scarlett pr & marketing credentials 2013

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CREDENTIALS SCARLETT PR & MARKETING TEL: + 44 (0) 1293 822598 / +44 (0) 1372 200 111 www.scarlettpr.co.uk Twitter @ScarlettPRLoves Facebook Scarlett PR & Marketing

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Page 1: Scarlett PR & Marketing Credentials 2013

CREDENTIALS

SCARLETT PR & MARKETING

TEL: + 44 (0) 1293 822598 / +44 (0) 1372 200 111

www.scarlettpr.co.uk

Twitter @ScarlettPRLoves

Facebook – Scarlett PR & Marketing

Page 2: Scarlett PR & Marketing Credentials 2013

Scarlett PR & Marketing is an internationally connected boutique agency which was founded in 2004 by two former colleagues Juliet Wheater and Jane Couchman.

The two Co-Founders work across each account on a daily basis and two Account Executives make up the Scarlett PR team.

25 years combined B2B and Lifestyle PR experience within the luxury travel, fashion, food & drink, beauty and corporate industries.

Scarlett PR was formed to provide a friendly, efficient and creative

service to both journalists and clients alike.

Scarlett PR & Marketing believes passionately in each client’s business and therefore devises bespoke and strategic campaigns for each client’s requirements.

Page 3: Scarlett PR & Marketing Credentials 2013

SERVICES

Product Placement within all media – print, radio, television, website, blogs etc

Brand Building

Soft Business & Trade Features

Event Organisation & Management

Group Press Trips/ Individual Visits

Business Profiles

Promotions (Giveaways/Competitions)

Sponsorship

Celebrity Endorsement

Product Launches / Shop openings

Brochure design / videos & multi media presentations

Page 4: Scarlett PR & Marketing Credentials 2013

Carey’s Manor Hotel & SenSpa, New Forest

Highbullen Hotel, Golf and Country Club in North Devon

Thai Square Spas in Covent Garden and Tower Hill

Knockinaam Lodge and Michelin starred restaurant.

Galgorm Resort & Spa, Northern Ireland (The 100 Best Restaurants in Ireland 2013).

The Montagu Arms Hotel & Michelin starred The Terrace Restaurant, New Forest

The Ultimate Detox & The Ultimate Balance – in association with von Essen hotels

Thai Square Restaurants in London

The Brasserie at the National Maritime Museum – launched to the UK Press

Clumber Park Hotel & Spa (Bespoke Hotels), Nottinghamshire

Durrants Hotel (London Hotel of the Year 2010, Good Hotel Guide), Marylebone

The Ring Hotel, Vienna – launched to the UK press

The Quay Hotel & Spa – North Wales

Tiara Hotels – France & Portugal

Linthwaite House Hotel, Lake District

PAST & CURRENT CLIENTS

Page 5: Scarlett PR & Marketing Credentials 2013

TRAVEL EXPERIENCE The Capital Hotel, Knightsbridge

The Goring Hotel, Grosvenor Gardens

Skibo Castle & Spa, Scotland

The London Outpost, Skibo Sister Property

Hustyns, Cornwall

The Quay Hotel & Spa – North Wales

Elite Hotels:

- Ashdown Park Hotel

- The Grand Hotel, Eastbourne

- Tylney Hall

- Historic House Hotels:

Bodysgallen Hall & Spa, Llandudno

Hartwell House & Spa, Buckinghamshire

Middlethorpe Hall & Spa, York

The Townhouse Company:

- The Howard Hotel, Edinburgh

- The Bonham, Edinburgh

- The Edinburgh Residence

Apex Hotels:

- Apex City Hotel, Edinburgh

- Apex European, Edinburgh

- Apex City Quay Hotel & Spa, Dundee

- Apex International, Edinburgh

Project Work Includes:

- Marriott Hotels throughout UK

- Hotel Martinez, Cannes

- Raleigh International

Meridian Club, Turks and Caicos

Islands

Page 6: Scarlett PR & Marketing Credentials 2013

FOOD/DRINK • Dooley’s – Premium Toffee Vodka

• The Terrace Restaurant, Michelin star at the Montagu Arms Hotel

• Dewar’s Whisky and Distillery

• Harrods Hampers

• Harrods Corporate Hospitality (Georgian Restaurant & The Food Halls)

• The Capital 2 Michelin Star Restaurant

• The Mirabelle Restaurant, The Grand Hotel

• Mint Leaf Bar & Restaurant, Suffolk Place

• Agua Bar and Restaurant – Apex City Hotel

• Elsenham Fine Foods

Page 7: Scarlett PR & Marketing Credentials 2013

BEAUTY EXPERIENCE

• Givenchy Fragrances & Cosmetics

• The Parlour, London Day Spa

• Natura Bisse

• Bliss Gifts

• Givenchy Spas: Le Saint Géran & Le Touessrok

• Tylney Hall Spa Re-launch

• Urban Retreat at Harrods

• Taylor of London Fragrances

• Acqua di Parma

• Remington Haircare

• Remington Spa Products

• Charles Worthington -Electrical

Appliances

• Beauty Without Cruelty

• Nailoid – Nail Care

• Mattese NYC – UK Launch

• Apex Yu Spa - UK Launch

• Michael Kors – UK Launch

• Marc Jacobs - UK Launch

• Floris of London

Page 8: Scarlett PR & Marketing Credentials 2013

FASHION EXPERIENCE

• Givenchy Couture & RTW

• Lepel Lingerie & Swimwear

• Peacocks

• Texier Luggage

• Unisa Shoes

• Akino Bags

• Kate & Emma Jewellery

• Green Baby Organic Clothing & Accessories

• Organics for Kids – eco infants clothing line

• Tesco Clothing - Florence & Fred

• Zippo Lighters

• Redwing Boots

Page 9: Scarlett PR & Marketing Credentials 2013

Galgorm Resort & Spa

"Since engaging Scarlett PR to look after our UK Pr, we have been more than impressed with the

amount of exposure we have had in the UK Glossies and newspapers, all of which has had a

marked effect on our business, both for the hotel and the Spa. In particular, being voted 2nd Best

Spa in the World in OK! Magazines Hot Stars was a major coup and has resulted in a significant

increase in Spa treatment sales. Juliet and Jane are constantly and proactively providing the press

with details of our services, special offers, new products and so on. They work very much on their

own initiative which is a great bonus for me as I have a busy schedule and I can get on with other

things safe in the knowledge that Scarlett are working away diligently and that in one of the next

magazines I pick off the shelf in WH Smith, we are sure to appear!"

Yvonne Moore, General Manager

Greenclose Ltd

John Leach, Director of Greenclose Ltd., made the following comments about Scarlett PR:

"Scarlett PR have proven to be tireless and excellent ambassadors for Careys Manor and SenSpa,

having successfully worked beyond their initial remit which was to gain PR coverage in the national

broadsheets. They have also gained extensive coverage in glossy monthly magazines and other

media. We have also regularly been offered cost effective competition opportunities. Their

communication is clear and helpful and we feel that we are accurately represented.

Because of their success, we recently invited Scarlett to manage PR for one of our other hotel

properties, The Montagu Arms. We undoubtedly consider Scarlett PR to be an essential and valued

business partner."

CLIENT TESTIMONIALS

Page 10: Scarlett PR & Marketing Credentials 2013

PRESS COVERAGE – FOOD MAGAZINES

Page 11: Scarlett PR & Marketing Credentials 2013

PRESS COVERAGE – TRAVEL MAGAZINES

Page 12: Scarlett PR & Marketing Credentials 2013

PRESS COVERAGE – NATIONAL NEWSPAPERS

Page 13: Scarlett PR & Marketing Credentials 2013

PRESS COVERAGE – NEWSPAPER SUPPLEMENTS

Page 14: Scarlett PR & Marketing Credentials 2013

PRESS COVERAGE – WOMEN’S GLOSSY

MAGAZINES

Page 15: Scarlett PR & Marketing Credentials 2013

PRESS COVERAGE – WEEKLY CELEBRITY

MAGAZINES

Page 16: Scarlett PR & Marketing Credentials 2013

PRESS COVERAGE – WEBSITES & BLOGS

Page 17: Scarlett PR & Marketing Credentials 2013

"Scarlett are great at quietly pushing their clients without it ever seeming that way. Always great to

chat to, they're efficient, responsive, and generally make a journalists job that much easier.“

Jeremy Lazell – Sunday Times

JOURNALIST TESTIMONIALS

“Scarlett PR is a dynamic partnership with a keen knowledge of trade titles. Juliet and Jane have

regularly contacted me to discuss the forthcoming features and always deliver the information well in

advance of the deadlines.”

Yasmin Razak - Conference & Incentive Travel

“I have worked with Juliet and Jane from Scarlett PR on a number of occasions and have always

found them to be incredibly friendly, thoroughly enthusiastic and most professional in all aspects of

their work. Their responses to requests - no matter how urgent or obscure - are always prompt and

polite. I would have no hesitation in recommending their services to any company or brand seeking

positive media exposure.”

Eileen Leahy - Lifestyle Editor of Saturday Express Magazine

“My stay was organised very efficiently by Scarlett PR.”

Jeremy Wayne - Restaurant Editor – Tatler /The Guardian

Page 18: Scarlett PR & Marketing Credentials 2013

“I've found Scarlett PR efficient and reliable as a PR company, especially with the hotel feature

I'm currently working on, and would definitely contact them when working on a future feature.”

Emily Peck – BBC Good Homes

“Juliet & Jane have always been a pleasure to work with over the years. They are friendly and very

efficient and constantly go that extra mile to help. I whole-heartedly recommend them.”

Jennie Warner – Good Housekeeping

JOURNALIST TESTIMONIALS

“Working with Juliet is a real joy. She is hugely competent , ridiculously nice and extremely

helpful. I often think how lucky her clients are to have her working tirelessly working so brilliantly

on their behalf. Coupled with this, she’s a really lovely person”.

Rachel Southwood – Editorial Director of Wedding Ideas magazine & Co-founder of Giraffe

Media Ltd

“I have always found Scarlett PR a pleasure to work with. Juliet is helpful and accommodating and always quick to deal with any requests. I have also found the company to be proactive in approaching me with new clients and would not hesitate to recommend them.“

Lisa Pollen - OK!

Page 19: Scarlett PR & Marketing Credentials 2013

OUR APPROACH....

• We believe close liaison with our clients has been the key to our success. We see ourselves as an extension to each client’s business, where we help build brand awareness and gain maximum relevant and quality exposure for a client, with strategies designed to deliver maximum return on investment.

• Scarlett PR is results driven and consistently meet and exceed set targets, in order to ensure clients stand out in the highly competitive sectors in which they operate.

• We take on our clients with a long term view and so organise monthly meetings to present status reports of activity undertaken and discuss forthcoming strategy.