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Saturday, June 4, 2016
Cocktail Reception & Dancing
Live Entertainment • Live & Silent Auction
Cocktail Attire
Exclusive Preview
50th Anniversary Exhibitions
Master of Ceremonies
Ken Shaw
Auctioneer
Jeanne Beker
Event Chair - Tina Tehranchian, McMichael Trustee
Event Committee:
Diane Wilson, Past Chair
Lori Abittan
Salomeh Ahmadi
Ella Aiaseh
Kathryn Angus
Wendy Bannerman
Jordan Beallor
Isabella Bertani
Julie Anne Brown
Leesa Butler
Tony Carella
David Chodikoff
THE EVENING
Honorary Council PatronsHarry & Kathryn Angus
Jamie Cameron & Chris Bredt
Michael Burns
Dr. Esther Farlinger
Honorary PatronsHon. Maurizio Bevilacqua
Bill Blair
Sam Ciccolini
Hon. Julian Fantino
Catherine Nugent
Melani Chong
Emma Clough
John Crean
Elizabeth Crisante
Robert Dunigan
Andrew Dunn
Liviana Fantino
Nevina Fedorsen
Marie Fiorellino-Di Poce
Elly Fox
Joyce Frustaglio
Katherine Fuda
THE COMMITTEE
Phillip Gevik
Jan Ghandi
Marianne Gelbert-Serrani
Susan Hodkinson
Leyla Kashani
Anita Lapidus
Jacoline Loewen
Sheri Majdpour
Maria Micsia
Sophie Milman
Ardy Mohajer
Tom Muench
Chandler Nicol
Darren Praznik
Nancy Sahota
Kian Tavakol
THE WHY
Support an extraordinary place and an inspired cause.
Let us engage you and your guests in an extraordinary evening of sensory delights. Enjoy valet
parking, a perfectly chilled glass of sparkling wine, abundant savoury cuisine, all on our open-air
stone terrace—host to our beautiful jazz-filled, moonlit soirée.
Created for only 500 guests, the evening features urban luxury amongst the soaring pines, far
from the clamour of everyday life. You and your guests will leisurely enjoy gourmet cuisine,
award-winning Ontario wines, and live entertainment—all planned for ultimate guest enjoyment.
Proceeds from this annual event go directly toward the conservation and preservation of the
6,000+ artworks in the permanent collection created by some of Canada’s most iconic artists,
including the Group of Seven, six of whom chose the McMichael as their final resting place.
This intimate evening will gather some of Canada’s most influential and recognizable
figures, who represent top corporations, operating in a variety of industries, including:
finance, investment services, development, commercial real estate, and communications.
Moonlight Gala guests are:
• Philanthropic leaders with an affinity for the arts
• Leaders of corporations, firms, and organizations—high-level decision makers
• Members of leading corporate and non-profit boards
• Highly educated and influential thought leaders
• Affluent with considerable discretionary income
• Consumers of luxury goods and services, well-travelled, and culturally aware
THE GUESTS
Event Coverage
Outlet Reach
Pre Event Promotion:Rogers Daytime York Region 95,000Snapd North York 9,000Snapd Woodbridge 8,500Snapd Vaughan East 6,000YorkRegion.com 5,000torontocityevents.ca 10,000fashionistas.ca 400globalnews.ca 40,000blogTO 49,000
Post Event Coverage:
YYZ Events 15,000bestoftoronto.net 50,000bkonthescene.com 500Toronto Star (City Weekly) 1,311,100Fairchild TV 22,000Fashion Ecstasy 3,665Pure Luxury Magazine 35,000
TOTAL REACH 1,660,165
Pre Event In-Kind Promotions
PrintThe Globe and Mail¼ page full colour insert x 3 (April – May)½ page full colour insert x 2 (May & June)Full page insert x 1 (May)Circulation: Saturday Subscribers 416,408 (Source: The Globe and Mail Media Group Readership)Average Weekend Issue Readership: 1,032,000
McMichael MagazineFull page colour insert x 2 (Winter & Summer 2015)
Waddington’s MagazineFull page colour insert x 1 (May 2015 Issue)
TelevisionCP24 Live at Noon Interview CP24 Ticker Listing: May – June 2015
OnlineFacebook62 Posts, 110 Shares, 711 Likes, 31 CommentsAverage engagement rate of 6% with a reach of 13,225(Average Facebook engagement rate 1-3%)
Online FeaturesZoomer Magazine View the Vibe
E-NewslettersJazz Messenger insert, circulation of 20,000ArtFlash insert x 5, circulation of 11,308
RadioFor 2 weeks a 20 second promo with a ticket give away on jazz.fm/contestsOver 3 weeks, 75 x 20 second promo heard Jazz.FM91 in addition to on-air announcer mentionsOn-air interview aired May 19, 2015
The Globe and Mail
MARKETING & PROMOTION
2015 MEDIA REPORT
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MOONLIGHT GALA SPONSOR LEVELS
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PRESENTING SPONSORInvestment: $50,000
At the Event:
• Category exclusivity and highest level of recognition and activation available at the event
• Reserved communal cocktail table in a prime location
• Corporate logo to be included on the event invitation—Moonlight Gala 2016 presented by…
• 20 tickets with valet parking for you and your guests to the Moonlight Gala evening
• Verbal recognition as the Presenting Sponsor during the event
• Inside back cover advertisement space in the evening program
• Corporate logo recognition as the Presenting Sponsor in: all event collateral, event signage,
• step and repeat, video screens, evening program, McMichael website, gala website, and all
digital communication
• Exclusive exhibition preview of 50/50/50
•Includes sponsorship of an exhibition in 2016/17 with recognition benefits
Marketing & Public Relations: Presenting Sponsor Recognition:
• Logo recognition as the Presenting Sponsor in any paid advertising related to the event
• Presenting Sponsor recognition in event media release(s)
• Opportunity to include a quote/statement in event media release(s)
• Logo inclusion on all print collateral, including media kits, evening program, signage, etc.
• Logo recognition in Art Flash (monthly e-newsletter)
Benefits:
• Corporate membership at the Guardian Level
• Two complimentary hosting opportunities at the McMichael*
• 50 complimentary VIP McMichael guest passes with parking ($4,750 value)
• Recognition on the McMichael Donor Wall and the Annual Report
• VIP invitations to attend special McMichael openings and events for one year
• Option to Create a Client/Customer/Staff Promotion opportunity
• Discounts in the Gallery Shop, and on programs and lectures
• Reciprocal admission to 500+ North American museums
• Unlimited complimentary member admission and parking for two
*Facility and admission fees will be waived for these events, and McMichael staff will work closely on the
design and delivery of these events. Costs for food, beverage, and related services are additional.
50th ANNIVERSARY SPONSORInvestment: $30,000
At the Event:
• Special designation this year only - 5 spots available in this category
• Reserved communal cocktail table in a prime location
• 16 tickets with valet parking for you and your guests to the Moonlight Gala evening
• Verbal recognition as the 50th Anniversary sponsor during the event
• Full page advertisement space in the evening program
• Corporate logo recognition as the 50th Anniversary sponsor in: all event collateral, event
• signage, step and repeat, video screens, evening program, McMichael website, gala
website, and all digital communication
• Exclusive exhibition preview of 50/50/50
Marketing & Public Relations: 50th Anniversary Supporter Recognition:
• Logo recognition as the Anniversary Sponsor in any paid advertising related to the event
• Anniversary Sponsor recognition in event media release(s)
• Opportunity to include a quote/statement in event media release(s)
• Logo inclusion on all print collateral, including media kits, evening program, signage, etc.
• Logo recognition in Art Flash (monthly e-newsletter)
Benefits:
• Corporate membership at the Guardian Level
• Two complimentary hosting opportunities at the McMichael*
• 50 complimentary VIP McMichael guest passes with parking ($4,750 value)
• Recognition on the McMichael Donor Wall and the Annual Report
• VIP invitations to attend special McMichael openings and events for one year
• Option to Create a Client/Customer/Staff Promotion opportunity
• Discounts in the Gallery Shop, and on programs and lectures
• Reciprocal admission to 500+ North American museums
• Unlimited complimentary member admission and parking for two
*Facility and admission fees will be waived for these events, and McMichael staff will work closely on the design
and delivery of these events. Costs for food, beverage, and related services are additional.
COCKTAIL RECEPTION SPONSORInvestment: $15,000
There are several sponsor options at the $15,000 level, including: Cocktail
Reception, Dinner Reception, Concierge, Live Auction, all of which receive the
benefits below.
At the Event:
• 12 tickets with valet parking for you and your guests to the Moonlight Gala evening
• One full-page advertisement in the evening program
• Logo recognition as Cocktail Reception Sponsor in the evening program
• Logo recognition throughout the cocktail reception area
• Logo recognition on all event signage, and step and repeat
• Logo recognition on the McMichael website, mcmichael.com
• Logo recognition on the video screens during the event
• Exclusive exhibition preview of 50/50/50
Marketing & Public Relations: Sponsor Recognition:
• Recognition in event media release(s)
• Logo inclusion on all print collateral, including media kits, evening program, signage, etc.
• Logo recognition in Art Flash (monthly e-newsletter)
• Logo recognition in any paid advertising related to the event
Benefits:
• Corporate membership at the Companion Level
• 15 complimentary VIP McMichael guest passes with parking ($1,425 value)
• Recognition on the McMichael Donor Wall and in McMichael Magazine
• VIP invitations to attend special McMichael openings and events for one year
• Discounts in the Gallery Shop, and on programs and lectures
• Reciprocal admission to 500+ North American museums
• Unlimited complimentary member admission and parking for two
*Facility and admission fees will be waived for these events, and McMichael staff will work closely on the design
and delivery of these events. Costs for food, beverage, and related services are additional.
ARTIST WELCOME SPONSORInvestment: $10,000
There are several sponsor options at the $10,000 level, including: Guest Welcome,
VIP Guests, After Dinner Reception, Red Carpet, Silent Auction, all of which
receive the benefits below.
At the Event:
• 10 tickets with valet parking for you and your guests to the Moonlight Gala evening
• Opportunity for on-site brand activation in the Guest Welcome area (paid for by sponsor)
that includes product placement/activation, branded event element, guest gift, etc.
• One half-page advertisement in the evening program
• Logo recognition on all event signage, and step and repeat
• Logo recognition on the McMichael website, mcmichael.com
• Logo recognition on the video screens throughout the event
• Exclusive exhibition preview of 50/50/50
Marketing & Public Relations: Sponsor Recognition:
• Recognition in event media release(s)
• Logo inclusion on all print collateral, including media kits, evening program, signage, etc.
• Logo recognition in Art Flash (monthly e-newsletter)
• Logo recognition in any paid advertising related to the event
Benefits:
• Corporate membership at the Companion Level
• 15 complimentary VIP McMichael guest passes with parking ($1,425 value)
• Recognition on the McMichael Donor Wall and in McMichael Magazine
• VIP invitations to attend special McMichael openings and events for one year
• Discounts in the Gallery Shop, and on programs and lectures
• Reciprocal admission to 500+ North American museums
• Unlimited complimentary member admission and parking for two
*Facility and admission fees will be waived for these events, and McMichael staff will work closely on the design
and delivery of these events. Costs for food, beverage, and related services are additional.
AUTOMOTIVE SPONSORInvestment: $7,500
There are several sponsor options at the $7,500 level, including: Automotive,
Décor, Evening Program, Volunteer Dinner Sponsor, and Photography, all of
which receive the benefits below. We are happy to customize a name and
benefits
At the Event:
• 8 tickets with valet parking for you and your guests to the Moonlight Gala evening
• Opportunity to feature 2 vehicles in prominent locations
• Opportunity for on-site guest engagement with vehicles
• One half-page advertisement in the evening program
• Logo recognition on all event signage, and step and repeat
• Logo recognition on the McMichael website, mcmichael.com
• Logo recognition on the video screens throughout the event
• Exclusive exhibition preview of 50/50/50
Marketing & Public Relations: Sponsor Recognition:
• Recognition in event media release(s)
• Logo inclusion on all print collateral, including media kits, evening program, signage, etc.
• Logo recognition in Art Flash (monthly e-newsletter)
• Logo recognition in any paid advertising related to the event
Benefits:
• Corporate membership at the Champion Level
• 8 complimentary VIP McMichael guest passes with parking ($750 value)
• Recognition on the McMichael Donor Wall and the McMichael Magazine
• VIP invitations to attend special McMichael openings and events for one year
• Discounts in the Gallery Shop, and on programs and lectures
• Reciprocal admission to 500+ North American museums
• Unlimited complimentary Member admission and parking for two
*Facility and admission fees will be waived for these events, and McMichael staff will work closely on the design
and delivery of these events. Costs for food, beverage, and related services are additional.
CORPORATE PATRONInvestment: $5,000
At the Event:
• 8 tickets with valet parking for you and your guests to the Moonlight Gala evening
• Logo recognition in the evening program
• Logo recognition on the Moonlight Gala microsite
• Logo recognition on the video screens throughout the event
• Exclusive exhibition preview of 50/50/50
Marketing & Public Relations: Corporate Patron Recognition:
• Logo inclusion on all print collateral, including media kits, evening program, signage, etc.
• Logo recognition in Art Flash (monthly e-newsletter)
• Logo recognition in any paid advertising related to the event
Benefits:
• 8 complimentary VIP McMichael guest passes with parking ($760 value)
• Invitations to attend special McMichael openings and events for one year
Benefits:
• 4 tickets with valet parking for you and your guests to the Moonlight Gala evening
• 50th Anniversary exhibition preview of 50/50/50
• Listing in the evening program
• Listing on the Moonlight Gala microsite
• 4 complimentary VIP McMichael guest passes with parking ($380 value)
• Invitations to attend special McMichael openings and events for one year
VIP TICKET SPONSORSHIP Investment: $2,500
A great way to entertain guests at an exclusive event!
For almost 50 years, the McMichael has engaged and educated visitors and members
through its display of its permanent collection, special exhibitions, educational
programming and community outreach.
We are proud to be the only major gallery with a mandate to exclusively collect
Canadian art, and 2016 will be a year to explore our identity as Canadians, and how
that has been expressed through art.
Our mission is to interpret and promote Canadian and Aboriginal art to attract local,
national and international audiences. The McMichael is a place of inspiration and pride.
Thank you for supporting this extraordinary place.
MILESTONE CELEBRATION:
THE McMICHAEL’S 50TH
For more information, or to discuss a custom
sponsorship opportunity, please contact:
Kim Good, Associate Director, Partnerships
905.893.1121, ext. 2523 or [email protected]