blue ocean pr credentials

… Define Your Edge… Think Deep

Blue Ocean PR

Agency Credentials 2014

… Define Your Edge

Who We Are

Blue Ocean is a boutique PR Agency established Feb 2008

Inspired from “Blue Ocean Strategy”

A new business strategy that aims at

Creating new opportunities through innovations

Shifting businesses from “Red Oceans” to “Blue Oceans”

Founder & Managing Director22 years Experience with Starwood Hotels & Resorts

Regional PR for Africa & the Middle East

AccoladesBronze Award from “Hospitality Sales & Marketing International”

New York” for “Crisis Communication Campaign”


Our Client Portfolio


Testimonials

“Blue Ocean PR is that rare thing – a boutique PR agency providing consistently high quality and timely professional advice but with reasonable fees and a genuine personal interest in the needs of its clients” ...

I’ve known Blue Ocean PR team since 2008. As a journalist, I find them very unique in their professional expertise, in understanding how to capture the media and how to deliver the right information and timely.

"I thoroughly enjoyed working with Blue Ocean PR. They did a wonderful job in managing and magnifying my media presence. Working with them is a pleasure”.

Claire Davies, Communications Manager, Actis UK

Saad Zaghloul; Managing Editor Al-Borsa & CEO Daily News

Omar Samra, Mountain Climber, and Founder of Wild Guanabana


What We Offer

Service Expertise

Media Relations Events Corporate Communication

Media Training

Media Monitoring& Analysis

Product & Service Launches

Copy Writing

Social Media

CSR

InvestmentFinanceTravel & Hospitality

IT & Telecom Education Energy

Sector Expertise and Growing …

Lifestyle

Real Estate

Research


Media Relations

We offer excellent media relations services across all sectors, as a result of

strategic planning, in-depth knowledge of the local media; targeted messaging and

flawless monitoring. We challenge ourselves to achieve the highest ROI possible.


Event Management

Blue Ocean PR has managed some of the best PR Events for an elite

ensemble of business clients. From venue selection to branding to on the ground

management, we handle all logistics flawlessly, and with true passion.


In Blue Ocean PR, we understand the

meaning of brand equity; we embrace the

very essence of this communication cycle

by celebrating brand values through

strategic PR messaging.

Product & Service Launches


Trade Shows

Trade Shows represent a great platform for brand exposure and innovations. They also offer unique opportunities for market insights and networking. From international travel trade shows; to AVEX; to CityScape and more, we have worked with diverse group of business leaders in their own leagues.


Media Training is essential for today’s businesses. Technology has set new standards for

the speed with which information travel . Business leaders need to be prepared not to only to

communicate effectively, but to dominate the communication scene. Backed with

comprehensive knowledge of local and international media; and over 15 years of PR training

experience in Starwood Hotels, Blue Ocean PR offers customized PR training modules.

Media Training


Media Monitoring & Analysis

Media Monitoring &

Analysis is an area where we

truly excel. In addition to providing

daily and timely clipping service, we

have created our own measurement

methodology to analyze news and

key messages quantitatively and

qualitatively. We provide

professional ‘market insights’, a

pre-requisite for corrective

strategies and keeping ahead of the

competition.

A B C0%

10%

20%

30%

40%

50%

60%

70%Share of Voice

Positive

0.5 1 1.5 2 2.5 3 3.50

2,0004,0006,0008,000

10,00012,000

1

1

1

Advertising Value in EGP

Adv


CASE STUDIESSome Best Practices from Blue Ocean PR

Case Studies


Launching the Actis story

Actis is a private equity investor in emerging markets with a growing portfolio worth US$7 billion under management. Blue Ocean PR has been Actis PR partner since 2008, rolling out major acquisitions in Egypt, including Momen Group, CIB, MSCC and Edita among others. Actis was our first cover story, as we continued to focus on growing media relations, through targeted interviews and tier 1 media.

Actis is a UK based investment company with a growing portfolio of US$7 billion. Their first entry to Egypt was in 2002. We were their first PR partner; and they made our first cover story. We have worked with them on high profile acquisitions from Momen Group, to CIB, to MSCC and Edita among other deals, providing press office support, growing corporate profile through select PR tactics and targeted messaging in local and pan-Arab business media.

High Profile Acquisitions


OHD .. More than Destinations

El Gouna, Taba Heights, Byoum, Al Tarfa and Swiss Andermatt are some of OHD tourist destinations; each with its own concept and vision. By capitalizing on the destinations’ diversity and offerings, we were able to achieve a strategic media outreach by using different angles as editorial hooks, including ‘sports’ (El Gouna international Squash Open); ‘Education’ (Technical University in Berlin in El Gouna); ‘Culture’ (Writers’ Residency program); Environment (Award winning program & Green initiatives); and many more in addition to destination PR.

PR in Full Swing


MasterCard … Brand Leadership

Back in 2008 when we first handled the media relations program for MasterCard in Egypt, there was a strong, well established competitor. Blue Ocean PR worked closely with MasterCard team to establish the brand’s leadership as a ‘driving force at the heart of commerce’, rolling out its financial products and service offerings, which proved to be a successful journey. MasterCard’s Consumer Confidence Index was another business edge we leveraged on, by setting the stage for regular business briefings on consumer insights targeting the financial sector; as well as the media.

Growing Corporate Profile


Corporate Profiling

An International market research company (now acquired by Ipsos), Synovate was keen to expand its real estate portfolio; and approached Blue Ocean PR for a strategic communication plan. A study was developed focusing on consumers’ trends in the real estate sector. The findings boosted confidence in the sector, despite the economic recession in the US, which shadowed Egypt’s economy at the time. The study was celebrated by the media, offering spread coverage and free air time; gaining Synovate strong credibility and new big players in the Real Estate market.

Expanding Real Estate Portfolio


The Winner Takes it All

Endless Success Stories

The first Egyptian to climb Mount Everest; and soon the first Egyptian to travel to space, Omar Samra is a mountaineer, and owner of Wild Guanabana Travel Co. In his pursuit to push boundaries, Omar is constantly on the look to secure funds for his next impossible adventure. We have been working with Omar since 2009, growing ‘his’ brand equity through his achievements to attract sponsors. This is probably our most comprehensive media relations program to date. As a result, Omar has been able to continue his achievements; and is currently in talks with the ‘National Geographic’ channel.


The Luxor Film Festival hosted its second edition in Luxor for a full week of events, including short and feature films competition, in addition to daily symposiums and press conferences. 87 media were invited including : Print, TV & Radio, which resulted in: 152 Newspaper Articles 26 Magazine Articles 405 Online Articles 50 TV Coverage 28 Radio coverage Adv Value Equiv.: EGP 22,887,680

Luxor Film Festival

Event Press Center


Thank you