Welcome to thepresentation of

KALEIDOSCOPE

TOPIC OF OUR PRESENTATION

WE ARERakib Mohammad Avi 60

Md. Hasan Imam 55

M.A.G. Zilani 07

Papia Afrin 56

Saif Hassan 31

Sabrina Rahman 44

Hasib Hassan Khan Chowdhury 58

BACKGROUND OF RECKITT BENCKISER

It was formed in 1999

By the merger of Britain's Reckitt & Colman and Benckiser of the Netherlands

Sells products in 180 countries

Operates in 50 countries

In Bangladesh, it targets both markets of high-income level and low-income level

people.

It is proud sign of leadership and commitment to the local consumers.

THREE PRINCIPLES OF RECKITT BENCKISER

the symbol of quality that refers continuous

improvement

customer satisfaction

To act as a responsible citizen of

the world

COMPANY HISTORYJeremiah Colman begins milling flour and mustard in Norwich, UK. In 1814

Benckiser was founded by Johann A. Benckiser

In 1886 Reckitt & sons begins expansion and opens businesses around the world - the first in Australia.

A joint venture company had been set up in South America between Reckitt & sons and J&J Colman – Atlantis Ltd.

In 1938 Reckitt merge with J&J Colman to become Reckitt & Coleman Ltd.

In 1956 Benckiser diversifies into consumer goods and industrial cleaning products.

In 1999 Reckitt & Coleman and Benckiser merged to become Reckitt Benckiser Ltd. .

RECKITT BENCKISER IN BANGLADESH

owned by the parent company Reckitt Benckiser Plc., UK corporate office shifted to Dhaka from Chittagong on 2nd December 2001.Incorporated on 15th of April 1961 in then East Pakistan. Registered with Government holding 20.8% of its shares.Provides products in the areas of surface and fabric care, dishwashing, homecare, health and personal care, and food

FINANCIAL ANALYSIS

Aro

und t

he W

orl

d Recently the emerging markets of Asia are recovering

Net turnover of the company grew by

15% to 555 million in 2010

major improvement was driven by 19%

growth in household business,.

marketing and selling cost have

significantly lowered by 25%

FINANCIAL ANALYSIS

In B

angla

deshgross profit earned in

Bangladesh in the year 2010 was Tk. 255,895,632

in 2010

After providing the taxation, the net profit of 2010 was Tk. 26 million.

Has recommended a dividend of 30% for 2010

the most revenue earned in 2010 was from the Fabric care segment.

ENVIRONMENTAL ANALYSIS

External

Environme

nt

Internal

Environme

nt

EXTERNAL ENVIRONMENT

CUSTOMERS COMPETITORS

SUPPLIERS HUMAN RESOURCE

ECONOMIC DEVELOPMENT

POLITICS AND GOVERNMENT

LAW AND REGULATORY FORCES

CULTURE

INTERNAL ENVIRONMENT

THREE LEVELS OF MANAGERS:

TOP LEVEL MANAGERS

MID LEVEL MANAGERS

LOW LEVEL MANAGERS

INTERNAL ENVIRONMENTOther Internal Factors:

TECHNOLOGY FINANCIAL POSITION

RESEARCH AND DEVELOPMENT WORKFORCE

CONTROLS ORGANIZATIONAL STRUCTURE

CONTINGENCY THEORIES OF ORGANIZATION DESIGN

Types of Departmentalization

Product Departmentalizati

on

Functional Departmentalizati

on

FUNCTIONAL DEPARTMENTALIZATION

Finance: • designs an annual budget

to finance all the functional activity.

Marketing: • manages all the product

mix of the company. There are separate marketing departments to manage their premium brands like Mortein, Harpic and Trix.

• monitors all the product mix

• makes critical decision on whether to invest more money

FUNCTIONAL DEPARTMENTALIZATION

Human Resource Management: • Determines the

human resource need of the company.

• recruits executives, officer or worker for the company.

Manufacturing: • consists of nine

SBUs.• SBU manufacture

the products of nine different product lines.

Supplies: • Analyze the

supplies of each year business incurred

• keep the reports and present analyzed data of different management level.

PRODUCT DEPARTMENTALIZATION

different product departments are pest control, lavatory care, dishwashing, fabric care, analgesics, antiseptic, specialty cleaner, air care and depilatories.

Used to manage the product line of the company

BUSINESS AND ANALYSIS DEPARTMENT

analyzes the new products compatibility in the market place

Product’s potential profitability

New product is developed in the corporate head office in U.K.

Product Development Officer is responsible for that.

DEGREE OF CENTRALIZATION

the decision-making process is almost decentralized .

the higher-level manager makes the major the decision like new product development or investment.

the middle and lower level managers do the tactical and operational level planning.

SPAN OF CONTROLThe number of

subordinates who reports directly to an

executive or to an officer is called the span

of control.

Reckitt Benckiser has a narrow span of management.

THE OPTIMUM SPAN OF CONTROL MAXIMIZES SUPERVISORY

EFFECTIVENESS BECAUSE IT IS:narrow

enough to maintain the control over

the subordinate.not so narrow that it leads over control

and an excessive number of

managers who oversee a

small number of

subordinates

DELEGATION OF AUTHORITY

• delegates responsibilities • should state what the final

product should be.• has to be clear about the

goals.Manager

• has the authority and resources to successfully carry out the task

• Is accountable for achieving the results.

Subordinate

RESPONSIBILITY

Regulatory, Safety & Environmental

Services

R&D managers

RSE Managers

• formulate, publicize and monitor the Policy

• apply this Policy• implement the

Product Safety Programs

• abide by established Company practices

• report and assist in the investigation of product-related findings

 

COMMUNICATION SYSTEM

Downward Communicati

on

Upward Communicati

on

DOWNWARD COMMUNICATION

Instructions about tasks

Job’s purpose

goals and ideology of

the company

policies and procedures

Feedback about

performance

UPWARD COMMUNICATION

information about

subordinates, co-workers

and their problems

organizational practice

what needs to be done

how things need to be

done

CHANNELS OF COMMUNICATION

Oral channel like meeting, conversations etc.

Posters and bulletin board

Written channels like suggestion system, complain system etc.

HORIZONTAL COMMUNICATION

takes place among employees in the same work group.

makes sharing of information, coordination, problems solving among departments.

provides social and emotional support among employees

Channels include conference, meetings, telephone and intercom system, management information system and standard written communication etc.

SWOT ANALYSIS

SWOT

Strengths

Weaknesses

Opportunities

Threats

STRENGTHS

TOTAL QUALITY MANAGEMENT WORKFORCE INNOVATION OF

PRODUCT

LARGELY DIVERSIFIED

PRODUCT

LEADER OF LAVATORY CLEANERS

POLISH SEGMENT

QUALITY MODIFICATION

TEAM

IMAGE OF THE ORGANIZATION

WATER CONSERVATION

PROGRAM

PATENT/TRADEMARK

WEAKNESSES

DISHWASHING CATEGORY

PROMOTION

HIGH VOLUME OF OVERHEAD

LACK OF LAUNDRY

DETERGENTS

OPPORTUNITY

DISHWASHING CATEGORY

PEST CONTROL

SOAP INDUSTRY

HAIR CREAM INDUSTRY

THREATS• COMPETITORS' HUGE

PROMOTION

• TOO MUCH DEPEDENCE ON THE SUPPLIER

• HIGHER OPERATING COST

• ECONOMIC SITUATION OF THE COUNTRY

THANK YOU FOR BEING WITH US