Saving lives and livelihood in

disasters through IT Lifeline

James Kondo@jameskondo

~3,000 inter-country messages/minMarch 11, 13:00-

Source: Abdur Chowdhury

~11,000 inter-country messages/minMarch 11, 14:00-

Earthquake at 14:46

~200 global personal messages/minMarch 11, 8:00-

~1,000 global personal messages/minMarch 11, 14:00-

Earthquake at 14:46

~15,000 Retweets per minute from JapanMarch 11, 14:00-

Earthquake at 14:46

~15,000 Retweets per minute from JapanMarch 11, 14:00-

Earthquake at 14:46

Suggested #s: 19,000 people shared

New realtime lifeline

1. Reaching loved ones

2. Getting critical realtime

information

3. Mapping issues and finding

solutions

Instant disaster notification system is being developed in Japan following the Tohoku Earthquake

• Sync government and industries to establish disaster prevention system to save people’s lives

• Utilize 3.11 experience to build the highest standard IT disaster preventing lifeline system

• Share the knowledge/system to other countries

How to get the information

Local BroadcastingLocal Broadcasting

Great Kanto earthquake

1923

Act on Special Measures Concerning Countermeasures for

LArge-Scale Earthquake

1978

Great Hanshin earthquake

1995

The Great East earthquake

2011

1800

1920

1970

1990

2000

NewspaperNewspaper

RadioRadio

TVTV

Mobile - Voice / dataMobile - Voice / data

Internet / SNSInternet / SNS

IT Disaster Preventing Lifeline Council

IT Minister: Motohisa Furukawa

Related Ministries Cabinet Office

Ministry of International Affairs and Communications

Ministry of Economy, Trade and Industry

Private Companies NTT Docomo / NHK / Rakuten / Yahoo！ JAPAN / mixi / Twitter Japan

AdvisersKeio University / Toyota Motors

Why this matters to corporations?

• Safety of employees and family

• Global supply chain

• Marketplace for technological innovation

• Contribution to pertinent human need

World: full of emergencies

Wars

Earthquakes

TsunamisHurricanes

Floods

TerrorismPandemics

Fires

Overcoming regulatory and technological barriers

Twitter JapanJames Kondo@jameskondo