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CREDENTIALS

2016

2Who we are

INTELLIGENT STRATEGIES. SMART MARKETING.Property Republic is a boutique business insights and marketing consultancy that delivers exceptional service, strategy and results through client collaboration, research and experience.

Founded in 2012 by Judi Carr and Trish Medwell, Property Republic offers a wealth of marketing, sales and general business expertise, primarily in the area of property marketing.

Our strength is our ability to see your vision and help your team understand the pathway to deliver on it, through strategic thinking, teamwork and discipline.

We partner with your business to create strategies and ideas that focus on economic reality and get involved without getting in the way.

With 20 years’ personal experience working within the property industry, Judi Carr knows what it takes to succeed, having acquired first-hand knowledge and an in-depth understanding of the challenges and intricacies of property marketing.

3What we do

Property Republic provides services across various marketing functions, working with clients in order to improve performance and grow by solving problems and finding new and better ways of doing things.

Our pathway to success offers an integrated program including: Brand development. Customer research and profiling. Marketing strategy and execution. Customer experience modelling and execution. Content marketing strategy and execution. Project diagnostics. Improvement of operations and education.

Intelligent strategies. Smart marketing.

Project success blueprint

Strategy

Project pillars

Messaging

Customer journey

Execution

Marketing & sales

game plan

Demand generation

Marketing, community & sales

plans/ budgets

Project team

action list

Content plan

Culture

Team values

Structure

Resources

4Our mission

Property Republic’s mission is to challenge the status quo of property marketing.

Through our significant industry experience, intuitive solutions and marketing insights, we encourage a new way of thinking concerning the role of marketing in the end to end customer purchase process; we inspire marketing professionals to take control of the customer experience in order to meet the changing needs of the savvy and well-researched consumer.


Our goals are simple: To enable our clients to think differently as they navigate the rapidly

changing customer path to purchase.

To realise the intrinsic value they can create for customers to influence the purchase decision making process.

To provide significant opportunity for business growth and profitability.

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5Value proposition

Property Republic delivers substantial industry knowledge, marketing expertise and customer focused methodologies to ensure clients have clarity, direction and cost effective strategies.

Our core value proposition:

• Increased lead generation.• Increased customer conversion.• Reduced time from acquisition to

conversion.• Increased value to customer.• Increased customer advocacy.

The value generated for our clients is:

• Consistent sales pipeline.• Forecasting certainty.• Significantly improved business

profitability.• Reduced cost of sale.• Whole of business alignment and

accountability.• Competitive edge.


6Core servicesBrand development • Brand architecture.

• Brand identity.

• Value proposition, positioning and differentiation.

• Brand strategy creation and execution.

• Brand alignment (internal and external brand culture).

• Brand naming.

WorkshopsIn-house sessions geared to achieving team alignment and accountability, for example:

• Brand culture and alignment.

• Setting a project up for success.

• Marketing and sales team alignment.

• Project diagnostics.

• Community development – building advocacy.

External workshopsExternal workshops for your prospects and purchasers, for example:

• Project information sessions.

• Specialist sessions for specific target markets such as first home buyers.

• Settlement events to ensure contractual fulfilment.


7Core services

Content marketingTechnique of creating and sharing valuable and relevant content to attract and acquire a more defined audience. The purpose is to drive profitable customer action at each stage of the purchase cycle from deposit to settlement and advocacy.

• Create content that customers are looking for online.

• Social media posting to expand reach and influence.

• Creation of compelling offers to put prospects in the pipeline.

• EDM campaigns to continuously nurture leads.

• Calls to action to guide prospects through the purchase process.

• Landing page strategies to collect leads.

• Measure and analyse efforts to track effectiveness.

Marketing insights• Competitor analysis, including mystery

shopping projects.

• Marketing strategy development.

• Digital marketing – website, email and social media best practice.

• Consumer research.

EducationEvent series targeted to property marketers and property professionals who need to know more about marketing:

• Content marketing.

• Lead acquisition.

• Lead nurturing.

• Understanding which social platforms are right for your business.


8Our clientsIntelligent strategies. Smart marketing.

Our client list includes several ASX listed companies:

Property developers

Builders Architecture Aged care

9What our clients sayIntelligent strategies. Smart marketing.

Property Republic helped us to re-define our brand. The in-house brand workshop they conducted was informative, enlightening and thought provoking. A beneficial session for our staff that provided opportunity for team collaboration and encouraged a new and positive perspective on the future success of our business.

Domenic Crisante | Janusz Kowal Directors | C&K Architecture

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We engaged Property Republic due to Judi Carr’s expertise in project marketing, strategic planning and industry reputation. The brand, marketing and launch strategies Judi brought to the project, not only shaped a clear and efficient pathway for success, but exceeded all expectations with Woodlea being announced as the fastest selling project in Australia (January 2016). Judi’s experience and ability to liaise with multiple stakeholders, create cohesive plans and accurately identify and allocate roles and responsibilities resulted in a positive and unified team approach.

Matthew Dean | Project Director Woodlea (VIP/Mirvac joint venture)

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10Case studyIntelligent strategies. Smart marketing.

Who: Woodlea by Mirvac and Victoria Investments and Properties

What: Marketing consultancy project

Background

Woodlea is a 7,000 lot master planned community located in Melbourne’s west - Property Republic (Judi Carr) was initially engaged to work with the Joint Venture partners and design agency, Hoyne, to develop and subsequently launch the Woodlea brand to market via a Ministerial launch. As a result of the overwhelming publicity and industry talk surrounding the event and project positioning, Property Republic’s consultancy was extended and Judi Carr remained with the Woodlea team for a further eight months.

Key outcomes• Woodlea announced as Australia’s fastest selling land estate nationwide in January 2016 .• Highly engaged prospects and purchasers.• Every land release has sold out.

11Case study: service provisionIntelligent strategies. Smart marketing.

1. Brand development and launchWorking in conjunction with JV partners, design agency, public relations and event manager, established Woodlea brand positioning through communications, stakeholder experience and Ministerial launch.

2. Marketing strategyDevelopment of a customer focused strategy designed to set the project up for long-term success.

3. Customer acquisition and nurture strategyStrategy to ensure prospects felt part of the ‘Woodlea family’ from initial enquiry via content marketing program - educational, transparent and targeted content marketing campaign that encouraged engagement and retained prospect interest until the first opportunity to purchase six months later.

4. Sales and marketing technologyResearched, appointed and implemented the required technology platforms for the project to ensure a seamless customer and builder experience.

5. Sales and Information Centre In conjunction with design agency Hoyne, mapped the customer experience model to ensure the project’s key messages were communicated and the visitor experience was in accordance with brand and business objectives.

6. Sales team development Managed CRM team training, reporting, build management, human resources matters, and initial customer appointments.

7. Content marketingCreation of valuable and relevant content to attract, acquire and engage the Woodlea audience, including weekly EDMs, daily Facebook and Pinterest posts.

8. Marketing collateralDevelopment of project launch brochure / videos. Assisted with development of all project collateral.

9. EventsProspect information evenings – created, implemented and presented highly successful prospect information evenings prior to the official launch.Settlement events – created, implemented and presented highly successful purchaser settlement events prior to the settlement of the first stages. Developed a “Guide to Settlement at Woodlea” e-book.

10. WorkshopsProject team “getting to launch” workshop series – a series of team workshops to ensure the project team was aligned with project objectives. Project team “first year re-cap and re-focus” workshop – was brought in by the Project Director to reflect on the success and acknowledge the gaps plus re-focus the team for the year ahead.

12Our experience

Property Republic is ideally placed as a specialist external consultant, having extensive knowledge in the end-to-end sales and marketing experience. We have the expertise and tactics that deliver on a project’s strategy and help build your brand and achieve your sales targets.

Judi Carr, Property Republic Director and founder, has over 20 years’ experience in housing and land development, having held senior positions with the Urban Development Institute of Australia (WA) and Stockland and most recently as a Director of red23, a boutique project marketing firm in Victoria. She has worked with leading developers including Lend Lease, Peet Limited, Mirvac | Victoria Investments and Properties master planned community, Woodlea. Judi has completed the Company Director’s Course, Real Estate Agents’ Full Licence studies and holds a Master of Business Administration from the University of Western Australia.

Trish Medwell, also a Director of Property Republic, is a senior marketing and sales executive having acquired 20 years’ experience in roles responsible for commercial growth and sustainability through the management of every type of marketing function. For example, delivery of high level business strategy; increasing brand reputation and value; consumer acquisition and retention models and the creation and execution of fully integrated marketing communication campaigns, including content and social media marketing.


13Fee structureIntelligent strategies. Smart marketing.

It is our intention to be totally transparent with our fee structure and we try to make it very simple to deal with us on any consulting project. We are happy to discuss a remuneration method that is fair and reasonable for our involvement with your business.

• We offer two fee structures – pay per project or monthly retainer.

• Our business terms are 30 days from the commencement of billing.

CONTACT

Thank you for the opportunity to submit our credentials, we encourage any questions you may have.

Judi [email protected]

Trish [email protected]

Property Republic Pty LtdPO Box 8474Armadale Vic 3143

Visit us:www.propertyrepublic.com.au

http://www.propertyrepublic.com.au/