7/26/2019 Sarah Spoto Public Resume 2016

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SARAH SPOTO

linkedin.com/in/sarahspoto | sarahspoto.com

EDUCATION

Simon Business SchoolUniversity of Rochester

Expected Graduation June 2017

GPA 3.80

Master of Business

AdministrationMarketing,

Entrepreneurship Tracks

Simon Leadership Fellow

Forte Foundation Fellow

SEMA Auto Scholarship

Car Care Womens Board Scholar

President, Net Impact

VP Marketing, Venture Capital FundSimon Marketing Association

Entrepreneurship Club

Classes Include:Data Analytics,

Business Modeling, Managerial

Economics, Capital Budgeting,

Marketing Management,

Accounting, Process

Improvement, New Ventures

Lake Forest College

Graduated May 2012

GPA 3.98Bachelor of Arts

Business and Studio Art

Leadership Scholarship

Phi Beta Kappa

Omicron Delta Epsilon

Summa Cum Laude

President, Entrepreneurship Club

Risk Management Chair, Tri Delta

University of Richmond in

Florence Study Abroad

PROFESSIONAL EXPERIENCE

New Castle Vintage AutoHampton Falls, NH 2014-PresentMARKETING STRATEGY

Led marketing and business development strategies for a classic car restoration start-up.

Consulted the founder on marketing and business development strategies including

web presence and branding, revenue stream diversification, and funding

opportunities and strategies.

Conducted in depth competitive analysis including travel to major European

restoration companies in the Netherlands and the United Kingdom.

American Eagle OutfittersPittsburgh, PA

ASSISTANT WEB BUYER, aerie.com Apparel 2013-2015Managed the web apparel business, including 7 categories (1700+ styles or $16.5M+), by

supporting buying and planning of assortment, identifying product needs, managing

website, managing shipping/tracking of products, and collaborating with marketing and

design on digital marketing and branding.

Developed a detailed weekly sales analysis recap that supported promotional

decisions, current and future marketing strategies, and sales projections.

Developed a streamlined method for managing shipping/ tracking issues to

communicate delays and decrease transportation costs, saving the company

$500,000+ during the West Coast port strikes in early 2015.

Improved efficiency of website maintenance by establishing relationships with

developers and testing and analyzing to decrease workload by 50%. Trained fellow

assistants in new, improved processes to increase efficiency across merchant team.

Lands End, IncDodgeville, WIASSISTANT OMNICHANNEL MERCHANT, Menswear 2012-2013Managed $15M+ in annual revenue by managing 55+ products and developing products

and strategies to increase profit in 4 categories online, in catalog and 300 retail stores.

Collaborated with cross-functional partners within the Design, Creative, Global

Sourcing, Inventory Planning, and Marketing teams to execute business strategies

and deliver profitable results.

Increased sales and margins through product development, product line assortment,

sales planning, promotions, and product launches.

Increased the sales plan 10% by expanding the line with new innovative products,

including launching a new active wear category.

LEADERSHIP, ASSETS, & INTERESTSThe Uncovered Artistry Projectwww.UncoveredArtistry.com

BRAND MARKETING & OPERATIONS MANAGER, FOUNDER 2010-Present

Obtained a $10,000 grant to found a nonprofit retail company that sells 40+ handmade products made by domestic abuse survivors.

Manage brand image that reflects the companys mission for awareness of domestic abuse through social media outlets , a self-

designed website, and branded promotional material.

Manage sales and customer service, ensuring the customer is satisfied with products and educated on domestic abuse.

Oasis Foodswww.OasisFrozenFoods.com

HEAD OF MARKETING, FOUNDER Jan 2016-Present

Founded social enterprise to end food desserts; won 1stplace at NY Sate Business Plan Competition and $10,000 in funding.

Marathon Runner & Triathlete: Completed 2 full marathons, 4 half marathons, and 3 triathlons. Training for fourth triathlon.

Languages/Technical Skills:Italian (Beginner); Microsoft Excel, Microsoft Word, Microsoft Access, Risk Solver, QlikView, Tableau

CORE COMPETENCIESMBA candidate pursuing marketing opportunities in the automotive industry.

Team playerexperienced in digital merchandisingand brand marketing. Critical and strategic thinkerwith strong quantitative

analysisskills and experience leading cross-functionalteams.