Presentation of the PR MediaAgency

December 2015

PRESENTATION PR MEDIA

WHO WE ARE

+10 YEARS OF EXPERIENCE IN MOROCCO & THE MAGHREB

50 consultants speaking Arabic,

English and French, divided into Business

Units.

Our activities involve interactions with clients,

mass media and all parties concerned. Our senior consultants offer

over 40 years of combined experience in

Morocco and the Maghreb.

Teams engaged in forming and

developing the world of communications in a region experiencing

a rapid growth.

Creative experts having an unequalled passion, standards of excellence and a real

performance capability.

An agency dedicated to be the best partner in all sectors both on

local and regional markets.

Nos équipes font la

différence

A CAPITAL OF VALUES AND EXPERTISE

Our most loyal clients have been relying on us for nearly ten years + half of our clients have been with us for at least three years.

87% of our team

members are proud to work

at PR MEDIA

Our teams make the difference

PR MEDIA a world of opportunities

Learning + developmentat the heart of our business

Our teams are our

N°1asset

Passion + experience in all sectors

+ markets

We make a positive contribution to society

through ourpro bono work

with associations

On average, our employees stay longer at PR Media

than at other agencies in the sector

PR MEDIA (Casablanca, Algeria, Tunisia)H+K Middle East (Dubai)

CONSULTANTS IN MOROCCO + ALGERIA & TUNISIA

+ A leading PR agency affiliated with the American giant H+K Strategies since 2005+ Multisectoral expertise and perfect knowledge of local practices+ ISO 9001 certification and quality management of international standards+ Teams of experts who are constantly exchanging best practices in the region

OUR KNOW-HOW

No matter whether our clients are companies, institutions,

organizations, brands or individuals, we create appropriate messages in accordance with their strategy and

values

We go far beyond the messages to tell your story and engage your audiences through campaigns influencing your stakeholders and impacting your results in a tangible and measurable manner

Message

Storytelling

WHAT OUR SERVICES BRING TO OUR CLIENTS

Change + internal communication

Issues + crisis management

Governance + CSR

Research + data & insights

Digital identity + animation network

Message architecture + content strategy

Media relations + lobbying

Crisis simulation + risk mapping

Media training + coaching executive

OUR SECTORS OF EXPERTISE

Finance + banks + FinTech

Government + public organizations

Energy

Health + wellness

Infrastructure

Real estate

Technology, telecommunication + mass media

Sport + entertainment Retail

...THE LARGEST COMMUNICATIONS GROUP IN THE WORLD

PR MEDIA IS A MEMBER OF WPP NETWORK...

WHY PR MEDIA ?

We know Morocco and the Maghreb ; we have been here for over 10 years

We provide specialized consulting services using global resources + local expertise

We create integrated campaigns that help conduct a durable strategy with a measurable effect

Our unique teamis committed to support you with professionalism, passion and experience

OUR APPROACH+ VISION + VALUES

WHAT WE DO

Build reputation

Manage reputation

Maintainreputation

Allow our clients to win the confidence

of their audience + impact

their results

OUR CONVICTION

REPUTATION IS KEY

A good reputation means that people are more responsive to your products and services and that they buy them more willingly, that they promote them, that they work for you and invest in you. And in case anything goes wrong,

a good reputation is a guarantee that they will forgive you more easily.

of top managers consider the reputational riskto be the most important strategic risk

for their company. (Deloitte, 2014)87%

We believe strategic, credible, consistent communications are critical in today’s increasingly transparent world.

Local practices and knowledge on regional market level, in all relevant sectors, with the best approach thanks to our network.

PR MEDIA IN BRIEF

Solid communication and integrated campaigns, offering a real commercial impact and helping the company implement long term strategies.

Authentic and engaging stories which are essential for managing the company’s reputation in a world where transparency is a must.

WE SHAPE THE BRAND + ENTERPRISE DEVELOPMENT

We create... We execute... We bring... We achieve…

High-performance and measurable results for your

business and reputation

Asolid

reputation

A catchy story

Integratedcampaigns

An impact on your

activities

OUR GUIDE TO A SUCCESSFUL CAMPAIGN

Strategic Goals

Localization

servicesFuture

of business CSRReputation +

Crisis Communication

Strategic goals supported by communications

Examples of platforms accompanying strategic goals

Examples of tactics supporting the platforms and influencing company results

Media relations + Digital engagement form the basis of strategic activities

Media Relations

Membership programs

Roadshows Events Internal communication

Speaking opportunities

Digital Engagement

THE UP & DOWN APPROACH TO COMMUNICATION IS THE KEY

OUR APPROACH AIMING TO WIN THE CONFIDENCE

1

2

3

4

Build a communications strategy : adopt a deeper approach to the changes of perception to be realized in the long run on the part of your audience(s), whether it is mass media, a defined public, your employers or partners, government or investors.

5

Design tailor-made campaigns : target the concerned parties to positively shape their understanding and prioritize an approach that combines in-depth strategy and mid-terms goals in order to avoid the pitfall of a vision in the short term.

Correct, actualize, enhance : measure and evaluate the development of your audience’s perception, define what works and what doesn’t, modify the existing strategy and initiate new actions.

Map the parties concerned : Who are they? What do they think ? What is their impact on the results you are trying to achieve? Reputation audit and perception analysis define the communications plan.

Create the messages and a story : create a consistent and controlled message architecture, adapted to each audience, with the messages having a real impact, creating involvement and bringing understanding.

WEPROVIDE

CONSULTINGSERVICES TO

THE LEADING BRANDSOF MOROCCO & THE MAGHREB

OUR CLIENTS

FINANCE+ BANKS &

INSURANCE + FINTECH

ICT+ TELECOMS

+ CYBER SECURITY + SOCIAL MEDIA

OURCLIENTS

OURCLIENTS

TRANSPORT+ LOGISTICS

+ AUTOMOBILE

OURCLIENTS

REAL ESTATE + DEVELOPMENT

+ INFRASTRUCTURES

OURCLIENTS

SPORT + CULTURE

+ MASS MEDIA

OURCLIENTS

INDUSTRIES+ FOOD+ FMCG

COMPANIES

OUR CLIENTS

HEALTH + WELLNESS

OURCLIENTS

PUBLIC SECTOR+ PUBLIC

INSTITUTIONS

LUXURY+ DESIGN

+ FASHION

OURCLIENTS

AND ALSO SOCIAL

ENGAGEMENT

OURPARTNERS

CONTACTUS

CONTACTS

PR MEDIA H+K Strategies Affiliate

98, at the corner of Abou Salt Andaloussi and Kadi

Iass streets, Casablanca, Morocco

T : +212 522 777 595

F : +212 522 996 740

www.prmediacom.com

www.hkstrategies.com