Download - Sarah Spoto Public Resume 2016
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7/26/2019 Sarah Spoto Public Resume 2016
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SARAH SPOTO
linkedin.com/in/sarahspoto | sarahspoto.com
EDUCATION
Simon Business SchoolUniversity of Rochester
Expected Graduation June 2017
GPA 3.80
Master of Business
AdministrationMarketing,
Entrepreneurship Tracks
Simon Leadership Fellow
Forte Foundation Fellow
SEMA Auto Scholarship
Car Care Womens Board Scholar
President, Net Impact
VP Marketing, Venture Capital FundSimon Marketing Association
Entrepreneurship Club
Classes Include:Data Analytics,
Business Modeling, Managerial
Economics, Capital Budgeting,
Marketing Management,
Accounting, Process
Improvement, New Ventures
Lake Forest College
Graduated May 2012
GPA 3.98Bachelor of Arts
Business and Studio Art
Leadership Scholarship
Phi Beta Kappa
Omicron Delta Epsilon
Summa Cum Laude
President, Entrepreneurship Club
Risk Management Chair, Tri Delta
University of Richmond in
Florence Study Abroad
PROFESSIONAL EXPERIENCE
New Castle Vintage AutoHampton Falls, NH 2014-PresentMARKETING STRATEGY
Led marketing and business development strategies for a classic car restoration start-up.
Consulted the founder on marketing and business development strategies including
web presence and branding, revenue stream diversification, and funding
opportunities and strategies.
Conducted in depth competitive analysis including travel to major European
restoration companies in the Netherlands and the United Kingdom.
American Eagle OutfittersPittsburgh, PA
ASSISTANT WEB BUYER, aerie.com Apparel 2013-2015Managed the web apparel business, including 7 categories (1700+ styles or $16.5M+), by
supporting buying and planning of assortment, identifying product needs, managing
website, managing shipping/tracking of products, and collaborating with marketing and
design on digital marketing and branding.
Developed a detailed weekly sales analysis recap that supported promotional
decisions, current and future marketing strategies, and sales projections.
Developed a streamlined method for managing shipping/ tracking issues to
communicate delays and decrease transportation costs, saving the company
$500,000+ during the West Coast port strikes in early 2015.
Improved efficiency of website maintenance by establishing relationships with
developers and testing and analyzing to decrease workload by 50%. Trained fellow
assistants in new, improved processes to increase efficiency across merchant team.
Lands End, IncDodgeville, WIASSISTANT OMNICHANNEL MERCHANT, Menswear 2012-2013Managed $15M+ in annual revenue by managing 55+ products and developing products
and strategies to increase profit in 4 categories online, in catalog and 300 retail stores.
Collaborated with cross-functional partners within the Design, Creative, Global
Sourcing, Inventory Planning, and Marketing teams to execute business strategies
and deliver profitable results.
Increased sales and margins through product development, product line assortment,
sales planning, promotions, and product launches.
Increased the sales plan 10% by expanding the line with new innovative products,
including launching a new active wear category.
LEADERSHIP, ASSETS, & INTERESTSThe Uncovered Artistry Projectwww.UncoveredArtistry.com
BRAND MARKETING & OPERATIONS MANAGER, FOUNDER 2010-Present
Obtained a $10,000 grant to found a nonprofit retail company that sells 40+ handmade products made by domestic abuse survivors.
Manage brand image that reflects the companys mission for awareness of domestic abuse through social media outlets , a self-
designed website, and branded promotional material.
Manage sales and customer service, ensuring the customer is satisfied with products and educated on domestic abuse.
Oasis Foodswww.OasisFrozenFoods.com
HEAD OF MARKETING, FOUNDER Jan 2016-Present
Founded social enterprise to end food desserts; won 1stplace at NY Sate Business Plan Competition and $10,000 in funding.
Marathon Runner & Triathlete: Completed 2 full marathons, 4 half marathons, and 3 triathlons. Training for fourth triathlon.
Languages/Technical Skills:Italian (Beginner); Microsoft Excel, Microsoft Word, Microsoft Access, Risk Solver, QlikView, Tableau
CORE COMPETENCIESMBA candidate pursuing marketing opportunities in the automotive industry.
Team playerexperienced in digital merchandisingand brand marketing. Critical and strategic thinkerwith strong quantitative
analysisskills and experience leading cross-functionalteams.