    LO-10 Students will explain the importance of having an exit strategy and the options available for exiting.

    LO-11 Students will explain how to value a firm being sold and how to decide on the method of payment.

    LO-12 Students will provide advice on developing an effective exit strategy.

    4

    All Work Due Sunday by Midnight

    LO-1 Measuring Progress

  • STUDENT WARNING: This course syllabus is from a previous semester archive and serves only as a preparatory reference. Please use this syllabus as a reference only until the professor opens the classroom and you have access to the updated course syllabus. Please do NOT purchase any books or start any work based on this syllabus; this syllabus may NOT be the one that your individual instructor uses for a course that has not yet started. If you need to verify course textbooks, please refer to the online course description through your student portal. This syllabus is proprietary material of APUS.

    Week Learning Objective(s)

    5

    Small Business

    Marketing

    All Work Due

    Sunday by Midnight

    LO-1 Students will explain how customer satisfaction influences customer loyalty.

    LO-2 Students will identify the key characteristics of consumer behavior.

    LO-3 Students will explain product strategy and related concepts.

    LO-4 Students will describe the components of a firms total product offering.

    LO-5 Students will describe the legal environment affecting product decisions.

    LO-6 Students will explain the role of distribution in marketing.

    LO-7 Students will describe the major considerations in structuring a distribution system. LO-

    8 Students wi

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