media kit 2019 · wechat 3,484,674 monthly online visitors 71,912 email 313,269 wechat followers...
TRANSCRIPT
MEDIA KIT 2019
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OUR BRAND PROMISE
Everything we do is set out to inspire our discerning audiences. We chronicle, experience, and celebrate the best in life.
INSPIRATIONWe awake people’s imaginations with unexpected stories
and through celebrating life at its most beautiful and extraordinary
ACCESSWe give our discerning audiences an intimate perspective
on the prestigious world of luxury living and connect them to the people within it
AUTHORITYWe enrich people’s lives through intimate stories about remarkable people, our experts’ opinion on refined living, and presenting trends as they happen
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ONE BRAND – OMNI-chANNEl APPROAch
Print MagazineeNewsletter
WeiboWebsite
3,484,674Monthly Online Visitors
71,912Email
313,269Wechat Followers
104,517Weibo Followers
822,500Print Readership
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cORE AUDIENcE PROFIlE
Our Audience Profound Social Influence, china’s wealthy elite who value a quality lifestyle.
Average Age
Male 51.5%
Female 48.5%
Gender
Personal Assets
11.4%20million < Personal Assets < 50 million万
33.9%50 million < Personal Assets <100 million万
46.5% Personal Assets over100 million
8.2%
Personal Assets(RMB)
<30 11.4%30-40 42.6%40-50 33.3%
50-60 9.5%>60 3.2%
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FEATURES
From luxury brand history to opulent
living, delving into unique stories
that look at how the world’s
elites live.
CONCIERGE
From the best new hotspotsto the
latest dining and entertainment
destinations, here’s acomprehensive
guide to how best to manoeuvre
china’s sizzling social scene.
STYLE
An in-depth look at the most
recognisable names in fashion and
raising stars of the design world,a
leading fashion editorial team,
together with top photographers,
captures the brightest looks of the
season through original photo
stories.
FACES
Offering exclusive access to
the hottest parties on the social
calendar and a look at the
privileged life of the who’s who of
china’s social elites.
LIFE
A first-hand look at luxury
experiences in fine dining, art,
wealth manage, philanthropy, and
much more.
cONTENT cREATOR
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TATlER PlATFORMS
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NORTH-EAST:
6.97%2.19%, SHENYANG2.01%, DALIAN1.11%, CHANGCHUN0.98%, HAERBING0.68%, OTHERS
NORTHERN CHINA:
22.95%17.18% BEIJING2.49% TIANJIN1.28% XI"AN0.55% QINGDAO0.42% JINAN0.21% TAIYUAN0.11% E"ER DUOSI0.06% ZHENGZHOU0.04% SHIJIAZHUANG0.61% OTHERS
EASTERN CHINA:
44%29.34% SHANGHAI4.86% HANGZHOU2.30% NANJING2.13% NINGBO1.82% SUZHOU1.40% XIAMEN0.55% HEFEI0.09% NANCHANG1.51% OTHERS,
SOUTHERN CHINA:
18.32%6.78% SHENZHEN6.31% GUANGZHOU3.72% SANYA1.12% FUZHOU0.14% XIANGGANG0.08% NANNING0.17% OTHERS,
MId-WEST CHINA:
7.67%2.24% CHENGDU1.88% CHONGQING1.76% WUHAN0.61% CHANGSHA0.15% WULUMUQI0.12% KUNMING0.13% LIJIANG0.04% LASA0.73% OTHERS,
OvERSEAS:
0.09%
TATlER PlATFORMS
Monthly Circulation:164500copies
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TATlER PlATFORMS
EdITORIAL CALENdARS
JAN NEWPAGE
FEB lOVE
MAR STYlE
APR ART
MAY STARlING
JUN TRAVEl
JUlY GENT
AUG DESIGN
SEP SPOTlIGhT
OcT FOOD
NOV ART
DEc PhIlANThROPY
covering business leaders, cultural giants, sports stars, cutting-edge pioneers, environmental philanthropists, and founders of technology that change
contemporary life
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launched in 2005, Shangliu Tatler Best Restaurant Guide has
been the city’s leading fine dining authority. led by our network
of experienced editors and culinary tastemakers, we published
Shangliu Tatler Best Restaurant Guide Book with a prestigious
annual list of 100x most sophisticated restaurants in china.
We will also awarded the restaurants as a recognition for their
contribution to the affluent gourmands and discerning food lovers.
Generation T has a presence in each of Asia Tatler’s eight markets.The annual lists
combine to make up a collection of 450 of Asia’s brightest individuals.Our content
on shanghliutatler.com is focused on the Generation T honourees,telling their stories
to both inform and inspire our audience of successful entrepreneurs, professionals
and creatives.The Generation T list is published as an annual supplement and
distributed within the July issue of Shangliu Tatler, which also features Generation T
honourees on the magazine’s cover.
BRAND EXTENSIONS
BEST RESTAURANTS GUIDE 2019 GENERATION T 2019
TATlER PlATFORMS
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TATlER PlATFORMS
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TATlER PlATFORMS
WECHAT WEBSITEWEIBO
ShANGlIUTATlER.DIGITAl
An integrated media and interactive platform focusing on industrial leaders in fashion, art, business, culture, technology and leaders of tomorrow with Generation T. With its professional perspectives, unique view and refined taste, TATlER gathers up the high-end community to
become trend leaders, life experiencer and future changer.
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SHANGLIU-TATLER.COM WEIbO EMAILWECHAT
ONlINE
AVERAGE MONThlY PAGE VIEWS
21,919,258MONThlY UNIqUE VISITORS
3,484,674MOBIlE PAGE VIEWS
11,670,389REGIONAl
万万chINA 83%万万 OVERSEA 17%
WEchAT FOllOWERS
318,212AVERAGE hEADlINE VIEWS
22000+MAlE READERS RATIO TO FEMAlE
47:53AcTIVITY
475ORIGINAl ARTIclES IN 2018
E-DATABASE
71,912AVERAGE OPEN RATE
25%AVERAGE clIcK RATE
12%
WEIBO FOllOWERS
120,113AVERAGE DAIlY VIEWS
15,000+
徳澏2019妘1桸
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ONlINE
WECHAT PERSONA
dR. dECOdEIN-dEPTH STORY/INTERvIEW ON CELEbRITIESANd SOCIALITES
Reveal in-depth stories on celebrities and top socialites and
analyze the logic behind current phenomenon.
* Exclusive interview, q&As section and live broadcasting with
Shangliu TATlER’s Friends & VIPs.
* As of the connection and linkage between celebrities and
brands, to reveal the spirit and quintessence of brands.
T. SALONINdUSTRY ExPERTS TIPS SHARING
Invite the experts or socialites in relevant area to share their
knowledge and experiences of what they are good at:
* Such as beauty tips shared by Starling, art appreciation by
artists, social etiquettes by socialites.
* contents will be presented as Gif, V-log or short video with
online salon, master’s class and video sharing
T. TRENdSETTERTHE MOST UP-dATEd TRENd RECOMMENdEdbY CELEbRITIES
Provide the most up-dated fashion, beauty and shopping info
for top social circle.
* According to the most up-dated topics, report the trendiest
items and hottest topic related to fashion, jewelry and watches.
Share informative styling tips and appreciation of socialites’
latest fashion style
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ONlINE
WECHAT PERSONA
T. ExPERIENCEExCLUSIvE ANd dISCERNING ExPERIENCE SHARING
coverage on gourmet, wine, vacation, travel, hotel, home décor,
design, art, exhibition and etc.
* The most popular lifestyle led by TATlER socialites or industrial elites
with private, personalize, exclusive and most focused content.
T. bUZZTHE bUZZ OF THE WEEk
Brand events, news, information and bible with the most famous topics and
talking point within the week
Each information to be released with TATlER exclusive review
T. PRESENTSTATLER ExCLUSIvE FEATURE STORIES
cover story, exclusive interview, customized created content or special
cooperation with brands; time and content can be tailor-made, VIPs/
readers can be invited to involved in the content
T. MOMENTSTATLER EvENTS REPORTS
Event coverage for Shangliu TATlER events, including Tatler Ball, Gen.T,
BRG Award, etc;
Brand activities and social events that our editors have being invited to,
also the networking events with TATlER’s readers.
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ONlINE
WEIbO PERSONA
Time Audience Act iv i ty Content to del iver
09:00 Way to work Hot issue happened today or the day before
12:00 Noon Break Recommendation of fashion, beauty and styling
15:00 Tea/Coffee Break Recommendation of gourmet and wine,
location and experience for leisure
18:00 Way from work Short video and news of the day
21:00 Bedtime reading Feature coverage, in-depth reports; industrial insights
WEIbO CONTENT5 posts per day with TATlER tonality to seize audience’s time for leisure and reading
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TATlER PlATFORMS
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TATLER bALL NOv 2019
The annual Shangliu Tatler Ball is one of the most important
social events on the country’s social calendar. Socialites from
around the world make their way to Shanghai each year for
this extravagant evening. Those on the guest list include some
of the most respected names in society.
GENERATION T JUNE 2019
Generation T is a platform that provides professional and
intellectual enrichment on entrepreneurship, innovation,
creativity and social impact through exclusive events, amazing
experiences and highly curated content.
︹SHANGHAI & bEIJING’S bEST RESTAU-RANT GUIdE︺AWARdS CEREMONYlaunched in 2005, Shangliu Tatler Best Restaurant Guide has
been the city’s leading fine dining authority. led by our network
of experienced editors and culinary tastemakers, we published
Shangliu Tatler Best Restaurant Guide Book with a prestigious
annual list of 100x most sophisticated restaurants in china.
We will also award the restaurants as a recognition for their
contribution to the affluent gourmands and discerning food lovers.
TATlER PlATFORMS
FLAGSHIP ANNUAL EVENTS
EVENTS
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TATlER BAll
Beginning in 2002, the annual Shangliu Tatler Ball has been dubbed the most anticipated social event of the year. Only the most respected socialites, business leaders, and cultural influencers are granted a coveted seat at the table.Date䯤November 2019Location䯤ShanghaiGuests䯤250-300 VVIP
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GENERATION T
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GENERATION T
Generation T is a platform that provides professional and intellectual enrichment on entrepreneurship, innovation, creativity and social impact through exclusive events, amazing experiences and highly curated content.The Generation T list is an annual unveiling of innovative and inspiring talents across Asia under 40 years old showing potential to become leaders of tomorrow.
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GENERATION T
Generation T has a presence in each of Asia Tatler’s eight markets.The annual lists combine to make up a collection of 450 of Asia’s brightest individuals.Our content on shanghliutatler.com is focused on the Generation T honourees,telling their stories to both inform and inspire our audience of successful
entrepreneurs, professionals and creatives.The Generation T list is published as an annual supplement and distributed within the July issue of Shangliu Tatler, which also features Generation T honourees on the magazine’s cover.
cONTENT
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GENERATION T
EXPERIENcES & cOllABORATIONSWe connect brands with the Generation T community through sponsorship activation, event collaborations, content partnerships and promotional content.
Our team can also work with you on specially curated projects.The Generation T list is unveiled at an exclusive, invitation-only event in June 2019
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万ShANGhAI & BEIJING’S BEST RESTAURANT GUIDE万AWARDS cEREMONY
Beijing’s Best Restaurant Guide万Is an influential and authoritative guide to fine dining in the city. Since its first edition in 2005, it’s become the definitive reference for food lovers, business executives, and luxury travellers. leading food critics are on hand to present this prestigious awards to top chefs in the city.万
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ADVERTISING
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1x
960,000
700,000
680000
660,000
640,000
620,000
480,000
420,000
302,000
318,000
312,000
298,000
283,000
256,000
256,000
256,000
236,000
236,000
151,000
236,000
725,000
200,000
400,000
212,000
6x
912000
665000
646000
627000
608000
589000
456000
399000
287000
302000
296000
283000
269000
245000
245000
245000
225000
225000
143500
225000
689000
190000
380000
202000
12x
865000
630000
612000
594000
576000
558000
432000
378000
272000
286000
281000
268000
255000
230000
230000
230000
212000
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136000
212000
653000
180000
360000
191000
MATERIAl SPEcIFIcATIONS:cTP Process: Supply material in one of the below formats only:• PDF file in high resolution (with fonts and images embedded)• InDesign CS5 file (with fonts in Mac format and images embedded)• Illustrator CS5 file (with fonts outlined)• Photoshop file (with fonts rasterized)Note: Films will not be accepted
REMARKS:1. All picture resolutions not less than 300dpi.2. Files to be saved as cMYK where possible.3. colour proof in the form of a low resolution JPEG file MUST beprovided to ensure colour quality.4. Adstream + Digital colour Proof with colour profile cOATED39l standard
BOOKING DEADLINE:Six weeks preceding the month of publication.
ACCREDITED ADVERTISING AGENCY COMMISSIONS: 15% gross
AD POSITIONinside Front cover Gatefoldinside Front cover Spread1st Double Page Spread2nd Double Page Spread3rd Double Page Spread4th Double Page SpreadDPS Before contentsDPS Between contentsDPS ROPFacing Around Asia1st Facing contents2nd Facing contents3rd Facing contentsFacing MastheadFacing Behind the ScenesFacing Editor’s NoteFacing contributorFacing the Great bedateFull Page (ROP)inside Back coverBack coverFull Page advertorialDPS advertorialGuaranteed Position Facing Each column
ADVERTISEMENT SIZES MM (W X H)
ADVERTISEMENT SIZES
FULL-PAGE
TWO-PAGES SPREAD
TRIMMED SIZE
228 x 305
456 x 305
BlEED SIZE
238 x 315
466 x 315
TYPE AREA
208 x 285 each page
208 x 285 each page
ADVERTISING
PRINT RATE cARD
CLOSING DEADLINE :No postponement accepted after the fifth week preceding the month of publication. closing date for all material is the first day of the month preceding the month of publication.
GUARANTEED POSITIONS: Depending on availability of space and subject to the following surcharges: - Fixed position:20% loading - Page facing editorial: 15% loading
NON-STANDARD ADVERTISING: Rates quoted are for basic process colours (cyan, Magenta, Yellow & Black). Rates for inserts, special colours, metallic inks, gatefolds and other non-standard advertising are available from the director.
GUTTER AREA, IFC+P1 7+7,NORMAL 6+6
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ADVERTISING
Wechat headline Dr. Decode customized creative content T Salon customized creative content T Trendsetter customized creative content T Experience customized creative content T Presents customized creative content T Buzz client content Implantation T Moments client content Implantation
Wechat Second line
Material offered bt client, TATlER to edit and release
140 characters with 9 pictures and no link, can @brand,
TATlER to edit and release
Material requirement
Wechat 1st post is Shangliu Tatler
created content
the material requirement are as follow:
2x related high quality pictures
(1x portrait and 1X introduction);
10x high resolution pictures
(JPG not over 5M, Gif not over 2M;
video without watermark;
300,000
300,000
300,000
300,000
300,000
200,000
300,000
200,000
100,000
SOcIAl MEDIA RATE
AD FORMAT RATE/TIMEs
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ADVERTISING
WEBSITE RATE
35,000 25,000 20,000 12,000
80,000 120,000 upon request 20,000
18,000 7,500 5,000 9,500 7,500 10,000
980px x 400px300px x 600px980px x 90px /728px x 90px 300px x 250px
180px x 1000pxSkinner:180px x 1000px, head banner:1040px x 400px, safe zone: 980px x 400pxquote according to actual demandDefault:640px x 1140pxsafe zone: 640px x 832px660px x 330px750px x 90pxExpanded: 750px x 350pxcollapsed: 750px x 90px750px x 594px750px x 250px2048px x 1536px
JPG/GIF/SWFJPG/GIF/SWFJPG/GIF/SWFJPG/GIF/SWF
JPG/GIF/SWFJPG/GIF/SWF
JPG/hTMl5
JPG/GIFJPGJPG/GIF
JPG/GIFJPGJPG
200KB150KB80KB100KB
80KBSkinner: 80KB head: 200KB”
100KB
50KB50KB100KB
50KB80KB200KB
crazy popue adsThe right side bannerThe first screen banner adsThe right side of the first release screen adshome page package back adshome Page screen adsSpecial creative adshome Page popup window
home Page Banner adsBottom carousel adsBottom popup ads
content Page scroll screen adscontent pages PIP adsPad full screen ads
RATE / DAY AD FORMAT STANDARD
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ADVERTISING
E-NEWSlETTER RATE
RMB 100,000
RMB 135,000
RMB 30,000
* The finished files to be provided by brand to ShANGlIU TATlER, Incl.* creative files in html (be able to provide the finished E\ EDM material)* EDM subject (max. 50 characters, suggest not to exceed 20 character)* landing URl* Testing emails address
* Press release and pictures to be provided by brand for ShANGlIU TATlER’s editing and layout design , then to delivery E-newsletter, Incl.* Pictures provided with format jpg/png/gif (5-15pics);* Press release provided for pictures description in simplified chinese;* landing URl* Testing emails address
728(w) x90(h), 300k; Jpg/gif
E-Newsletter
E-Newsletter customized
E-Newsletter ad banner
RATE / DAYE-Newsletter (EDM) Material Requirement
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cONTAcT US
kYO SIU
National Sales director T: +86 21 6031 7930
M: +86 147 150 36656 E: [email protected]
dORA ZHANG
Senior Account Manager T: +86 21 6031 7981
M: +86 15921994087 E: [email protected]
PARIS kUO
Editorial directorT: +86 21 6031 7900M: +86 13761377566
IvY AN
Associate Account directorT: +86 21 6031 7984 M: +86 13511039643
CHRISTINE CHAN
Account ManagerT: +86 21 6031 7989M: +86 18676455205
EdIPRESSE MEdIA SHANGHAI AdvERTISING COMPANY LIMITEdRoom 9504-9506, , 25 Middle Jianguo Road, Huangpu district,Shanghai 200025, China