SCA Monthly Digital Audience

February 2017

403k 11.3m 2.4m 1.3m 157k

Avg Daily UBs2 Facebook Fans3 Twitter Followers4Instagram

Followers5

YouTube

Subscribers6

#1 Radio Group with Unique Audience of 1,137,000m

#1 Radio Group with 403,253 Avg Daily UBs

#14 Australian Digital Publisher in Nielsen Market Intelligence

#9 Australian Mobile Publisher in Nielsen Market Intelligence

SCA Digital Leadership

Sources: 1 Nielsen Digital Ratings (Monthly), 2 Nielsen Market Intelligence, 3 Facebook, 4 Twitter, 5 Instagram & 6 YouTube. Figures for Feb '17

1.13m

Unique Audience1

Vevo Australian Audience

4mUnique Desktop

Viewers2

7.8mTotal Audience

(All Devices)1

88%Ave. completion

rate of ad views4

79%Ave. viewability

rate of ads5

19mAverage

View Duration1

Vevo video

streams3

188.3m

Sources: 1 Vevo Analytics (NB: there may be duplication across devices), 2 Comscore

Video Metrix, 3 YouTube Analytics, 4 Freewheel & 5 MOAT. Figures for Feb '17

Radio Groups Unique Audience

Source: Nielsen Digital Ratings (Monthly) Feb '17

1,137,000

748,000

627,000

144,000

0

400,000

800,000

1,200,000

SCA ARN Nova Entertainment Macquarie Radio

Radio Brands Unique Audience

Source: Nielsen Digital Ratings (Monthly) Feb '17

619,000

541,000

452,000 452,000

123,000

0

175,000

350,000

525,000

700,000

Hit Network KIIS Network Triple M Network NovaFM Smooth

SCA vs Native Digital Publishers

Source: Nielsen Digital Ratings (Monthly) Feb '17

1,606,000

1,183,000 1,137,000

1,106,000

424,000 412,000 348,000

0

500,000

1,000,000

1,500,000

2,000,000

Uniq

ue A

udie

nce

963kUnique 28 Day

Streamers1

935k2.5mMonthly Podcast

Downloads2Monthly Video

Views3

SCA Streams

VideoAudio

Sources: 1 SCA Steaming Logs - 28 days from 01/12/2016, 2 Podcast listening figure removes inflated reporting from repeated download

requests via streaming podcast players in an individual podcast listen and includes Hamish & Andy. Figures for Feb '17

SCA Mobile

87%

219k 1.5m

Mobile

(% of Avg Daily UBs)3

Monthly App Users1

350kMonthly Mobile

Avg Daily UBs3

Mobile App Installs

(all-time)2

Sources: 1 Flurry, 2 AppAnnie (all-time SCA downloads) & 3 Nielsen Market Intelligence. Figures for Feb '17

SCA Social

2.4m 1.3m11.3m 159k

Sources: 1 Facebook, 2 Twitter, 3 Instagram & 4

YouTube. Figures for Feb '17

Twitter

Followers2

Instagram

Followers3

Facebook

Fans1

YouTube

Subscribers4

1.1m Total Australian Facebook Engagement1

HIT Network

2m 1.3mTwitter

Followers2

Instagram

Followers3

8.3mFacebook

Fans1

231kAvg Daily

UBs5

81kMonthly

App Users6

155kYouTube

Subscribers4

Sources: 1 Facebook, 2 Twitter, 3 Instagram, 4 YouTube, 5

Nielsen Market Intelligence, 6 Google Analytics. Figures for

Feb '17

147k 458k 24k 9k 21k

Avg Daily UBs1 Facebook Fans2 Twitter Followers3Instagram

Followers4

YouTube

Subscribers5

Scoopla

Sources: 1 Nielsen Market Intelligence - ‘SCA Network (Scoopla)’, 2 Facebook, 3 Twitter, 4 Instagram & 5 YouTube. Figures for Feb '17

Triple M Network

425k 74kTwitter

Followers2

Instagram

Followers3

2.6mFacebook

Fans1

151kAvg Daily

UBs4

85kMonthly

App Users5

Sources: 1 Facebook, 2 Twitter, 3 Instagram, 4 Nielsen Market

Intelligence, 5 Google Analytics. Figures for

Feb '17

Radio Brands (All Devices)

1

2

3

4

5

6

7

8

HIT NETWORK*

SOUTHERN CROSS AUSTEREO

KIIS NETWORK

AUSTRALIAN RADIO NETWORK

TRIPLE M NETWORK

SOUTHERN CROSS AUSTEREO

NOVA FM NETWORK

NOVA ENTERTAINMENT

CLASSIC HITS RADIO

AUSTRALIAN RADIO NETWORK

THE EDGE

AUSTRALIAN RADIO NETWORK

3AW

FAIRFAX MEDIA

SMOOTHFM

NOVA ENTERTAINMENT

1

3

4

5

6

8

7

9

231,106

198,445

151,956

141,042

27,223

18,044

17,371

14,325

20.72%

3.66%

-13.90%

19.51%

-69.76%

+69.82%

-34.34%

7.88%

Ranked by Australian avg. daily unique browsers

PREVRANK COMPANY AVG DAILY UB % CH.

Source: Nielsen Online Ratings - Market Intelligence (Domestic), Australian Average Daily Unique Browsers - Feb '17

*Labelled ’Today’s Hit Network’ in Nielsen Market Intelligence

PREVRANK COMPANY AVG DAILY UB % CH.

2GB 873AM

MACQUARIE RADIO NETWORK

97.3 COASTLIVE.COM.AU

WEST COAST RADIO

FIVEAA

NOVA ENTERTAINMENT

MIX 94.5FM

SOUTHERN CROSS AUSTEREO

2UE

FAIRFAX MEDIA

6PR

FAIRFAX MEDIA

SEA FM

SOUTHERN CROSS AUSTEREO

9

10

11

12

13

14

15

10

11

13

12

14

15

15

12,707

5,760

4,202

4,195

2,149

1,217

900

11.04%

-27.98%

-8.233%

-7.129%

-32.96%

-22.18%

-6.63%

Australian Publishers (All Devices)

1

2

3

4

5

6

7

8

9

10

NEWS AUSTRALIA

NEWS CORP AUSTRALIA

FAIRFAX MEDIA

FAIRFAX MEDIA LIMITED

NINE ENTERTAINMENT CO.

NINE ENTERTAINMENT CO.

REALESTATE.COM.AU LTD.

REA GROUP LTD

EBAY

EBAY INC.

TELSTRA MEDIA

TELSTRA CORPORATION LTD

YAHOO!7

SEVEN WEST MEDIA & YAHOO!

DMG MEDIA

DAILY MAIL AND GENERAL TRUST PLC

CARSALES.COM LIMITED

CARSALES.COM LTD

TRIPADVISOR

TRIPADVISOR MEDIA GROUP

1

2

5

4

5

7

8

6

10

9

4,034,086

3,866,537

1,534,774

1,440,892

1,208,893

1,127,923

955,979

842,507

512,291

511,517

8.96%

8.51%

7.84%

8.69%

-2.37%

19.04%

3.09%

-13.57%

0.61%

-11.95%

SCA is the 14th biggest tagged-publisher in Australia (all devices)

PREVRANK PUBLISHER AVG DAILY UB % CH.

MARKET AGGREGATE 21,034,768 +5.96+

Source: Nielsen Online Rating - Market Intelligence (Domestic) Ranking Report, Average Daily Unique Browsers (all devices) - Feb '17

11

12

13

14

15

16

17

18

19

20

SEVEN WEST MEDIA

SEVEN WEST MEDIA

GUARDIAN NEWS & MEDIA LTD

GUARDIAN MEDIA GROUP PLC

BBC

BBC WORLDWIDE LTD

SOUTHERN CROSS AUSTEREO

SOUTHERN CROSS MEDIA GROUP

SBS

SPECIAL BROADCASTING SERVICE CORP.

MAMAMIA WOMEN’S NETWORK

MAMAMIA.COM.AU PTY LTD

BAUER MEDIA GROUP

BAUER MEDIA GROUP

LINKEDIN

LINKEDIN

KIDSPOT

KIDSPOT

Australian Radio Network

Australian Radio Network

11

12

13

16

15

17

19

21

22

20

475,858

445,499

430,858

403,253

327,516

325,939

299,501

295,120

282,625

249,985

2.24%

5.76%

3.49%

23.47%

-1.42%

7.90%

21.18%

33.56%

28.44%

11.05%

PREVRANK COMPANY AVG DAILY UB % CH.