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Women’s world online January 2014 SBB Media

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Page 1: SBB Media · SBB Media . monthly impressions women audience from the audience are online buyers Source: Gemius, November 2013 ... celebrities life in Bulgaria and abroad is the most

Women’s world online

January 2014

SBB Media

Page 2: SBB Media · SBB Media . monthly impressions women audience from the audience are online buyers Source: Gemius, November 2013 ... celebrities life in Bulgaria and abroad is the most

monthly impressions

women audience

from the audience are online buyers

Source: Gemius, November 2013

23 000 000

68%

65%

80% own a personal computer

Page 3: SBB Media · SBB Media . monthly impressions women audience from the audience are online buyers Source: Gemius, November 2013 ... celebrities life in Bulgaria and abroad is the most

Rozali is the favorite internet portal of almost half a million women in Bulgaria

Over 10 years on the Bulgarian online space

With renewed design from the beginning of 2013

Lively, entertaining, provocative, Rozali.com embrace 360 degrees view of life of new generation self confident and ambitious women

Internet portal for women with high expectations. Women who ask questions and want to have the answers

Articles in all sections are copyright, unique and valuable with high input of the authors. There are more than 40 300 articles and news in the website

www.rozali.com offers useful and concrete information of great value for each woman

Sections: Beauty & Fashion / Sex / Health / Diets & Fitness / Recipes / Family / Home / Real Stories / Horoscopes / Dream-book / News / Careers / Magazines / Travel / Books / Cards / Tests / Games / Video / Blog / Gallery / Forum / Offers

Page 4: SBB Media · SBB Media . monthly impressions women audience from the audience are online buyers Source: Gemius, November 2013 ... celebrities life in Bulgaria and abroad is the most

November 2012 November 2013

Impressions

+14%

November 2012 November 2013

Visitors

+6%

Demographic profile

69% women

66% are18-44 y.o.

90% completed secondary or university education

84% have personal income

59% live in Sofia and big cities (over 100 000 residents)

Facts

Monthly unique visitors: 424 744

Average daily unique visitors: 33 462

Monthly impressions: 8 183 137

Registered visitors: 70 203

Newsletter subscribers: 50 411

Facebook fans: 24 050

Source: Gemius, November 2013

5 015 958

8 180 137

399 508 424 744

Page 5: SBB Media · SBB Media . monthly impressions women audience from the audience are online buyers Source: Gemius, November 2013 ... celebrities life in Bulgaria and abroad is the most

Entirely copyrighted material

Covers 360 degrees of life of the new generation confident and ambitious women

Entertaining and provocative

Fast, useful and actual information

Sections: Beauty & Fashion / Sex / Health / Diets & Fitness / Recipes / Family / Home / Real Stories / Horoscopes / Dream-book / News

Mobile version

Facts

Monthly unique visitors: 44 800

Average daily unique visitors: 2 456

Monthly impressions: 236 086

Daily impressions: 8 536

33 191 38 986

44 800

Sep.13 Oct.13 Nov.13

Visitors +35%

Source: Gemius, November 2013

Page 6: SBB Media · SBB Media . monthly impressions women audience from the audience are online buyers Source: Gemius, November 2013 ... celebrities life in Bulgaria and abroad is the most

Cosmopolitan defines the way of living - the life of fun, fearless, successful and amazing women who want to have it All and have it Now

Cosmopolitan.bg offers daily dose online info, necessary to young and modern women to survive in the fast-paced world around them

Updated continuously, Cosmopolitan.bg attracts the attention of hundreds of thousands female visitors monthly

The website is focused on all topics of interest for this attractive for the advertisers audience - young, modern women, who fancy all new, curios and eager to try quality products and services

Main sections: Love & Sex / Fashion & Beauty/ D-r Cosmo / You you you / Careers & Cash / Celebrity news / Weekend / Entertainment / Horoscopes / Cosmo club

Page 7: SBB Media · SBB Media . monthly impressions women audience from the audience are online buyers Source: Gemius, November 2013 ... celebrities life in Bulgaria and abroad is the most

November 2012 November 2013

Impressions

+22%

Demographic profile

76% women

57% are 18-34 y.o.

68% have personal income

58% live in Sofia and big cities (over 100 000 residents)

77% completed secondary or university education

Facts

Monthly unique visitors: 147 691

Average daily unique visitors: 15 766

Monthly impressions: 11 207 281

Registered visitors: 68 462

Blogs: 12 773

Profiles in Cosmo Lexicons: 7 507

Newsletter subscribers: 32 272

Facebook fans: 36 614

Source: Gemius, November 2013

9 166 814

11 207 281

Page 8: SBB Media · SBB Media . monthly impressions women audience from the audience are online buyers Source: Gemius, November 2013 ... celebrities life in Bulgaria and abroad is the most

Celebrity portal with the hottest news about celebrities life in Bulgaria and abroad

www.bliasak.bg is the most quoted site by other online and offline media

It offers first the most exclusive info

15-20 published news daily, curios stories about celebrities and their life

Website offers also rich information beyond news content

Main sections: News / Celebrities / Celebrities talk / Style / Sex / Fan clubs / Gallery / Horoscopes / Forum / The magazine / Exclusive / Best / For Women

Page 9: SBB Media · SBB Media . monthly impressions women audience from the audience are online buyers Source: Gemius, November 2013 ... celebrities life in Bulgaria and abroad is the most

Facts

Monthly unique visitors: 80 420

Average daily unique visitors: 8 107

Monthly impressions: 1 244 665

Registered visitors: 12 936

Facebook fans: 26 935

Demographic profile

70% women

50% are 15-30 y.o.

81% have personal income

55% live in Sofia and big cities (over 100 000 residents)

88% completed secondary or university education

Source: Gemius, November 2013

Page 10: SBB Media · SBB Media . monthly impressions women audience from the audience are online buyers Source: Gemius, November 2013 ... celebrities life in Bulgaria and abroad is the most

Internet portal, where one can find everything about pregnancy and motherhood

Dedicated to the challenge of being parent

Community where everyone can share its emotions and fears

Offers useful and valuable advices for health, beauty and fashion - during the pregnancy, after child birth and while bringing up the child

Create circle of friends, among which one can have fun and meet new people, sharing the same interests

Personal space, where one can create its own child diary with precious and unforgettable moments

Main sections: Pregnancy & Childbirth / Babe / Child / Health / Family / Fashion & Beauty / News / Entertainment / Reference book / Children’s book / Blogs / Forum

Page 11: SBB Media · SBB Media . monthly impressions women audience from the audience are online buyers Source: Gemius, November 2013 ... celebrities life in Bulgaria and abroad is the most

Facts

Monthly unique visitors: 84 082

Average daily unique visitors: 5 292

Monthly impressions: 548 501

Blogs: 9 998

Children diaries: 3 644

Newsletter subscribers: 18 608

Facebook fans: 18 338

Demographic profile

77% women

63% are 20-39 y.o.

90% have personal income

16% maternity

94% completed secondary or university education

65 159

77 959 84 082

Sep.13 Oct.13 Nov.13

Visitors

+29%

Source: Gemius, November 2013

Page 12: SBB Media · SBB Media . monthly impressions women audience from the audience are online buyers Source: Gemius, November 2013 ... celebrities life in Bulgaria and abroad is the most

Created in 2006

More than 6 000 recipes, most of them personally cooked and highly rated by the editor in chief

The biggest culinary forum with more than 37 353 registered users

More than 76 500 FB fans

Everybody can create a gastronomic masterpiece with the useful advices of www.gotvetesmen.com

Sections :

Recipes: by category; by alphabetic order; international cuisine; by holidays; recipes by users; by source; competition;

Top: vegetarian; most read; most commented; most favorite; most liked;

Useful: step by step; food and health; holidays; culinary travel; magazine; books;

Encyclopedia

Forum

Page 13: SBB Media · SBB Media . monthly impressions women audience from the audience are online buyers Source: Gemius, November 2013 ... celebrities life in Bulgaria and abroad is the most

Facts

Monthly unique visitors: 189 742

Average daily unique visitors: 11 000

Monthly impressions: 1 748 225

Registered visitors: 37 339

Facebook fans: 76 513

164 233

189 742

November 2012 November 2013

+16%

Visitors Demographic profile

71% women

60% are 25-49 y.o.

87% have personal income

84% live in household of 2-4 members

50% live out of Sofia and the biggest 3 cities

Source: Gemius, November 2013

Page 14: SBB Media · SBB Media . monthly impressions women audience from the audience are online buyers Source: Gemius, November 2013 ... celebrities life in Bulgaria and abroad is the most

Knowledge and interesting facts about the world around us

Unpublished articles from the magazine

Spectacular photos and multimedia content

Interactive games and contests

Announce of the latest issues of National Geographic and National Geographic KIDS

Main sections: News / NG KIDS / Special editions / Bulgaria in NG / Travel notes / Contests / Games / Archive / Forum

Page 15: SBB Media · SBB Media . monthly impressions women audience from the audience are online buyers Source: Gemius, November 2013 ... celebrities life in Bulgaria and abroad is the most

Facts

Monthly unique visitors: 15 656

Monthly impressions: 78 075

Registered visitors: 36 451

Newsletter subscribers: 24 711

Facebook fans: 104 162

Demographic profile

68% are 18-39 y.o.

78% have personal income

84% completed secondary or university education

63% live in Sofia and big cities (over 100 000 residents)

63 946

74 465 75 606

Sep.13 Oct.13 Nov.13

Impressions

+18%

Source: Gemius, November 2013

Page 16: SBB Media · SBB Media . monthly impressions women audience from the audience are online buyers Source: Gemius, November 2013 ... celebrities life in Bulgaria and abroad is the most

SBB Media 15, Otets Paisiy str., 1303 Sofia,

Bulgaria

Tel.: (+359 2) 4019 033 Fax: (+359 2) 4016 831

[email protected]

www.sanoma.bg

Contacts